Market Share of Europe Shampoo Industry
The Europe Shampoo market is highly competitive, with various international and domestic players. Some major global shampoo market players are L'Oréal SA, Unilever PLC, The Procter & Gamble Company, and Kao Corporation, among others. The key players have been embarking on partnerships, mergers and acquisitions, and product innovations as their key strategies to achieve consolidation and optimize their offerings. These players have been merging with local players to gain dominance in the local markets. In the market studied, established major brands that claim to be natural, organic, and involved in sustainable practices have been witnessed to achieve higher penetration across retail shelves and online channels.
Europe Shampoo Market Leaders
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L'Oreal SA
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The Procter & Gamble Company
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Kao Corporation
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Unilever PLC
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The Estee Lauder Companies Inc.
*Disclaimer: Major Players sorted in no particular order
