Social Media Analytics Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Social Media Analytics Market Statistics and It is Segmented by Component (Monitoring, Measurement, Analytics, and Insight), Mode of Deployment (On-Premises and Cloud), End-User Vertical (BFSI, Retail, Healthcare, Government Service, Media and Entertainment, Transportation, and Logistics, IT, and Telecommunications, and Other End Users), and Country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Social Media Analytics Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Social Media Analytics Market Size

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Europe Social Media Analytics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 3.66 Billion
Market Size (2030) USD 7.31 Billion
CAGR (2025 - 2030) 14.82 %
Market Concentration Medium

Major Players

Europe Social Media Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Social Media Analytics Market Analysis

The Europe Social Media Analytics Market size is estimated at USD 3.66 billion in 2025, and is expected to reach USD 7.31 billion by 2030, at a CAGR of 14.82% during the forecast period (2025-2030).

Europe's use of social media Analytics is growing due to increased demand for business intelligence and BI techniques in combination with more sophisticated analytic tools, as well as a huge number of internet users.

  • As a growing number of users gain access to the internet, it is estimated that there will be massive growth in mobile phone penetration over the next few years, and this would boost the market for Social Media Analytics. Germany has a high number of active Internet users, which contributes to the development of Social Media as per World Bank statistics. One of the most common sources for accessing social media content is a mobile phone.
  • The growth of Social Commerce in Europe can be attributed to increased interaction between consumers and brands, combined with shopping features made available on Facebook, Ignite, or TikTok. Social network platforms, retailers, and technology giants have been increasing their investments in Analytics of Social Media as the trend has spread to this part of the world.
  • As companies strive to track the behavior of users and quickly react to social media conversations, there's a growing appetite for real-time analytics. Integrating artificial intelligence and machine learning, which gives customers a deeper understanding of their behavior, will allow for advanced sentiment analysis and predictive analytics.
  • The market growth is expected to be impeded by the need for uniform social media analytic measures over the forecast period. And along with a lack of one common solution for managing increased volumes of uncategorized data.

Europe Social Media Analytics Industry Overview

The competitive landscape of the Europe social media analytics market is expected to move towards semi-consolidated, owing to the emergence of several small and medium-sized solution providers in the market. The solution providers are increasingly collaborating with several companies across the industries to boost the adoption of their Social Media analytics solutions. Also, the existing market players are innovating their solutions to compete.

In June 2023, Adobe Systems Incorporated announced the global expansion of Firefly Adobe’s new generative AI models to support text prompts in over 100 languages, enabling users across the world to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages, with versions in French, German, Japanese, Spanish, and Brazilian Portuguese available now.

In February 2023, Salesforce announced the New Analytics, AI, and Automation Solutions for Communications Providers and Analytics, which automate common processes, drive improved customer experience, and reduce operating costs embedded in innovations developed for the communications industry. This will facilitate and enrich the interaction of customers through a new integration with WhatsApp.

Europe Social Media Analytics Market Leaders

  1. IBM Corporation

  2. SAS Institute Inc.

  3. Clarabridge Inc.

  4. Adobe Systems Incorporated

  5. Oracle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Europe Social Media Analytics Market Concentration
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Europe Social Media Analytics Market News

  • April 2023: Adobe Systems Incorporated announced industry-first innovations across its video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released.
  • April 20203: Sprout Social has launched the Arboretum, a community forum for professionals in social media and Marketing where all marketers are invited at no charge to interact with their peers, learn new skills, or exchange useful advice.

Europe Social Media Analytics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assesment of COVID-19 impact on Social Media Analytics Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Exponential of number of social media users
    • 5.1.2 Inreased Emphasis On Targeted MARKEting and Competitive Intelligence
  • 5.2 Market Restraints
    • 5.2.1 Growing volume of unstructured data
    • 5.2.2 Complex social Media workflow analytics and Lack of Awareness

6. MARKET SEGMENTATION

  • 6.1 Component
    • 6.1.1 Monitoring
    • 6.1.2 Measurement
    • 6.1.3 Analytics and Insight
  • 6.2 Mode of Deployement
    • 6.2.1 On-Premise
    • 6.2.2 Cloud
  • 6.3 End-user Vertical
    • 6.3.1 BFSI
    • 6.3.2 IT and Telecommunication
    • 6.3.3 Retail
    • 6.3.4 Healthcare
    • 6.3.5 Government Service
    • 6.3.6 Media and Entertainment
    • 6.3.7 Utilities
    • 6.3.8 Transportation and Logistics
    • 6.3.9 Other End-users
  • 6.4 Country
    • 6.4.1 United Kingdom
    • 6.4.2 Germany
    • 6.4.3 France
    • 6.4.4 Italy
    • 6.4.5 Spain

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 SAS Institute Inc.
    • 7.1.3 Clarabridge Inc.
    • 7.1.4 Adobe Systems Incorporated
    • 7.1.5 Oracle Corporation
    • 7.1.6 Salesforce.com
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

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Europe Social Media Analytics Industry Segmentation

Social media analytics is widely considered a major business and marketing tool in the present-day business scenario. It is being used by businesses across the globe to gain actionable insights into consumer perceptions for improving their services and products. The process combines monitoring, measurement, and analysis tools to uncover user sentiments and identify key trends in the study market.

Europe's social media analytics market can be segmented by component (monitoring, measurement, analytics, and insight), mode of deployment (on-premise and cloud), end-user vertical (BFSI, retail, healthcare, government service, media and entertainment, transportation, and logistics, IT and telecommunications, and other end users) and country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Component Monitoring
Measurement
Analytics and Insight
Mode of Deployement On-Premise
Cloud
End-user Vertical BFSI
IT and Telecommunication
Retail
Healthcare
Government Service
Media and Entertainment
Utilities
Transportation and Logistics
Other End-users
Country United Kingdom
Germany
France
Italy
Spain
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Europe Social Media Analytics Market Research FAQs

How big is the Europe Social Media Analytics Market?

The Europe Social Media Analytics Market size is expected to reach USD 3.66 billion in 2025 and grow at a CAGR of 14.82% to reach USD 7.31 billion by 2030.

What is the current Europe Social Media Analytics Market size?

In 2025, the Europe Social Media Analytics Market size is expected to reach USD 3.66 billion.

Who are the key players in Europe Social Media Analytics Market?

IBM Corporation, SAS Institute Inc., Clarabridge Inc., Adobe Systems Incorporated and Oracle Corporation are the major companies operating in the Europe Social Media Analytics Market.

What years does this Europe Social Media Analytics Market cover, and what was the market size in 2024?

In 2024, the Europe Social Media Analytics Market size was estimated at USD 3.12 billion. The report covers the Europe Social Media Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Social Media Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Social Media Analytics in Europe Industry Report

Statistics for the 2025 Europe Social Media Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Social Media Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.