Market Trends of Europe Sports Nutrition Industry
This section covers the major market trends shaping the Europe Sports Nutrition Market according to our research experts:
Increase Interest in Fitness-focused Lifestyles
Sports nutrition has become mainstream over the past decade with an increasing interest in health, fitness, and well-being. Currently, sports nutrition products are increasingly being used by recreational sports enthusiasts to aid post-workout recovery and meet their nutritional needs amid busy lifestyles. European consumers are gaining awareness regarding the fundamental need for nutrition and proactive steps that can be taken to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category during the forecast period. The increasing number of health clubs and fitness centers in the market is expected to aid the growth of the market studied, as they help promote the awareness of sports nutrition products. The rising trend of consuming sports nutrition products for treating various mineral and vitamin deficiencies is also expected to augment the growth of the sports nutrition market in Europe.
Increasing Consumption of Plant-based Nutrition
The European plant-based nutrition market recorded rapid growth in the past few years due to increasing consumer interest in alternative proteins and non-animal-based food products. The United Kingdom is the largest market for plant-based food in Europe. Plant-based food is considered a healthy alternative and the most preferred source of protein for consumers seeking to include a good proportion of protein in their diet. It is also experiencing great demand among consumer groups like millennials, athletes, and bodybuilders. Alternative plant-based meat is gaining market space in the United Kingdom, as consumers have reduced their meat consumption to support plant-based alternatives, positively impacting the annual spending on meat substitute products. The demand for plant-based meat and meat products in the country is increasing at a high rate. In this category, companies are also innovating new ingredients that can provide an authentic meaty taste, such as jackfruit, pea, and leghemoglobin.
