Europe Sports Nutrition Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.40 % |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Europe Sports Nutrition Market Analysis
The European sports nutrition market is projected to register a CAGR of 8.4% during the forecast period (2022 - 2027).
Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players, like Glanbia PLC, registered a drop in demand and revenue (around 8.9%), numerous others remained unaffected and showed promising growth opportunities. Consumers have become more health-conscious and aware due to the impact of the pandemic. Hence, one of the major factors driving this growth is an increase in the demand for various protein bars, dietary supplements, and sports drinks among core users and non-traditional users.
Over the medium term, sports nutritional products, which were once classified as a niche category designed particularly for athletes and professional full-time sports personnel, have been gaining immense popularity even among the generic health-conscious population. The market is witnessing high demand from diverse consumer groups, as regular exercisers and everyday consumers are looking for an extra boost in their workouts. Customers who are recreationally active are opting for other kind of sports nutrition products to complement their workout sessions and get purified nutrients effective in producing the desired physique. Therefore, the advances in sports nutrition products are one of the major factors driving the market. The market is also driven by the widespread penetration of these products over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.
Europe Sports Nutrition Market Trends
This section covers the major market trends shaping the Europe Sports Nutrition Market according to our research experts:
Increase Interest in Fitness-focused Lifestyles
Sports nutrition has become mainstream over the past decade with an increasing interest in health, fitness, and well-being. Currently, sports nutrition products are increasingly being used by recreational sports enthusiasts to aid post-workout recovery and meet their nutritional needs amid busy lifestyles. European consumers are gaining awareness regarding the fundamental need for nutrition and proactive steps that can be taken to prevent chronic ailments and attain higher well-being. This rising awareness is expected to boost the demand for dietary supplements and functional food and beverages under the sports nutrition category during the forecast period. The increasing number of health clubs and fitness centers in the market is expected to aid the growth of the market studied, as they help promote the awareness of sports nutrition products. The rising trend of consuming sports nutrition products for treating various mineral and vitamin deficiencies is also expected to augment the growth of the sports nutrition market in Europe.
Increasing Consumption of Plant-based Nutrition
The European plant-based nutrition market recorded rapid growth in the past few years due to increasing consumer interest in alternative proteins and non-animal-based food products. The United Kingdom is the largest market for plant-based food in Europe. Plant-based food is considered a healthy alternative and the most preferred source of protein for consumers seeking to include a good proportion of protein in their diet. It is also experiencing great demand among consumer groups like millennials, athletes, and bodybuilders. Alternative plant-based meat is gaining market space in the United Kingdom, as consumers have reduced their meat consumption to support plant-based alternatives, positively impacting the annual spending on meat substitute products. The demand for plant-based meat and meat products in the country is increasing at a high rate. In this category, companies are also innovating new ingredients that can provide an authentic meaty taste, such as jackfruit, pea, and leghemoglobin.
Europe Sports Nutrition Industry Overview
The European sports nutrition market is highly competitive. The leading players in the sports nutrition market enjoy a dominant presence in the region, with brand loyalty being a high-impact factor and the quality of ingredients being a prime parameter. Companies like Glanbia PLC, PepsiCo Inc., Atlantic Multipower Germany GmbH (Atlantic Grupa DD), Clif Bar, and MusclePharm Corp. are focusing on quality, which plays a pivotal role in brand positioning. The market is also highly competitive, with multiple regional and international players. As a result, major players are trying to diversify their portfolios to differentiate themselves from their industry rivals through product innovations, partnerships, mergers and acquisitions, and expansions.
Europe Sports Nutrition Market Leaders
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Glanbia PLC
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Clif Bar Company
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Atlantic Grupa d.d.
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MusclePharm Corp.
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PepsiCo Inc.
*Disclaimer: Major Players sorted in no particular order
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Europe Sports Nutrition Market News
- MAY 2022: CLIF Bar and Company launched CLIF Quench bottled sports drink. CLIF Quench is available in four fresh flavors: Fruit Punch, Lime-Ade, Orange, and Strawberry Citrus.
- AUG 2021: Glanbia completed the acquisition of a 60% stake in LevlUp GmbH, a DTC gaming nutrition brand based in Germany.
- JUL 2021: Torque Lifestyle Brands Inc. announced the launch of its new brand, Storm Lifestyles (Storm), a line of sports nutrition and fitness lifestyle products, in Europe.
Europe Sports Nutrition Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Sports Drinks
5.1.2 Sports Food
5.1.3 Sports Supplements
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 Spain
5.3.2 United Kingdom
5.3.3 Germany
5.3.4 France
5.3.5 Italy
5.3.6 Russia
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Glanbia PLC
6.3.2 PepsiCo Inc.
6.3.3 Hormel Foods Corp.
6.3.4 MusclePharm Corp.
6.3.5 Post Holdings Inc.
6.3.6 Clif Bar Company
6.3.7 KONZEPT
6.3.8 German Sports Nutrition
6.3.9 Atlantic Grupa DD
6.3.10 OTE Sports Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Sports Nutrition Industry Segmentation
Sports nutrition is the study and practice of nutrition and diets with regard to improving a person's athletic performance. The market deals with the products and beverages associated with enhancing the performance of sports enthusiasts, fitness-oriented consumers, and lifestyle users. The European sports nutrition market has been segmented by product type, distribution channel, and geography. By type, the market is segmented into sports drinks, sports food, and sports supplements. By distribution channels, the market is segmented into convenience stores, hypermarkets/supermarkets, specialist stores, online retail, and other distribution channels. The study also provides a regional analysis of the European sports nutrition market in emerging and established countries, including Spain, the United Kingdom, France, Germany, Russia, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)
| Product Type | |
| Sports Drinks | |
| Sports Food | |
| Sports Supplements |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Stores | |
| Online Retail | |
| Other Distribution Channels |
| Geography | |
| Spain | |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Sports Nutrition Market Research FAQs
What is the current Europe Sports Nutrition Market size?
The Europe Sports Nutrition Market is projected to register a CAGR of 8.40% during the forecast period (2024-2029)
Who are the key players in Europe Sports Nutrition Market?
Glanbia PLC, Clif Bar Company, Atlantic Grupa d.d., MusclePharm Corp. and PepsiCo Inc. are the major companies operating in the Europe Sports Nutrition Market.
What years does this Europe Sports Nutrition Market cover?
The report covers the Europe Sports Nutrition Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sports Nutrition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the challenges for e-commerce in the European Sports Nutrition Market?
The challenges for e-commerce in the European Sports Nutrition Market are a) Logistics across borders b) Competition from established retailers
Sports Nutrition in Europe Industry Report
The Europe Sports Nutrition Market is experiencing substantial growth, propelled by an increasing awareness of maintaining a healthy lifestyle that includes regular exercise and proper nutrition. The market is diversified with products such as sports drinks, sports food, and sports supplements, with sports drinks expected to dominate due to their benefits in providing quick energy and hydration, particularly appealing to athletes and fitness enthusiasts. Innovations such as the integration of virtual reality and blockchain are enhancing user experiences, making them more immersive and secure.
The widespread use of mobile devices is also expanding market dynamics, broadening the reach and appeal of these nutrition products. Moreover, there is a shift towards more regulated and secure gaming experiences as consumers seek reliable and ethical products. These market trends offer numerous growth opportunities for market players to innovate and expand their geographical presence. For insightful analysis on the Europe sports nutrition market outlook and trends, including expected market shifts and strategic market growth analysis from trusted industry reports, a detailed sample report is available for free download.
The market size and values are provided in terms of USD Million during the forecasted years for the above segments. The Europe Sports Nutrition Market is experiencing substantial growth, propelled by an increasing awareness of maintaining a healthy lifestyle that includes regular exercise and proper nutrition. The market is diversified with products such as sports drinks, sports food, and sports supplements, with sports drinks expected to dominate due to their benefits in providing quick energy and hydration, particularly appealing to athletes and fitness enthusiasts. Innovations such as the integration of virtual reality and blockchain are enhancing user experiences, making them more immersive and secure.
The widespread use of mobile devices is also expanding market dynamics, broadening the reach and appeal of these nutrition products. Moreover, there is a shift towards more regulated and secure gaming experiences as consumers seek reliable and ethical products. These market trends offer numerous growth opportunities for market players to innovate and expand their geographical presence. For insightful analysis on the Europe sports nutrition market outlook and trends, including expected market shifts and strategic market growth analysis from trusted industry reports, a detailed sample report is available for free download.
