Market Share of Europe Ready Meals Industry
The European ready meals market is fragmented and intensely competitive, with the presence of multiple regional and international players competing for market share. The key players in the market are Nomad Foods Inc., Tyson Foods, Inc., Orkla ASA, Kerry Group plc., and Bell Food Group AG. The players are diversifying their product portfolios to include more ready meals in their product range. The players are focusing on expansions, mergers, acquisitions, and partnerships to meet consumer demand.
Companies are also focusing on the packaging of ready meals to ensure that good quality products reach the end consumer. There were a few instances of bad packaging, which hampered the quality, texture, shelf life, color, and taste of the meals. Thus, manufacturers of ready meals are collaborating with packaging companies to produce advanced and innovative packaging. Start-ups like Lazy Vegan are entering the market with their innovative products. In markets like France, the most preferred ready-meal brands are Marie, Picard, Findus, Charal, etc. In the German ready meals market, several options are available to German consumers. For example, around 70-80 ready meal options are available on www.germanfoods.shop.
Europe Ready Meals Market Leaders
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Nomad Foods Inc.
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Orkla ASA
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Kerry Group plc.
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Bell Food Group AG
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Fjordland AS
*Disclaimer: Major Players sorted in no particular order
