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Europe Sports Drinks Market Size

The Europe sports drinks market is experiencing significant growth, driven by an increasing number of fitness enthusiasts and a rising demand for functional beverages. The market's expansion is particularly notable in the isotonic and hypertonic drink segments, which cater to the needs of individuals engaged in intense sports activities and endurance events, respectively. This growth is further supported by the region's fast-paced lifestyles and a shift towards healthier diets, leading to a higher consumption of on-the-go sports drinks. Germany and the United Kingdom are at the forefront of this market, with consumers showing a preference for products that offer health benefits and lower sugar content.

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Market Size of europe sports drinks Industry

Europe Sports Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 2.98 Billion
svg icon Market Size (2030) USD 4.36 Billion
svg icon Largest Share by Soft Drink Type Isotonic
svg icon CAGR (2024 - 2030) 6.51 %
svg icon Largest Share by Country Spain
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Sports Drinks Market Analysis

The Europe Sports Drinks Market size is estimated at 2.98 billion USD in 2024, and is expected to reach 4.36 billion USD by 2030, growing at a CAGR of 6.51% during the forecast period (2024-2030).

2.98 Billion

Market Size in 2024 (USD)

4.36 Billion

Market Size in 2030 (USD)

5.20 %

CAGR (2018-2023)

6.51 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

56.40 %

value share, Isotonic, 2023

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Benefits of isotonic drinks which contains ingredients such as water, carbohydrate, and electrolytes which restores fluid and electrolyte homeostasis are led the growth.

Fastest-growing segment by Soft Drink Type

8.32 %

Projected CAGR, Hypertonic, 2024-2030

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Rising demand among youth population engaged in gyms, as hypertonic drinks contains high levels of carbohydrate and glycogen in order to provide maximum energy uptake.

Leading Market Player

35.64 %

market share, PepsiCo, Inc., Inc.

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The company is innovating its products with launch of new product Gatorade Fit which is an electrolyte with no added sugar, artificial flavors, sweeteners & colors.

Largest Segment by Country

28.24 %

value share, Spain, 2023

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Increased consumers participating in the sports and recreational activities in the country along with rising preferences for health and wellness products fueling the sales.

Fastest-growing segment by Country

9.79 %

Projected CAGR, Turkey, 2024-2030

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Consumers inclination towards health beverages with continous product development happening influenced the consumer choice in the segment, driving sports drinks sales.

Rising fitness enthusiasts boosting the growth of the sports drinks market in Europe

  • The sports drinks industry has witnessed a consistent growth rate, with a CAGR of 7.06% between 2018 and 2023. This growth can be attributed to the rising number of fitness enthusiasts in the market. As of 2023, Europe boasted a staggering 63.1 million members actively engaging in fitness, spread across 63,830 health and fitness clubs. On average, in a given week, 20% of Europeans exercised for up to 2.5 hours, 14% for 2.5 to 5 hours, and 18% for over 5 hours.
  • In 2023, isotonic drinks emerged as the dominant segment. These drinks are particularly favored by individuals involved in intense sports activities. Notably, 38% of Europeans engage in sports or exercise at least once a week, while 17% exercise less frequently. Isotonic sports drinks play a crucial role in replenishing electrolytes and fluids lost during physical activity. Given the growing consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% during the 2025-2027 period.
  • Hypertonic drinks are poised to exhibit the highest growth rate, with a projected CAGR of 9.94% by value during 2024-2030. These drinks are particularly popular among endurance athletes like long-distance runners and cyclists, who rely on them for a quick energy and electrolyte boost during prolonged exercise. In 2022, England alone saw a participation of 5.97 million in running events. Looking ahead, sporting events, including marathons and triathlons, are expected to witness growth, further fueling the demand for hypertonic drinks, which are often provided as part of race support.
Europe Sports Drinks Market

The market for low-sugar sports drinks is witnessing growth, driven by increasing consumer demand

  • In 2023, the European sports drinks market witnessed a CAGR of 14.5%, outpacing the previous year's figures. This surge can be attributed to the region's fast-paced lifestyles and a growing preference for healthier diets. Consequently, there has been a notable increase in demand for on-the-go functional beverages, with sports drinks leading the pack. These beverages, available in bottles, cans, and tetra packs, offer convenience and are particularly favored by the working population.
  • Germany emerged as the frontrunner in sports drink sales in Europe in 2023. The country's health-conscious consumers are increasingly seeking sports drinks with lower sugar content, natural sweeteners, and added health benefits like antioxidants. Responding to this demand, several manufacturers in Germany have introduced a range of sugar-free sports drink options. This strategic move paid off, with sports drink sales in Germany witnessing a significant 24% surge from 2020 to 2023.
  • The United Kingdom follows closely as the second-largest market for sports drinks in Europe. Projections indicate a 21.1% sales value growth for sports drinks in the UK by 2027, compared to 2023. This growth is fueled by the rising popularity of sports nutrition products in recent years. As a testament to this trend, sports drinks are increasingly occupying prime shelf space in stores, with a focus on products that promote consumer health. Notably, sports drinks have gained significant traction among children, who consume them both socially and during physical activities. A survey in 2022 revealed that 89.4% of children aged 12-14 reported consuming sports drinks at least twice a week.

Europe Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • The sports drinks industry has witnessed a consistent growth rate, with a CAGR of 7.06% between 2018 and 2023. This growth can be attributed to the rising number of fitness enthusiasts in the market. As of 2023, Europe boasted a staggering 63.1 million members actively engaging in fitness, spread across 63,830 health and fitness clubs. On average, in a given week, 20% of Europeans exercised for up to 2.5 hours, 14% for 2.5 to 5 hours, and 18% for over 5 hours.
  • In 2023, isotonic drinks emerged as the dominant segment. These drinks are particularly favored by individuals involved in intense sports activities. Notably, 38% of Europeans engage in sports or exercise at least once a week, while 17% exercise less frequently. Isotonic sports drinks play a crucial role in replenishing electrolytes and fluids lost during physical activity. Given the growing consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% during the 2025-2027 period.
  • Hypertonic drinks are poised to exhibit the highest growth rate, with a projected CAGR of 9.94% by value during 2024-2030. These drinks are particularly popular among endurance athletes like long-distance runners and cyclists, who rely on them for a quick energy and electrolyte boost during prolonged exercise. In 2022, England alone saw a participation of 5.97 million in running events. Looking ahead, sporting events, including marathons and triathlons, are expected to witness growth, further fueling the demand for hypertonic drinks, which are often provided as part of race support.
Soft Drink Type
Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type
Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Europe Sports Drinks Market Size Summary

The European sports drinks market is experiencing robust growth, driven by an increasing number of fitness enthusiasts and a shift towards healthier lifestyles. The market is characterized by a diverse range of products, with isotonic drinks leading the segment due to their popularity among individuals engaged in intense sports activities. These drinks are essential for replenishing electrolytes and fluids lost during physical exertion. The demand for hypertonic drinks is also on the rise, particularly among endurance athletes who require quick energy and electrolyte boosts during prolonged activities. The market's expansion is further supported by the growing participation in sporting events such as marathons and triathlons, which boosts the consumption of these beverages.

Germany and the United Kingdom are at the forefront of this market growth, with consumers increasingly seeking sports drinks that offer lower sugar content and natural ingredients. Major brands are responding to these trends by introducing innovative flavors and sustainable packaging solutions. The market is moderately consolidated, with leading companies like Otsuka Holdings, PepsiCo, Suntory Holdings, The Coca-Cola Company, and Tiger Brands dominating the landscape. The rising demand for low-calorie and sugar-free options is shaping the market, as consumers become more health-conscious and seek alternatives to traditional energy drinks. This shift is reflected in the growing popularity of sports drinks among younger demographics, who are drawn to both the health benefits and the convenience these beverages offer.

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Europe Sports Drinks Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Soft Drink Type

      1. 1.1.1 Electrolyte-Enhanced Water

      2. 1.1.2 Hypertonic

      3. 1.1.3 Hypotonic

      4. 1.1.4 Isotonic

      5. 1.1.5 Protein-based Sport Drinks

    2. 1.2 Packaging Type

      1. 1.2.1 Aseptic packages

      2. 1.2.2 Metal Can

      3. 1.2.3 PET Bottles

    3. 1.3 Sub Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Retail

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarket/Hypermarket

      5. 1.3.5 Others

    4. 1.4 Country

      1. 1.4.1 Belgium

      2. 1.4.2 France

      3. 1.4.3 Germany

      4. 1.4.4 Italy

      5. 1.4.5 Netherlands

      6. 1.4.6 Russia

      7. 1.4.7 Spain

      8. 1.4.8 Turkey

      9. 1.4.9 United Kingdom

      10. 1.4.10 Rest of Europe

Europe Sports Drinks Market Size FAQs

The Europe Sports Drinks Market size is expected to reach USD 2.98 billion in 2024 and grow at a CAGR of 6.51% to reach USD 4.36 billion by 2030.

In 2024, the Europe Sports Drinks Market size is expected to reach USD 2.98 billion.

Europe Sports Drink Market Report Snapshots

Europe Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030