Europe Shrink and Stretch Sleeve Label Market Size (2024 - 2029)

The Europe Shrink and Stretch Sleeve Label Market is projected to experience growth over the forecast period, despite challenges posed by the COVID-19 pandemic, which disrupted supply chains and production capacities. The market's expansion is driven by the importance of shelf appeal in retail environments and advancements in packaging technology, such as 3D modeling. However, regulatory changes, including the European Union's ban on single-use plastics and stringent recycling targets, may negatively impact the market's development.

Market Size of Europe Shrink and Stretch Sleeve Label Industry

Europe Shrink and Stretch Sleeve Label Market cagr
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.58 Billion
Market Size (2029) USD 1.92 Billion
CAGR (2024 - 2029) 4.00 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Europe Shrink and Stretch Sleeve Label Market Analysis

The Europe Shrink and Stretch Sleeve Label Market size is estimated at USD 1.58 billion in 2024, and is expected to reach USD 1.92 billion by 2029, growing at a CAGR of 4% during the forecast period (2024-2029).

The COVID-19 pandemic and the consequent lockdowns have affected industrial activities across the region. However, the disruptions caused in the first four months of 2020 were expected to result in order delays and increased lead times across the sleeve label supply chain until the second quarter of 2021.

The pandemic has also created a short-term supply pressure on sleeve label players, as raw material suppliers have been functioning at lowered efficiencies. Most packaging companies in Europe were not able to manage full production capacities due to lockdowns in many countries.

  • The shelf appeal of a product plays a crucial role in driving its sales, especially in retail stores, and supermarkets. Moreover, with the advent of the 3D modeling technology for packaging, the streamlining of the pre-press process becomes simpler and allows the converter to simulate the appearance of the finished product packaging to brands before they hit the press.
  • Further, shrink sleeve labels offer added security and safety for product companies as they cover the container from top to bottom, and incorporate an easy open or guarantee seal on the same label, thereby protecting the contents from being tampered with.
  • For example, Brown-Forman Beverages used the Eastman Embrace LV copolyester for shrink film labels, covering the entire 70 cl bottle of Southern Comfort liquor for a limited edition package, which was launched in the United Kingdom. The shrink label includes the neck and cap, acting as a tamper-evident seal and giving the impression of a wrapped gift.
  • Shrink-sleeve labels that are either PVC-based or PETG-based have a density higher than water. Hence, they contaminate the recycled PET stream and deteriorate the quality of recycled PET (rPET) products. This has led to increased efforts for developing new polyolefin film structures that float during washing to enable the separation of the label and bottle materials.
  • The European Union banned single-use plastic items in 2021. The member states need to achieve a 77% collection target for plastic bottles by 2025 and 90% by 2029. Also, the law requires plastic bottles to contain at least 25% recycled content by 2025 and 30% recycled content by 2030. Such dynamic changes in regulatory standards, especially the ban on plastic, are expected to have an adverse effect on the shrink and stretch sleeve label market in the region.

Europe Shrink and Stretch Sleeve Label Industry Segmentation

Stretch and shrink sleeve labels are polyester or plastic labels that wrap the entire perimeter of a product and conform to the unique geometry of any package. The market study comprises an analysis by type, material, and application. The study also covers various major European countries.

The impact of the COVID-19 pandemic on the key customer sectors and the nature of the product delivery are also provided, and this assessment is done by considering a wide range of regional factors.

By Type
Heat Shrink Sleeve
Stretch Sleeve
Other Types
By Material
PVC
PET-G
PE
PP
Other Materials
By Application
Beverage
Food
Personal Care
Other Applications
By Country
Germany
France
United Kingdom
Italy
Russia
Poland
Netherlands
Spain
Rest of Europe
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Europe Shrink and Stretch Sleeve Label Market Size Summary

The European shrink and stretch sleeve label market is poised for growth, driven by the increasing demand for packaging solutions that enhance product visibility and security. The market is experiencing a shift towards sustainable practices, with companies like UPM Raflatac and Barbier Group leading the charge by incorporating recycled materials into their products. The use of polyethylene, particularly LDPE and LLDPE, remains prevalent due to its cost-effectiveness and versatility. However, regulatory changes, such as the European Union's ban on single-use plastics and mandates for recycled content in plastic bottles, pose challenges to the market's expansion. These regulations are pushing industry players to innovate and develop new materials that align with sustainability goals.

The beverage sector is a significant driver of the shrink and stretch sleeve label market, with aluminum cans and plastic bottles increasingly adopting sleeve labels for branding and functionality. Companies are focusing on sustainability and recycling initiatives, as seen with CCL Label's EcoStretch and Sleever International's LDPET products. The market is moderately fragmented, with key players like Berry Global Inc., CCL Industries Inc., and Amcor PLC investing in product development and strategic acquisitions to maintain competitiveness. Despite the challenges posed by the pandemic and supply chain disruptions, the market is expected to grow steadily, supported by technological advancements and a strong emphasis on sustainable packaging solutions.

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Europe Shrink and Stretch Sleeve Label Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Ecosystem Analysis

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Heat Shrink Sleeve

      2. 2.1.2 Stretch Sleeve

      3. 2.1.3 Other Types

    2. 2.2 By Material

      1. 2.2.1 PVC

      2. 2.2.2 PET-G

      3. 2.2.3 PE

      4. 2.2.4 PP

      5. 2.2.5 Other Materials

    3. 2.3 By Application

      1. 2.3.1 Beverage

      2. 2.3.2 Food

      3. 2.3.3 Personal Care

      4. 2.3.4 Other Applications

    4. 2.4 By Country

      1. 2.4.1 Germany

      2. 2.4.2 France

      3. 2.4.3 United Kingdom

      4. 2.4.4 Italy

      5. 2.4.5 Russia

      6. 2.4.6 Poland

      7. 2.4.7 Netherlands

      8. 2.4.8 Spain

      9. 2.4.9 Rest of Europe

Europe Shrink and Stretch Sleeve Label Market Size FAQs

The Europe Shrink and Stretch Sleeve Label Market size is expected to reach USD 1.58 billion in 2024 and grow at a CAGR of 4% to reach USD 1.92 billion by 2029.

In 2024, the Europe Shrink and Stretch Sleeve Label Market size is expected to reach USD 1.58 billion.

Europe Shrink and Stretch Sleeve Label Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)