Europe Real Estate Brokerage Market Size
| Study Period | 2020 - 2029 |
| Market Size (2024) | USD 218.60 Billion |
| Market Size (2029) | USD 254.65 Billion |
| CAGR (2024 - 2029) | 3.10 % |
| Fastest Growing Market | Europe |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Real Estate Brokerage Market Analysis
The Europe Real Estate Brokerage Market size is estimated at USD 218.60 billion in 2024, and is expected to reach USD 254.65 billion by 2029, growing at a CAGR of 3.10% during the forecast period (2024-2029).
With international interest in European properties rising, the continent's real estate brokerage market is poised for growth. Brokers adept at navigating regulatory shifts and offering tailored services to global buyers are set to excel.
Notable legislative changes, such as alterations to residency rules in sought-after locales like France, are reshaping the market. For instance, the recent extension of stay durations for UK second-home owners in France has triggered a notable uptick in interest and inquiries from British purchasers.
European real estate is a sought-after investment, attracting local and foreign investors keen on stable returns and diversifying their portfolios. Industry data from Q1 2024 highlights this trend, with European real estate investments totaling EUR 37 billion (USD 40 billion). Benelux countries (Belgium, the Netherlands, and Luxembourg), in particular, emerged as the premier investment hub, witnessing an impressive 83% surge from the previous quarter.
As transactions escalate, brokerage firms are poised to see a corresponding uptick in revenues from fees and commissions. This heightened investment activity, especially in regions like Benelux, hints at a promising growth trajectory for brokerage earnings.
Europe Real Estate Brokerage Market Trends
Legislative Changes Drive a Surge in French Real Estate Interest Among British Buyers
Recent legislative changes in France impacted the real estate market, particularly British buyers. The law, passed in December 2023, proposes extending the stay duration for UK second-home owners in France from three to six months. This impending alteration has already piqued significant interest among Britons.
Industry association data indicates a remarkable 582% surge in Britons searching for French properties within three weeks of the bill's approval. This surge underscores the pent-up demand among British buyers, eagerly anticipating changes in residency regulations, and is now translating into a flurry of inquiries.
Alpes-Maritimes in southeastern France has seen the highest search volume, representing a quarter of all searches. Additionally, areas like Charente and Haute-Vienne are also gaining traction.
This heightened interest can translate into increased transactions, especially in these regions, as buyers take advantage of the extended residency period. Real estate brokers, particularly those specializing in regions favored by British buyers, stand to benefit from a broader client base. This could diversify their portfolios and boost their market share, provided they can effectively cater to the needs of this demographic.
Surge in Foreign Property Purchases Drives Market Expansion
In 2022, foreign property purchases surged by 45% in Spain, totaling 88,800 transactions, according to experts. The positive trend continued into 2023, with the first quarter alone witnessing 23,380 transactions. This growth is primarily fueled by Spain's appeal, high quality of life, affordability, and a stable investment climate, even amid rising interest rates. The sharp uptick in transactions underscores a mounting demand for real estate brokerage services.
Given the 88,800 transactions in 2022 and the strong start in 2023, brokers are poised for a surge in business opportunities and revenue.
Critical attractions for foreign investors include tax incentives such as the 'Golden Visa' and bolstered communication links. UCI highlights that non-residents favor loans from Spanish institutions, often due to hesitance from their home country's banks. Notably, British, German, and Swiss nationals led the pack in seeking financing for Spanish properties, closely followed by American, Dutch, French, and Irish buyers. These buyers typically boast monthly incomes of EUR 6,000 (USD 6,497), set their sights on homes priced around EUR 210,000 (USD 227,422), and a majority (over 70%) favor fixed-rate mortgages.
Given the lure of incentives like the 'Golden Visa' and the emphasis on enhanced communication, brokers have a potent toolkit to entice international clients, offering both investment potential and residency advantages.
Europe Real Estate Brokerage Industry Overview
A blend of dominant global entities and agile local contenders characterizes Europe's real estate brokerage industry. Knight Frank, a prominent player, concentrates on high-value residential and commercial properties, spanning its operations across Europe. Meanwhile, Savills, a global real estate services powerhouse, boasts a robust European footprint, providing services from property sales to management. On the other end, Engel & Völkers, a luxury real estate specialist, is renowned for its premium offerings in both residential and commercial segments, holding a notable sway in key European markets.
Within this landscape, the market showcases a dichotomy, i.e., towering global entities armed with vast resources stand and nimble local firms, each capitalizing on their regional acumen. This diversity fuels a competitive backdrop, accommodating various business models and strategies. Many firms embrace technology, integrating digital platforms, AI analytics, and virtual property tours to elevate their services, refine client interactions, and bolster operational efficiency.
Europe Real Estate Brokerage Market Leaders
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Jones Lang LaSalle (JLL)
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CBRE Group
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Colliers International
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Savills
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Knight Frank
*Disclaimer: Major Players sorted in no particular order
Europe Real Estate Brokerage Market News
- March 2024: Newmark Group Inc., a commercial real estate advisor, inaugurated its flagship office in Paris, France. The company, known for its services to institutional investors, global corporations, and property owners, appointed industry veterans Francois Blin and Emmanuel Frénot to spearhead the Paris team. Situated at 32 Boulevard Haussmann 75009, in the 9th arrondissement, the office officially opened on March 11, 2024, and is expected to emphasize capital markets and leasing.
- January 2024: eXp Realty, a luxury real estate brokerage under eXp World Holdings Inc., unveiled the extension of its esteemed luxury real estate initiative, eXp Luxury, into critical European markets. These markets include Portugal, Spain, France, Italy, Germany, and Greece. This expansion is expected to bolster eXp Realty's international footprint and reaffirm its dedication to setting new global luxury real estate benchmarks.
Europe Real Estate Brokerage Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Current Market Scenario
4.2 Technological Trends
4.3 Insights on Supply Chain/Value Chain Analysis
4.4 Insights into Technological Advancements in the Industry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Economic Stability and Growth
5.1.2 Technological Advancements
5.2 Market Restraints
5.2.1 Complex Legal Landscapes
5.2.2 High Competition
5.3 Market Opportunities
5.3.1 Sustainability Initiatives
5.3.2 Cross-border Real Estate Deals
5.4 Industry Attractiveness - Porter's Five Forces Analysis
5.4.1 Threat of New Entrants
5.4.2 Bargaining Power of Buyers/Consumers
5.4.3 Bargaining Power of Suppliers
5.4.4 Threat of Substitute Products
5.4.5 Intensity of Competitive Rivalry
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Residential
6.1.2 Non-residential
6.2 By Service
6.2.1 Sales
6.2.2 Rental
6.3 By Country
6.3.1 Germany
6.3.2 United Kingdom
6.3.3 France
6.3.4 Rest of Europe
7. COMPETITIVE LANDSCAPE
7.1 Market Concentration Overview
7.2 Company Profiles
7.2.1 Jones Lang LaSalle (JLL)
7.2.2 CBRE Group
7.2.3 Colliers International
7.2.4 Savills
7.2.5 Knight Frank
7.2.6 Axel Springer SE
7.2.7 Lloyds Property Group
7.2.8 Foxtons
7.2.9 Idealista
7.2.10 Engel & Völkers*
- *List Not Exhaustive
7.3 Other Companies
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
9. APPENDIX
Europe Real Estate Brokerage Industry Segmentation
The real estate brokerage industry facilitates property transactions for individuals and businesses, covering buying, selling, renting, and leasing. It is staffed by licensed professionals, including brokers and agents, who act as intermediaries, linking buyers to sellers, landlords to tenants, and property owners to investors. A complete background analysis of the European real estate brokerage market, including the assessment of the economy and contribution of sectors in the economy, market overview, market dynamics, market size estimation for key segments, emerging trends in the market segments, and geographical trends, is covered in the report.
The European real estate brokerage market is segmented by type (residential and non-residential), service (sales and rental), and country (Germany, United Kingdom, France, and Rest of Europe). The report offers market sizes and forecasts for all the above segments in value (USD).
| By Type | |
| Residential | |
| Non-residential |
| By Service | |
| Sales | |
| Rental |
| By Country | |
| Germany | |
| United Kingdom | |
| France | |
| Rest of Europe |
Europe Real Estate Brokerage Market Research FAQs
How big is the Europe Real Estate Brokerage Market?
The Europe Real Estate Brokerage Market size is expected to reach USD 218.60 billion in 2024 and grow at a CAGR of 3.10% to reach USD 254.65 billion by 2029.
What is the current Europe Real Estate Brokerage Market size?
In 2024, the Europe Real Estate Brokerage Market size is expected to reach USD 218.60 billion.
Who are the key players in Europe Real Estate Brokerage Market?
Jones Lang LaSalle (JLL), CBRE Group, Colliers International, Savills and Knight Frank are the major companies operating in the Europe Real Estate Brokerage Market.
Which is the fastest growing region in Europe Real Estate Brokerage Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Europe Real Estate Brokerage Market?
In 2024, the Europe accounts for the largest market share in Europe Real Estate Brokerage Market.
What years does this Europe Real Estate Brokerage Market cover, and what was the market size in 2023?
In 2023, the Europe Real Estate Brokerage Market size was estimated at USD 211.82 billion. The report covers the Europe Real Estate Brokerage Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Europe Real Estate Brokerage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Real Estate Brokerage Industry Report
Statistics for the 2024 Europe Real Estate Brokerage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Real Estate Brokerage analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
