Market Trends of Europe Rice Protein Industry
This section covers the major market trends shaping the Europe Rice Protein Market according to our research experts:
Paradigm Shift in Consumer Preferences
The rice protein market is yet to experience optimal growth in Europe, owing to the changing demographics and growing veganism in the region. The nutrition-conscious population is aware of the health benefits derived from plant proteins over animal proteins. Food manufacturers are, in turn, taking advantage of high protein and meat-free foods. Plant protein exhibits beneficial properties in terms of weight management, heart health, and biological availability. Therefore, owing to the increasing inclination toward the vegan source of protein, there is great potential for the rice protein market in the region.
France is the Fastest Growing Market in the European Rice Protein Market
The increasing preference toward healthy foods is the major factor that is driving the rice
protein market in France. The decrease in the consumption of animal protein, due to various intolerances, is also a factor leading to the growth of the rice protein market in Europe. There is significant support from the governments for the production and consumption of plant protein, such as rice, as they require fewer natural resources to derive the same protein level. Rice-based proteins are the most popular plant protein in France. Major players are expanding their product ranges by introducing proteins from new sources of plants, and more players are entering the market to expand their bases.
