Market Share of Europe Protein Bar Industry
The European protein bar market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Additionally, the companies are implementing strategies that include the provision of products through e-commerce (own websites and third parties) websites, to facilitate a larger targeted audience. Key players dominating the regional market include Optimum Nutrition, Inc., The Kellogg Company, Mars, Incorporated (Kind LLC), PepsiCo, Inc., and Mondelēz International, Inc. (Clif Bar & Company).
Europe Protein Bar Market Leaders
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Optimum Nutrition, Inc.
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The Kellogg Company
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Mars, Incorporated (Kind LLC)
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PepsiCo, Inc.
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Mondelēz International, Inc. (Clif Bar & Company)
*Disclaimer: Major Players sorted in no particular order
