Market Trends of Europe Recreational Vehicle Industry
Towable RVs Across Europe to Gain Significant Prominence
- The market is driven by rising per capita income and increased interest in leisure and recreational activities. Recreational vehicles (RVs) have long been linked with camping, which has recently experienced a surge due to an increase in millennial tourists. Various campsites are accessible around the area, with a strong influx of tourists. In 2023, there was a 30% increase in motorcaravan (RV) arrivals in northern Greece, with over 20% of the increase coming from Turkey. There was also a rise in motorhome arrivals from Balkan countries, reflecting growing interest in RV travel in the region.
- Towable RVs will continue to dominate the market until the next few years. The lower prices of these vehicles compared to motorized recreational vehicles have contributed to their growing popularity. Towable vehicles allow customers to pull the trailer with a truck or an existing panel, lowering the price of these vehicles.
- Several market participants, including Winnebago, Hymer AG, and Pleasure-Way Industries, focus on new model launches with various amenities to improve the customer experience. Additional features such as stainless steel rock guards, additional window awnings, rear bumper storage, refrigerators, entertainment systems, and a spacious sleeping capacity for any family size are driving up demand for recreational vehicles. Furthermore, the trend of incorporating advanced technologies into recreational vehicles, such as IoT, sensors, and automated control systems, propels the industry forward.
- In recent years, top OEMs and startups have attempted to combine numerous technological improvements into RVs to make them more appealing and interesting as opposed to dull vehicle designs.
Understand The Key Trends Shaping This Market
Download PDF
Germany is Anticipated to Hold Major Share in the Market
- RVing has become more popular in Germany in recent years than it has ever been. This is reinforced by significant growth in the market for new and used recreational vehicles (motorhomes, camper vans, and caravans) and a significant increase in RV rentals. Therefore, companies are also focusing on strategic partnerships and developing new products. For instance, in March 2023, Ford-Werke GmbH and Erwin Hymer Group (EHG) signed a framework agreement to deliver Ford Transit and Ford Transit Custom as the foundation for customer-ready recreational vehicles and motorhomes. In January 2023, FIAT Professional Ducato was awarded “Best Motorhome Base Vehicle 2023” for the fifteenth consecutive year by the readers of the German specialized magazine “Promobil.”
- The market is being driven by rising per capita income and increased interest in leisure and recreational activities. Recreational vehicles (RVs) have long been linked with camping, which has recently experienced a surge due to an increase in the number of millennial tourists. A variety of campsites are accessible around the area, which sees a strong influx of tourists. OEM is investing heavily in elevating the demand for recreational vehicles among the public.
- For instance, in January 2023, Volkswagen confirmed that a factory camper option for the newly released ID Buzz would be available, though not for a few years. Until it does, other small specialized companies, such as Bavaria-based Alpin Camper, which recently unveiled its Buzz camper at a major tourism and leisure consumer show in Germany, will offer their version.
- The demographics of German RV consumers have shifted. Previously, most of this low-cost vacationing was done by families with children and seniors. RV trips are becoming increasingly popular among younger generations with greater income levels. Customers demand freedom, independence, flexibility, comfort, convenience, individualism, and even luxury.
- At the same time, campsites across Europe are fast developing. Campgrounds have been updated and offer various new amenities and features. The services supplied range from updated laundry facilities, Wi-Fi connections, and supermarkets to wellness centers, pools, and spas, as well as access to water parks, go-kart tracks, and other sporting facilities. Campground vacations resemble a full-service, activity-filled family holiday, competing with resort-style accommodations. Camping has evolved into a luxury holiday, and the idea of the low-cost family trip is disappearing. The transition from conventional tents to pricey campers and RVs is a visible indicator.
Get Analysis on Important Geographic Markets
Download PDF
