Study Period | 2018 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 439.6 Million |
Market Size (2030) | USD 649.6 Million |
CAGR (2025 - 2030) | 8.12 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Europe Protein Based Sports Drinks Market Analysis
The Europe Protein Based Sports Drinks Market size is estimated at 439.6 million USD in 2025, and is expected to reach 649.6 million USD by 2030, growing at a CAGR of 8.12% during the forecast period (2025-2030).
The European protein-based sports drinks market is experiencing significant transformation driven by evolving consumer preferences and sustainability initiatives. Manufacturers are increasingly focusing on eco-friendly packaging solutions, with the industry achieving remarkable recycling rates 85.5% of steel packaging and 73% of aluminum beverage cans were recycled in Europe in 2022. This sustainability push has led to innovations in packaging design, with companies introducing post-consumer recycled (PCR) PET bottles and exploring bio-based alternatives. The industry is witnessing a shift toward smart packaging that not only preserves product quality but also appeals to environmentally conscious consumers through innovative designs and recyclable materials.
The market is significantly influenced by the region's robust fitness culture and growing health consciousness. In Germany alone, approximately 10.7 million people actively exercised in gyms as of June 2023, representing around 13% of the population. This fitness trend has prompted manufacturers to develop specialized formulations that cater to various workout regimens and recovery needs. Companies are innovating with functional ingredients, combining protein with natural flavors like turmeric, ginger, and honey, while also introducing sugar-free and low-calorie variants to meet diverse consumer preferences. These formulations often include protein shakes options that are tailored to enhance fitness outcomes.
The industry is witnessing a notable shift in marketing and distribution strategies, exemplified by high-profile partnerships in the sports sector. A significant development in 2023 was FC Barcelona's sponsorship agreement with Prime Hydration, establishing the brand as the official hydration partner for three seasons. This trend of strategic partnerships extends beyond traditional advertising, with companies increasingly focusing on educational marketing to inform consumers about the benefits of sports nutrition drinks and their role in fitness routines. Such initiatives are crucial in promoting sports nutrition beverages as integral components of athletic performance.
The market demonstrates strong regional variations in consumer engagement with sports and fitness activities. In the United Kingdom, recent data shows that 40.7% of adult males and 31.7% of adult females engaged in sports activities on a weekly basis in 2022, while Italy's fitness infrastructure expanded to 8,300 clubs in the same year. These statistics reflect the growing integration of sports performance drinks into regular fitness routines, with manufacturers responding through product innovations that address specific workout phases pre-workout, during exercise, and recovery. Companies are also leveraging advanced research to develop specialized formulations that combine protein with other functional ingredients like electrolytes and vitamins to enhance overall performance benefits, particularly in muscle recovery drinks.
Europe Protein Based Sports Drinks Market Trends
The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar
- Sports drinks are particularly popular among young adults, including college students and professionals, who consume them for increased mental alertness and stamina.
- Consumers continuously scrutinize contents to make sound choices about their sugar intake. European consumers are increasingly seeking sports drinks that offer functional benefits beyond basic hydration and an energy boost.
- To counter packaging costs, manufacturers like Coca-Cola, and PepsiCo are launching fully recycled PET bottles in pack sizes of 250 ml and 750 ml across the market.
- With the rising number of health-conscious consumers in the region, there is demand for healthier alternatives to every product, including sports drinks. Many are seeking products that can help them maintain healthy eating habits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are highlighting on improving flavor and texture profile through the addition of natural flavors to make it more palatable
- Brands' strategic partnerships with sports organizations and event sponsorships reinforce their credibility and association with sports and social events
Segment Analysis: Packaging Type
PET Bottles Segment in European Protein-Based Sports Drinks Market
PET bottles dominate the European protein-based sports drinks market, commanding approximately 96% market share in 2024. This overwhelming preference for PET bottles is driven by their lightweight nature, durability, and recyclability advantages. Leading manufacturers are actively prioritizing the introduction of environmentally friendly alternatives to traditional plastics, leading to a reduction in virgin plastic usage. Major companies like PepsiCo and Coca-Cola have set ambitious sustainability targets, with PepsiCo aiming to increase its beverage servings through reusable models from 10% to 20% by 2030, while Coca-Cola targets making all packaging globally recyclable by 2025. The segment's strong position is further reinforced by the versatility of PET bottles, available in sizes ranging from 200ml to 3L, catering to diverse consumer preferences and consumption occasions. The design and labeling capabilities of PET bottles also play a crucial role in marketing ready-to-drink protein sports drinks, enabling brands to effectively showcase their identity and attract consumers.
![Market Analysis of Europe Protein Based Sports Drinks Market: Chart for Packaging Type](https://s3.mordorintelligence.com/europe-protein-based-sport-drinks-market/europe-protein-based-sport-drinks-market-European-Protein-Based-Sports-Drinks-Market-Market-Share-by-Packaging-Type-Segment-2024-1737440092204.webp)
Metal Can Segment in European Protein-Based Sports Drinks Market
The metal can segment is experiencing robust growth in the European protein-based sports drinks market, with projections indicating significant expansion through 2024-2029. This growth is primarily driven by the segment's strong sustainability credentials, with approximately 85.5% of steel packaging and 73% of aluminum beverage cans being recycled in Europe. Metal cans offer significant advantages in transportation, saving 20% more space than plastic bottles and 40% more than glass bottles. The segment's appeal is further enhanced by the fact that recycling an aluminum can consumes about 95% less energy than producing a new one. Metal cans also provide manufacturers with expansive printable surfaces, effectively acting as 360-degree brand billboards on store shelves. This feature, combined with the ability to create innovative packaging designs, makes metal cans particularly attractive for ready-to-drink protein sports drinks targeting specific consumer segments.
Segment Analysis: Sub Distribution Channel
Supermarket/Hypermarket Segment in European Protein-Based Sports Drinks Market
Supermarkets and hypermarkets dominate the European protein-based sports drinks market, commanding approximately 57% of the market share in 2024. These retailers leverage their extensive infrastructure networks to showcase a wide array of protein supplement drinks, implementing strategic product placements and promotional activities to drive sales. Their dominance is further strengthened by the implementation of loyalty programs specifically tailored to customers' fitness and sports interests. Major chains across Europe are actively emphasizing sustainable packaging options for sports nutrition beverages, aligning with the growing environmental consciousness among consumers. These retailers also benefit from their ability to offer bulk discounts and promotional pricing facilities, where they feature protein-based sports drinks in weekly or monthly promotions to stimulate sales. Additionally, supermarkets and hypermarkets often utilize in-store signage and educational materials to enhance the shopping experience and guide customers toward protein-based sports drink selections.
Online Retail Segment in European Protein-Based Sports Drinks Market
The online retail channel is experiencing remarkable growth in the European protein-based sports drinks market, projected to maintain a robust growth rate of approximately 15% from 2024 to 2029. This growth is primarily driven by the increasing penetration of internet users across major European countries and the convenience of e-commerce platforms. Online retailers are leveraging sophisticated algorithms and customer data to create personalized product recommendations, suggesting liquid protein supplement drinks based on individual preferences and purchase history. These platforms are also focusing on content marketing strategies, developing educational content about the benefits of protein-based sports drinks and their role in fitness routines. The digital marketplace is further enhanced by the implementation of user-friendly interfaces, detailed product descriptions, and customer review systems that help consumers make informed purchasing decisions. Additionally, online retailers are actively engaging in social media marketing and influencer collaborations to expand their reach and build brand awareness in the protein-based sports drinks segment.
Remaining Segments in Sub Distribution Channel
The convenience stores, specialty stores, and other retail formats play crucial complementary roles in the European protein-based sports drinks market. Convenience stores excel in strategic locations near fitness centers and sports facilities, offering easy access and bundle deals to attract consumers. Specialty stores differentiate themselves through expert staff knowledge and premium product selections, often organizing events and product tastings to build customer engagement. The 'Others' category, which includes vending machines, discount stores, and pharmacies, serves specific consumer needs through targeted placement and competitive pricing strategies. These channels collectively contribute to the market's diversity by catering to different consumer preferences and shopping patterns, while also providing unique value propositions such as personalized service, expert guidance, and location convenience.
Europe Protein Based Sports Drinks Market Geography Segment Analysis
Protein-Based Sports Drinks Market in Spain
Spain dominates the European protein-based sports drinks landscape, commanding approximately 26% of the regional market value in 2024. The country's market leadership is driven by a robust fitness culture, with nearly 20% of both men and women maintaining active gym memberships. The market's strength is further reinforced by an extensive network of supermarket chains, including Mercadona, Carrefour, Caprabo, and Eroski, which collectively provide widespread accessibility to protein shakes. These retailers have been instrumental in promoting innovative products, particularly those blending functional ingredients with natural flavors like turmeric, ginger, and honey. The market has also witnessed a significant shift towards health-conscious consumption, with manufacturers introducing low-calorie and sugar-free options to cater to consumers with specific dietary requirements. Spanish consumers' increasing focus on post-workout recovery and muscle maintenance has led to a surge in demand for protein supplement drinks, particularly among fitness enthusiasts and amateur athletes.
Protein-Based Sports Drinks Market in Turkey
Turkey emerges as the most dynamic market in the European protein-based sports drinks sector, projected to achieve approximately 11% growth annually from 2024 to 2029. The country's remarkable growth trajectory is fueled by a fundamental shift in consumer behavior, with traditional sugar-sweetened beverages being increasingly replaced by functional sports nutrition drinks. The market's expansion is particularly evident in urban areas, where fitness awareness and health consciousness have gained significant momentum. Turkish consumers are showing a strong preference for metal packaging, which has become a dominant trend due to its durability and eco-friendly characteristics. The market is witnessing substantial innovation in product formulations, with manufacturers introducing various protein sources and functional ingredients to meet diverse consumer preferences. Local retailers are playing a crucial role in market development by implementing targeted marketing strategies and offering competitive pricing structures to attract health-conscious consumers.
Protein-Based Sports Drinks Market in Germany
Germany's protein-based sports drinks market demonstrates robust performance, driven by the country's strong fitness culture and increasing health consciousness among consumers. The market's vitality is evidenced by the presence of over 10.7 million active gym members, representing approximately 13% of the total population. German consumers exhibit a particular preference for whey protein drinks, reflecting the country's position as Europe's leading whey protein manufacturer. The market is characterized by significant product innovation, with manufacturers focusing on clean-label products and sustainable packaging solutions. German retailers have been particularly successful in implementing loyalty programs tailored to fitness enthusiasts, creating a strong connection between consumer lifestyle choices and product offerings. The country's distribution network is highly developed, with both traditional retail channels and emerging digital platforms playing crucial roles in product accessibility.
Protein-Based Sports Drinks Market in the United Kingdom
The United Kingdom's protein-based sports drinks market is characterized by sophisticated consumer preferences and strong digital retail integration. The market benefits from high internet penetration, with over 66 million users and an average daily social media usage of 108 minutes per user, facilitating robust online sales growth. British consumers show a marked preference for innovative product formulations, particularly those offering dual benefits of hydration and nutrition. The market has witnessed significant evolution in distribution strategies, with e-commerce platforms gaining prominence alongside traditional retail channels. Major retailers have been instrumental in promoting sugar-free and low-calorie variants, responding to increasing health consciousness among British consumers. The market's dynamics are further shaped by strong brand presence and effective marketing campaigns, particularly through digital channels and social media platforms.
Protein-Based Sports Drinks Market in Other Countries
The protein-based sports drinks market in other European countries, including France, Italy, the Netherlands, Belgium, and Russia, exhibits diverse growth patterns influenced by unique local preferences and consumption habits. These markets are characterized by varying levels of fitness awareness and different approaches to health and wellness. France's market is particularly influenced by its strong sports culture and sophisticated consumer preferences, while Italy shows growing acceptance of functional beverages among fitness enthusiasts. The Netherlands and Belgium demonstrate increasing interest in innovative protein formulations and sustainable packaging solutions. Russia's market is evolving with changing consumer preferences and growing health consciousness. Each of these markets presents unique opportunities for manufacturers, with success often dependent on understanding local consumer preferences and adapting marketing strategies accordingly.
Europe Protein Based Sports Drinks Industry Overview
Top Companies in Europe Protein-Based Sports Drinks Market
The European protein-based sports drinks market is characterized by continuous product innovation and strategic expansion initiatives from key players. Companies are focusing on developing new flavors and formulations that incorporate natural ingredients, functional benefits, and sustainable packaging solutions to meet evolving consumer preferences. Operational agility is demonstrated through the optimization of supply chains and distribution networks, with many players adopting omnichannel strategies to enhance market reach. Strategic moves in the industry include partnerships with sports organizations, fitness centers, and influencers to build brand awareness and credibility. Companies are also expanding their presence through geographic expansion, particularly in emerging markets, while simultaneously strengthening their position in established markets through enhanced retail partnerships and direct-to-consumer channels.
Market Led by Global Beverage Conglomerates
The European protein-based sports drinks market exhibits a moderately consolidated structure, with global beverage conglomerates holding significant market share alongside specialized sports nutrition companies. These major players leverage their extensive distribution networks, established brand equity, and substantial research and development capabilities to maintain their market positions. The presence of numerous regional and local players adds a competitive dynamic to the market, particularly in specific geographic regions where local preferences and distribution channels play crucial roles.
The market has witnessed strategic mergers and acquisitions as larger companies seek to expand their protein supplement drinks portfolios and gain access to innovative formulations and technologies. These consolidation activities are driven by the desire to achieve economies of scale, enhance production capabilities, and expand geographic presence. Companies are also forming strategic alliances with ingredient suppliers and technology providers to ensure product innovation and maintain competitive advantages in the market.
Innovation and Sustainability Drive Future Success
For incumbent companies to maintain and increase their market share, focus needs to be placed on continuous product innovation, particularly in areas of natural ingredients, functional benefits, and sustainable packaging solutions. Establishing strong relationships with retail partners, investing in digital capabilities, and developing direct-to-consumer channels are crucial strategies. Companies must also prioritize supply chain optimization and production efficiency while maintaining strong quality standards and regulatory compliance to protect their market positions.
Contenders in the market can gain ground by focusing on niche market segments, developing unique value propositions, and leveraging digital marketing strategies to build brand awareness. Success factors include building strong distribution partnerships, investing in research and development for innovative formulations, and maintaining agility in responding to changing consumer preferences. The ability to navigate regulatory requirements, particularly regarding ingredient claims and labeling, while maintaining product quality and safety standards, will be crucial for both established players and new entrants in the market. The inclusion of sports nutrition drinks and protein shake offerings can further enhance market appeal and consumer engagement.
Europe Protein Based Sports Drinks Market Leaders
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Farmers Co-operative Dairy Limited
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Nestle S.A.
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PepsiCo, Inc.
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Protein2o Inc.
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The Vita Coco Company Inc.
- *Disclaimer: Major Players sorted in no particular order
Europe Protein Based Sports Drinks Market News
- March 2023: Come Ready Foods LLC launched a light version of "Ready Sports Drink" its advanced and science-based line of performance products are claimed to be designed to optimize hydration replenishment and energy production. Ready Light are available in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade.
- March 2022: PepsiCo's sports drink brand Gatorade launched a new product Gatorade Fit. It is an electrolyte with no added sugar, artificial flavors, sweeteners & colors. The drink contains antioxidants, protein and vitamins A & C. It is available on third-party retailers such as Amazon United Kingdom.
- August 2021: The Vita Coco company continued its expansion beyond coconut water with the launch of a new line of protein-infused waters called PWR LIFT. It is a line of zero-sugar flavored waters with 10 grams of whey protein per 16.9 oz PET bottle. All four flavors Lemon Lime, Orange Mango, Berry Strawberry and Blueberry Pomegranate and contain 50 calories each and no added juice. Along with protein, PWR LIFT also contains electrolytes for hydration and B-vitamins for energy.
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Europe Protein Based Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Packaging Type
- 5.1.1 Metal Can
- 5.1.2 PET Bottles
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5.2 Sub Distribution Channel
- 5.2.1 Convenience Stores
- 5.2.2 Online Retail
- 5.2.3 Specialty Stores
- 5.2.4 Supermarket/Hypermarket
- 5.2.5 Others
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5.3 Country
- 5.3.1 Belgium
- 5.3.2 France
- 5.3.3 Germany
- 5.3.4 Italy
- 5.3.5 Netherlands
- 5.3.6 Russia
- 5.3.7 Spain
- 5.3.8 Turkey
- 5.3.9 United Kingdom
- 5.3.10 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 all in nutrition GmbH
- 6.4.2 Come Ready Foods LLC
- 6.4.3 Farmers Co-operative Dairy Limited
- 6.4.4 Millenium Group
- 6.4.5 Nestle S.A.
- 6.4.6 NuLabs
- 6.4.7 PepsiCo, Inc.
- 6.4.8 Protein2o Inc.
- 6.4.9 QNT sa/nv
- 6.4.10 The Vita Coco Company Inc.
- 6.4.11 Vyomax Nutrition Limited
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
- Figure 5:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET, USD, EUROPE, 2018 - 2030
- Figure 6:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
- Figure 7:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
- Figure 8:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
- Figure 11:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
- Figure 12:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
- Figure 16:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
- Figure 17:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
- Figure 18:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 19:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 21:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 22:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 24:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 25:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 26:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 27:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 28:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 29:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 30:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
- Figure 31:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
- Figure 32:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 33:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 34:
- VOLUME OF SPORT DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
- Figure 35:
- VALUE OF SPORT DRINKS MARKET, USD, BELGIUM, 2018 - 2030
- Figure 36:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
- Figure 37:
- VOLUME OF SPORT DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
- Figure 38:
- VALUE OF SPORT DRINKS MARKET, USD, FRANCE, 2018 - 2030
- Figure 39:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
- Figure 40:
- VOLUME OF SPORT DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
- Figure 41:
- VALUE OF SPORT DRINKS MARKET, USD, GERMANY, 2018 - 2030
- Figure 42:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
- Figure 43:
- VOLUME OF SPORT DRINKS MARKET, LITRES, ITALY, 2018 - 2030
- Figure 44:
- VALUE OF SPORT DRINKS MARKET, USD, ITALY, 2018 - 2030
- Figure 45:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
- Figure 46:
- VOLUME OF SPORT DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
- Figure 47:
- VALUE OF SPORT DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
- Figure 48:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
- Figure 49:
- VOLUME OF SPORT DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
- Figure 50:
- VALUE OF SPORT DRINKS MARKET, USD, RUSSIA, 2018 - 2030
- Figure 51:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
- Figure 52:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
- Figure 53:
- VALUE OF SPORT DRINKS MARKET, USD, SPAIN, 2018 - 2030
- Figure 54:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
- Figure 55:
- VOLUME OF SPORT DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
- Figure 56:
- VALUE OF SPORT DRINKS MARKET, USD, TURKEY, 2018 - 2030
- Figure 57:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
- Figure 58:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
- Figure 59:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
- Figure 60:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
- Figure 61:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
- Figure 62:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
- Figure 63:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
- Figure 64:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
- Figure 65:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
- Figure 66:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE
Europe Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.Packaging Type | Metal Can |
PET Bottles | |
Sub Distribution Channel | Convenience Stores |
Online Retail | |
Specialty Stores | |
Supermarket/Hypermarket | |
Others | |
Country | Belgium |
France | |
Germany | |
Italy | |
Netherlands | |
Russia | |
Spain | |
Turkey | |
United Kingdom | |
Rest of Europe |
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword | Definition |
---|---|
Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms