Market Trends of europe protein based sports drinks Industry
The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar
- Sports drinks are particularly popular among young adults, including college students and professionals, who consume them for increased mental alertness and stamina.
- Consumers continuously scrutinize contents to make sound choices about their sugar intake. European consumers are increasingly seeking sports drinks that offer functional benefits beyond basic hydration and an energy boost.
- To counter packaging costs, manufacturers like Coca-Cola, and PepsiCo are launching fully recycled PET bottles in pack sizes of 250 ml and 750 ml across the market.
- With the rising number of health-conscious consumers in the region, there is demand for healthier alternatives to every product, including sports drinks. Many are seeking products that can help them maintain healthy eating habits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are highlighting on improving flavor and texture profile through the addition of natural flavors to make it more palatable
- Brands' strategic partnerships with sports organizations and event sponsorships reinforce their credibility and association with sports and social events
