Europe Seafood Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Seafood Market Analysis

The Europe Seafood Market size is estimated at 69.19 billion USD in 2025, and is expected to reach 71.62 billion USD by 2030, growing at a CAGR of 0.69% during the forecast period (2025-2030).

The European seafood market is experiencing significant shifts in consumer preferences and consumption patterns, driven by increasing health consciousness and changing dietary habits. Tuna has emerged as the most consumed seafood species in Europe, with consumption reaching 3.07 kg per capita in 2021, reflecting the growing influence of Asian cuisine restaurants in the region. The frozen segment dominates the market, accounting for more than 45% of total consumption in 2022, as consumers increasingly prioritize convenience and extended shelf life. Traditional seafood consumption remains strong in Southern European countries, where the canned processed seafood market is particularly concentrated among Spain, Italy, France, and Portugal.

The industry's production landscape is evolving with significant investments in modern facilities and technology adoption. In March 2023, Mowi ASA established a state-of-the-art facility in Hitra, Norway, demonstrating the industry's commitment to modernization and efficiency. The European seafood supply chain is characterized by a strong dependence on imports, despite significant domestic production from countries like Norway and Russia. The industry has witnessed increased focus on value-added products, particularly in shrimp and canned fish segments, with processors developing innovative frozen and fresh meal components to meet evolving consumer demands.

Sustainability has become a cornerstone of the European seafood industry, with increasing emphasis on responsible sourcing and ecological consciousness. The aquaculture sector plays a crucial role, contributing 38% of shrimp production, while wild-caught seafood accounts for 62%. Pacific white shrimp dominates the aquaculture segment, representing 85-90% of farmed shrimp production. The industry has witnessed growing consumer interest in organic fish and seafood products, with producers and retailers increasingly adopting sustainability certifications to meet consumer expectations and regulatory requirements.

Product innovation and diversification continue to shape the market landscape, particularly in the Netherlands and other Northern European countries. Processors are actively developing new product formats and meal solutions, especially in the frozen and fresh segments. The industry has seen significant advancement in preservation technologies and packaging innovations, enabling better product quality and extended shelf life. This trend is particularly evident in the retail sector, where supermarkets and specialty stores are expanding their premium and convenience-oriented fish and seafood offerings to cater to diverse consumer preferences and lifestyle needs.

Europe Seafood Market Trends

The region is focusing on sustainability and broadening the species' concentration

• The EU is the fifth-largest fishery and aquaculture producer worldwide, accounting for about 3% of global production. Around 78% of this production comes from fisheries and 22% from aquaculture. Spain, Denmark, and France are the largest producers in terms of volume in the EU. With growing global environmental concerns, the sustainable development of aquaculture is one of the main objectives of the common fisheries policy in the region. The European Green Deal also recognizes aquaculture production as a source of “low carbon” protein for food and feed.
• Aquaculture production in the region is very diverse in terms of species, farming, and methods of production, such as sea cages, ponds, raceways, and on-land recirculating aquaculture systems. In the EU, more than 45% of aquaculture production is shellfish, more than 30% is marine fish, and more than 20% is freshwater fish. Despite the diversity of fishes, EU fish production is largely concentrated on a few species, like salmon, sea bream, rainbow trout, and seabass.
• Russia accounted for about 20.36% share of the overall fish produced in the region in 2022. It is also one of the world’s top producers of cod, making it a key market for the European market. However, due to the Russia-Ukraine War, the overall region is facing a shortage of fish as restrictions paused Russia's export of fish and other seafood. The long-restricted access to foreign markets for Russia's seafood industry, which is still highly dependent on exports despite recent efforts to promote domestically caught fish, creates an unpredictable future for the industry.

Boost in local production and growing expenditure on seafood will help in stabilizing the prices

• In 2021, household expenditure on fish and seafood in Europe grew by 7% from 2020, continuing the upward trend between 2019 and 2020. This was much higher than the 1.5% inflation of prices for fishery and aquaculture products, suggesting that the region's households had spent more money on fish products.
• The market is heavily dependent on imports. In 2022, Europe imported fresh fish worth USD 25 billion. However, more products from local fisheries are finding their way to the European market. Various European countries encourage consumers to buy and consume regional seafood products to sell surpluses of locally produced seafood. For instance, in the Netherlands, initiatives such as Project Dichtbijvangst are involving Dutch youth and foodservice entrepreneurs to increase enthusiasm for North Sea fish. This will help the retailers and processors hold on to their prices by reducing the costs, which will lead to the availability of better-quality products at a cheaper price. The price demand has significant effects on the market price of the fish. Since the fisherman, middleman, and fish vendors have no fixed prices on the catch of the fish, some of them adjust their prices depending on the factors they have experienced.
• Salmons were the most priced fish species in the region during the first half of 2023 at USD 41.29 per kg, followed by red seabream and common sole priced at around USD 34.77 and USD 30.70, respectively. The prices of species also vary with their production conditions and packaging. For instance, fish labeled as organic and vacuum packed are considered premium and sold at a higher price in the market.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: Type

Fish Segment in European Seafood Market

Fish dominates the European fish and seafood market, accounting for approximately 80% of the total market volume in 2024. The segment's strong position is driven by widespread consumption of various species like tuna, cod, salmon, and Alaska pollock across the region. Tuna remains the most consumed seafood species in Europe, with per capita consumption reaching over 3 kg. The frozen form makes up more than 45% of total fish consumption, while the European canned seafood processing sector is concentrated in Southern Europe, particularly in Spain, Italy, France, and Portugal. Consumer preferences are increasingly influenced by factors such as sustainability certifications, origin transparency, and health benefits, with salmon being particularly popular in major markets like the United Kingdom.

Shrimp Segment in European Seafood Market

The shrimp segment is projected to be the most dynamic sector in the European shrimp market between 2024 and 2029. Growth is primarily driven by increasing consumer acceptance of Pacific white shrimp, which has monopolized the European shrimp market. The segment's expansion is supported by competitive pricing strategies from retailers and the availability of various product forms including head-on shell-on (HOSO), headless shell-on (HLSO), and peeled variants. France and Spain lead shrimp imports in the region, with France emerging as a significant market for organic shrimp, particularly sourcing organic-certified black tiger shrimp from Madagascar and Pacific white shrimp from Ecuador. The frozen variety dominates with over 57% market share, supported by innovations in freezing technologies and extensive cold storage facilities across the region.

Remaining Segments in European Seafood Market

The other seafood segment, comprising varieties such as lobsters, crabs, octopus, squid, and mussels, plays a significant role in diversifying the European seafood market. Europe maintains relatively high self-sufficiency in these products, particularly in mussel production through large-scale aquaculture projects in countries like Spain, France, and Slovenia. The frozen and canned categories are the most consumed forms within this segment, while processed variants are gaining popularity due to convenience factors. The segment's development is closely tied to the region's ability to satisfy consistently growing demand through both domestic production and strategic imports, particularly for products like squid and cuttlefish.

Segment Analysis: Form

Frozen Segment in European Seafood Market

The frozen fish and seafood segment dominates the European seafood market, accounting for approximately 53% of the total market volume in 2024. This substantial market share is primarily driven by advancements in freezing technologies and energy-saving refrigerators that consume less electricity. The segment's growth is further supported by the rising number of reefer trucks in the region, with around two hundred thousand refrigerated trucks facilitating convenient transportation from port facilities to distribution centers. The expansion of modern cold chain infrastructure across Europe has significantly improved food safety and reduced post-harvest losses. Fish remains the largest consumed seafood type in the frozen segment, with around 53% more share than shrimp, indicating strong consumer preference for frozen fish products.

Processed Segment in European Seafood Market

The processed seafood market segment is projected to exhibit the strongest growth in the European seafood market, with an expected CAGR of approximately 1% during 2024-2029. This growth is primarily driven by increasing demand for convenient and non-perishable food options, such as fish nuggets, fish chunks, breaded shrimp, and smoked fish. The expansion is further supported by consumers' busy lifestyles, leading to higher demand for processed food that matches their dietary needs. Advancements in seafood processing and product innovations in the region are among the key factors boosting demand. The segment has received significant support through government initiatives, with substantial investments being made in modernizing processing technologies and increasing capacity at processing facilities.

Remaining Segments in Form Segmentation

The fresh/chilled and canned segments continue to play vital roles in the European seafood market. The fresh/chilled segment maintains its appeal among health-conscious consumers who prefer minimally processed seafood products, particularly in Southern European countries. The segment benefits from strong distribution networks and improved cold chain logistics. Meanwhile, the canned segment serves as a convenient and long-shelf-life option, particularly popular in rural areas with limited access to fresh seafood. Both segments are witnessing innovations in packaging and preservation techniques, with manufacturers focusing on maintaining product quality while extending shelf life.

Segment Analysis: Distribution Channel

On-Trade Segment in European Seafood Market

The on-trade distribution channel continues to dominate the European seafood market, accounting for approximately 58% of the total market value in 2024. This channel's prominence is primarily driven by the extensive network of restaurants, hotels, and foodservice establishments across Europe that specialize in seafood cuisine. The segment's strong performance is supported by European consumers' preference for dining out and experiencing seafood in restaurant settings, particularly in countries like Spain, France, and Italy where seafood forms an integral part of the dining culture. The growth in tourism across major European destinations has further strengthened the on-trade segment, as visitors often prefer to experience local seafood specialties through restaurants and cafes. Additionally, the segment's success is bolstered by the rising number of specialty seafood restaurants and the increasing incorporation of seafood dishes in mainstream restaurants' menus, catering to the growing consumer demand for healthy and premium dining options.

Off-Trade Segment in European Seafood Market

The off-trade distribution channel is emerging as the fastest-growing segment in the European seafood market, driven by evolving consumer preferences and technological advancements in food retail. This growth is particularly notable in the online retail sector, where digital platforms are revolutionizing how consumers purchase seafood products. The segment's expansion is supported by improvements in cold chain logistics and packaging innovations that ensure product freshness during delivery. Modern retailers are increasingly investing in sophisticated seafood counters and frozen sections, while also expanding their premium private label offerings. The growth is further accelerated by the rising adoption of e-commerce platforms among European consumers, particularly in countries like the Netherlands, Germany, and the United Kingdom. The segment's development is also supported by innovative marketing strategies, including recipe suggestions, cooking tutorials, and sustainability information, which help build consumer confidence in purchasing seafood products through off-trade channels.

Europe Seafood Market Geography Segment Analysis

Seafood Market in France

France dominates the European fish market, holding approximately 14% of the total market value in 2024. The country's seafood market is characterized by strong consumer preferences and cultural significance in French cuisine. The increasing demand for seafood in Europe is primarily driven by consumer taste preferences, with around 97% of the French population consuming seafood products. The market's strength is further reinforced by consumers' heightened sensitivity regarding product origin, traceability, and certification standards, particularly favoring organic, Pavillon France, and MSC labels. Fresh seafood consumption is particularly notable in French households, with cod fish leading the sales rankings, primarily imported from Iceland and Denmark. The market also benefits from a well-developed distribution infrastructure, with both traditional fishmongers and modern retail chains playing crucial roles in product accessibility. The country's strategic position in European seafood trade, combined with sophisticated consumer preferences and strong quality standards, continues to reinforce its market leadership.

Seafood Market in Netherlands

The Netherlands is emerging as a dynamic force in the European fish market, projected to grow at approximately 1% during 2024-2029. The market's expansion is driven by Dutch consumers increasingly viewing seafood as a healthier alternative to meat products. Sustainability plays a pivotal role in consumer decision-making, with certifications from the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) heavily influencing purchasing choices. The frozen segment dominates the on-trade channel, particularly in specialty restaurants, benefiting from rising disposable income levels. The country's strategic location and well-developed port infrastructure facilitate efficient seafood imports and distribution. The market is also witnessing significant innovation in product development and marketing strategies, with companies focusing on sustainable sourcing and transparent supply chains. The growing penetration of online retail channels and increasing consumer awareness about seafood's nutritional benefits are further catalyzing market growth.

Seafood Market in Russia

Russia's seafood market demonstrates remarkable resilience and self-sufficiency in meeting domestic demand. The government plays a proactive role in market development through initiatives promoting seafood consumption in schools and establishing working groups to monitor fishing activities, delivery mechanisms, and retail pricing. The country's vast coastline and rich fishing grounds contribute significantly to domestic supply, with substantial annual catches reducing import dependency. The market structure is characterized by a strong presence of both traditional and modern retail formats, with on-trade channels showing particular prominence. Consumer preferences in Russia are evolving, with increasing emphasis on quality and sustainability certifications. The market also benefits from well-established cold chain infrastructure and processing facilities, enabling efficient distribution across the country's vast geography. The retail segment maintains stability through diverse product offerings and competitive pricing strategies.

Seafood Market in Spain

Spain maintains its position as a crucial player in the European fish market, characterized by deeply rooted cultural preferences for seafood consumption. The market benefits from a sophisticated distribution network combining traditional fishmongers with modern retail channels. Spanish consumers demonstrate strong preferences for both fresh and frozen seafood products, with particular emphasis on traditional preparations and tapas culture. The country's strategic location facilitates strong trade relationships with major seafood-producing nations, particularly Morocco. The market structure reflects a balanced mix of domestic production and imports, with strong emphasis on quality and freshness. Consumer behavior shows distinct patterns across age groups, with older consumers favoring traditional fresh fish from fishmongers while younger generations increasingly opt for convenience-oriented frozen products. The foodservice sector plays a vital role in market dynamics, particularly through Spain's renowned seafood restaurants and tapas bars.

Seafood Market in Other Countries

The seafood market in other European countries, including Germany, Italy, and the United Kingdom, exhibits diverse characteristics shaped by local preferences and consumption patterns. These markets are characterized by varying degrees of import dependency and distinct consumer preferences. Germany's market shows a strong inclination toward sustainable and certified products, while Italy's consumption patterns are deeply influenced by Mediterranean dietary traditions. The United Kingdom's market demonstrates an increasing preference for convenience products and sustainable sourcing. These countries share common trends such as growing health consciousness, increasing demand for convenience products, and rising importance of sustainability certifications. The markets are supported by well-developed retail infrastructure and growing online distribution channels. Regional variations in consumption patterns and preferences continue to shape market development, while increasing focus on sustainability and traceability remains a common thread across these nations.

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