Market Trends of Europe Smart Card Industry
This section covers the major market trends shaping the Europe Smart Card Market according to our research experts:
Healthcare and Education To Witness Rise In Adoption of Smart Cards
- The European health and health insurance system adopted smart cards much earlier than the United States. The European Commission's decision to mandate the introduction of a card-based alternative to the paper E-111 form for cross-border healthcare has led to explosive growth in its use. Countries like France is one of the leaders in the features and capabilities of healthcare smart cards, especially regarding security. Smart card technology is continually finding its way to new applications. The application grows according to the application's security needs with important information, documents, and credentials.
- Straightforward and secure online administrative practices and putting information at students' fingertips are essential to boosting student mobility across Europe. The European Student Card Initiative will develop an online one-stop-shop through the Erasmus+ Mobile App for students to manage all administrative steps related to their mobility period - before, during, and after their stay. It will allow students to find all the information they need to experience a high-quality mobility experience abroad.
- In November 2021, the European Commission announced that it operates on a Cancer Survivor Smart Card. The smart eCard, which even comes in the form of an app, will permit patients to associate with medical specialists, including the survivor's general practitioner.
- Funded by the EU4Health Program, the smart card is part of the commission`s Better Life for Cancer Patients Initiative. With this technology, the European Commission seeks to enhance communication between healthcare professionals and patients.
- Similarly, in February 2021, IDEMIA claims to be the first supplier to provide Germany with three different health cards, all based on the new era of technology labeled generation 2.1. Integrating NFC capabilities, these smart cards will drive health care communication efficiently for all users, both the medical profession and the patients, making IDEMIA play a major role in supporting the digitalization of health care in Germany.
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Increase In The Adoption of Contactless Cards
- Contactless technology has evolved into a major part of daily lives. A contactless smart card can perform on-card functions, securely hold, access, and collect data on the card and interact with a contactless smart card reader. The growing demand for reliable and secure contactless payment options across several end-user industries is anticipated to be a factor that drives the growth of contactless smart cards in the region.
- In May 2020, the Smart Payment Association (SPA), the body of the smart payments industry, published proposals for an Instant Payment Card that would expand SEPA instant Credit Transfer functionality to customers paying at the point of sale (POS) terminals in stores and retail outlets across Europe. Under new proposals from SPA, real-time transfers can be made available to consumers in-store using contact or contactless functionality
- The adoption of smart cards is expected to keep on growing in the wallets of French consumers. Despite the introduction of mobile payment platforms such as Apple Pay and Android Pay, the acceptance rate of actual point-of-sale payments is slowing. Contactless cards, on the other hand, have much greater traction.
- In March 2022, WISKey International Holding Ltd., a semiconductor, blockchain, and IoT enterprise announced that it is restoring and extending its business in smart card readers with Identiv. In 2022, the company will supply Identiv with high-end smart card reader chips for more than USD 1 million. The partnership extends to Identiv's contact, contactless, and dual-interface smart card readers, targeting healthcare, pharmaceuticals, government, and education applications.
- Moreover, in a survey conducted by Fingerprint Cards AB in July 2021, the company found that in 2020 over 80% of French consumers consider the contactless payment card easy to use. France was the first nation to roll out contactless payment cards along with the UK. Further, the survey implies this is not a short-term boom either, as 64% of French consumers desire to use contactless more.
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