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Europe Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Europe Sports Drinks Market Size

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Europe Sports Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 2.98 Billion
svg icon Market Size (2030) USD 4.36 Billion
svg icon Largest Share by Soft Drink Type Isotonic
svg icon CAGR (2024 - 2030) 6.51 %
svg icon Largest Share by Country Spain
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Europe Sports Drinks Market Analysis

The Europe Sports Drinks Market size is estimated at 2.98 billion USD in 2024, and is expected to reach 4.36 billion USD by 2030, growing at a CAGR of 6.51% during the forecast period (2024-2030).

2.98 Billion

Market Size in 2024 (USD)

4.36 Billion

Market Size in 2030 (USD)

5.20 %

CAGR (2018-2023)

6.51 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

56.40 %

value share, Isotonic, 2023

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Benefits of isotonic drinks which contains ingredients such as water, carbohydrate, and electrolytes which restores fluid and electrolyte homeostasis are led the growth.

Fastest-growing segment by Soft Drink Type

8.32 %

Projected CAGR, Hypertonic, 2024-2030

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Rising demand among youth population engaged in gyms, as hypertonic drinks contains high levels of carbohydrate and glycogen in order to provide maximum energy uptake.

Leading Market Player

35.64 %

market share, PepsiCo, Inc., Inc.

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The company is innovating its products with launch of new product Gatorade Fit which is an electrolyte with no added sugar, artificial flavors, sweeteners & colors.

Largest Segment by Country

28.24 %

value share, Spain, 2023

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Increased consumers participating in the sports and recreational activities in the country along with rising preferences for health and wellness products fueling the sales.

Fastest-growing segment by Country

9.79 %

Projected CAGR, Turkey, 2024-2030

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Consumers inclination towards health beverages with continous product development happening influenced the consumer choice in the segment, driving sports drinks sales.

Rising fitness enthusiasts boosting the growth of the sports drinks market in Europe

  • The sports drinks industry has witnessed a consistent growth rate, with a CAGR of 7.06% between 2018 and 2023. This growth can be attributed to the rising number of fitness enthusiasts in the market. As of 2023, Europe boasted a staggering 63.1 million members actively engaging in fitness, spread across 63,830 health and fitness clubs. On average, in a given week, 20% of Europeans exercised for up to 2.5 hours, 14% for 2.5 to 5 hours, and 18% for over 5 hours.
  • In 2023, isotonic drinks emerged as the dominant segment. These drinks are particularly favored by individuals involved in intense sports activities. Notably, 38% of Europeans engage in sports or exercise at least once a week, while 17% exercise less frequently. Isotonic sports drinks play a crucial role in replenishing electrolytes and fluids lost during physical activity. Given the growing consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% during the 2025-2027 period.
  • Hypertonic drinks are poised to exhibit the highest growth rate, with a projected CAGR of 9.94% by value during 2024-2030. These drinks are particularly popular among endurance athletes like long-distance runners and cyclists, who rely on them for a quick energy and electrolyte boost during prolonged exercise. In 2022, England alone saw a participation of 5.97 million in running events. Looking ahead, sporting events, including marathons and triathlons, are expected to witness growth, further fueling the demand for hypertonic drinks, which are often provided as part of race support.
Europe Sports Drinks Market

The market for low-sugar sports drinks is witnessing growth, driven by increasing consumer demand

  • In 2023, the European sports drinks market witnessed a CAGR of 14.5%, outpacing the previous year's figures. This surge can be attributed to the region's fast-paced lifestyles and a growing preference for healthier diets. Consequently, there has been a notable increase in demand for on-the-go functional beverages, with sports drinks leading the pack. These beverages, available in bottles, cans, and tetra packs, offer convenience and are particularly favored by the working population.
  • Germany emerged as the frontrunner in sports drink sales in Europe in 2023. The country's health-conscious consumers are increasingly seeking sports drinks with lower sugar content, natural sweeteners, and added health benefits like antioxidants. Responding to this demand, several manufacturers in Germany have introduced a range of sugar-free sports drink options. This strategic move paid off, with sports drink sales in Germany witnessing a significant 24% surge from 2020 to 2023.
  • The United Kingdom follows closely as the second-largest market for sports drinks in Europe. Projections indicate a 21.1% sales value growth for sports drinks in the UK by 2027, compared to 2023. This growth is fueled by the rising popularity of sports nutrition products in recent years. As a testament to this trend, sports drinks are increasingly occupying prime shelf space in stores, with a focus on products that promote consumer health. Notably, sports drinks have gained significant traction among children, who consume them both socially and during physical activities. A survey in 2022 revealed that 89.4% of children aged 12-14 reported consuming sports drinks at least twice a week.

Europe Sports Drinks Market Trends

The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar

  • Consumers are transitioning from energy drinks to sports drinks because of the health benefits associated with them like replenishment of fluids, and electrolytes.
  • Major brands like Powerade, BodyArmor, and Gatorade are focusing on more sustainable packaging approaches and utilizing more recycled content. In terms of innovative flavors, consumers are open to exploring new flavor profiles, especially the younger population.
  • Sports drinks are available to consumers in the low-range to high-end premium range. However, the prices continue to rise due to factors like production, shipping costs, labor shortages, supply chains, changing customer tastes, and the economic impact of war in Ukraine, which led to the growing demand for products in the lower price range.
  • With the rising number of health-conscious consumers in the region, there is an increasing demand for healthier alternatives to every product, including sports drinks. As a result, rising demand for low-calorie and sugar-free beverages is fuelling the demand for healthier beverage options owing to the adverse effects related to high sugar intake.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Many brands are formulating to meet clean-label standards with the inclusion of natural and organic ingredients
  • Aquarius dominates the market by emphasizing functionality, coupled with its branding and strong marketing efforts

Europe Sports Drinks Industry Overview

The Europe Sports Drinks Market is moderately consolidated, with the top five companies occupying 61.32%. The major players in this market are Otsuka Holdings Co Ltd, PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company and Tiger Brands Ltd. (sorted alphabetically).

Europe Sports Drinks Market Leaders

  1. Otsuka Holdings Co Ltd

  2. PepsiCo, Inc.

  3. Suntory Holdings Limited

  4. The Coca-Cola Company

  5. Tiger Brands Ltd.

Europe Sports Drinks Market Concentration

Other important companies include Abbott Laboratories, Adelholzener Alpenquellen GmbH, Britvic plc, Carabao Group Public Company Limited, Congo Brands, iPro Sport Holdings Limited, Olvi Plc, Primo Water Corporation, Rauch Fruchtsäfte GmbH & Co OG, United Soft Drinks B.V..

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Sports Drinks Market News

  • June 2023: Coca-Cola’s BodyArmorenters rapid hydration with the first significant product launches. BodyArmoris the inward-bound rapid rehydration beverage category with BodyArmorFlash IV.
  • April 2023: Carabao Group Public Company Limited expanded its offering with a new Carabao Sports drink, available in two fruity flavors: Orange and Mixed Berry. he new fruit-flavoured formulas contain 4.4g of sugar per 100ml and 113 calories per bottle and are free of aspartame.
  • November 2022: Emerge has announced a partnership with Tough Mudder for 2023 and 2024 as the official Isotonic Drinks Partner. The partnership will be supported with an on-pack activation for the chance to win prizes such as Fitbits, high street gift cards, Tough Mudder event tickets and discount codes.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Europe Sports Drinks Market
Europe Sports Drinks Market
Europe Sports Drinks Market
Europe Sports Drinks Market

Europe Sports Drinks Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Electrolyte-Enhanced Water

      2. 3.1.2. Hypertonic

      3. 3.1.3. Hypotonic

      4. 3.1.4. Isotonic

      5. 3.1.5. Protein-based Sport Drinks

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Metal Can

      3. 3.2.3. PET Bottles

    3. 3.3. Sub Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Retail

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarket/Hypermarket

      5. 3.3.5. Others

    4. 3.4. Country

      1. 3.4.1. Belgium

      2. 3.4.2. France

      3. 3.4.3. Germany

      4. 3.4.4. Italy

      5. 3.4.5. Netherlands

      6. 3.4.6. Russia

      7. 3.4.7. Spain

      8. 3.4.8. Turkey

      9. 3.4.9. United Kingdom

      10. 3.4.10. Rest of Europe

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Abbott Laboratories

      2. 4.4.2. Adelholzener Alpenquellen GmbH

      3. 4.4.3. Britvic plc

      4. 4.4.4. Carabao Group Public Company Limited

      5. 4.4.5. Congo Brands

      6. 4.4.6. iPro Sport Holdings Limited

      7. 4.4.7. Olvi Plc

      8. 4.4.8. Otsuka Holdings Co Ltd

      9. 4.4.9. PepsiCo, Inc.

      10. 4.4.10. Primo Water Corporation

      11. 4.4.11. Rauch Fruchtsäfte GmbH & Co OG

      12. 4.4.12. Suntory Holdings Limited

      13. 4.4.13. The Coca-Cola Company

      14. 4.4.14. Tiger Brands Ltd.

      15. 4.4.15. United Soft Drinks B.V.

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SPORTS DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SPORTS DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HYPERTONIC MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HYPERTONIC MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF HYPOTONIC MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF HYPOTONIC MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF ISOTONIC MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF ISOTONIC MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, EUROPE, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 60:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 61:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF SPORT DRINKS MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 64:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF SPORT DRINKS MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 67:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF SPORT DRINKS MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 69:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 70:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 71:  
  2. VALUE OF SPORT DRINKS MARKET, USD, ITALY, 2018 - 2030
  1. Figure 72:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 73:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 74:  
  2. VALUE OF SPORT DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 75:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 76:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 77:  
  2. VALUE OF SPORT DRINKS MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 78:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 79:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 80:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 81:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 82:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 83:  
  2. VALUE OF SPORT DRINKS MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 84:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 85:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 86:  
  2. VALUE OF SPORT DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 87:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 88:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 89:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 90:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 91:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 92:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 93:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • The sports drinks industry has witnessed a consistent growth rate, with a CAGR of 7.06% between 2018 and 2023. This growth can be attributed to the rising number of fitness enthusiasts in the market. As of 2023, Europe boasted a staggering 63.1 million members actively engaging in fitness, spread across 63,830 health and fitness clubs. On average, in a given week, 20% of Europeans exercised for up to 2.5 hours, 14% for 2.5 to 5 hours, and 18% for over 5 hours.
  • In 2023, isotonic drinks emerged as the dominant segment. These drinks are particularly favored by individuals involved in intense sports activities. Notably, 38% of Europeans engage in sports or exercise at least once a week, while 17% exercise less frequently. Isotonic sports drinks play a crucial role in replenishing electrolytes and fluids lost during physical activity. Given the growing consumer preference for isotonic drinks, this segment is projected to witness a sales value growth of 7.96% during the 2025-2027 period.
  • Hypertonic drinks are poised to exhibit the highest growth rate, with a projected CAGR of 9.94% by value during 2024-2030. These drinks are particularly popular among endurance athletes like long-distance runners and cyclists, who rely on them for a quick energy and electrolyte boost during prolonged exercise. In 2022, England alone saw a participation of 5.97 million in running events. Looking ahead, sporting events, including marathons and triathlons, are expected to witness growth, further fueling the demand for hypertonic drinks, which are often provided as part of race support.
Soft Drink Type
Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type
Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Europe Sports Drinks Market Research FAQs

The Europe Sports Drinks Market size is expected to reach USD 2.98 billion in 2024 and grow at a CAGR of 6.51% to reach USD 4.36 billion by 2030.

In 2024, the Europe Sports Drinks Market size is expected to reach USD 2.98 billion.

Otsuka Holdings Co Ltd, PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company and Tiger Brands Ltd. are the major companies operating in the Europe Sports Drinks Market.

In the Europe Sports Drinks Market, the Isotonic segment accounts for the largest share by soft drink type.

In 2024, Spain accounts for the largest share by country in the Europe Sports Drinks Market.

In 2023, the Europe Sports Drinks Market size was estimated at 2.98 billion. The report covers the Europe Sports Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sports Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Sports Drink Industry Report

Statistics for the 2023 Europe Sports Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Sports Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Sports Drink Market Report Snapshots

Europe Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030