Europe Programmatic Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Europe Programmatic Advertising Companies and the Market is Segmented by Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-Rate), by Advertising Media (Digital Display and Mobile Display) and by Enterprise Size (SMB's and Large Enterprises).

Europe Programmatic Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Programmatic Advertising Market Size

Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 108.23 Billion
Market Size (2030) USD 153.36 Billion
CAGR (2025 - 2030) 7.22 %
Market Concentration Medium

Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Programmatic Advertising Market with other markets in Technology, Media and Telecom Industry

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Europe Programmatic Advertising Market Analysis

The Europe Programmatic Advertising Market size is estimated at USD 108.23 billion in 2025, and is expected to reach USD 153.36 billion by 2030, at a CAGR of 7.22% during the forecast period (2025-2030).

  • The market for programmatic advertising in Europe is expanding swiftly and will do so in the next years. It is a highly automated form of advertising that makes the best use. one of the advatnages of programmatic advertising is that it lets users buy and sell internet advertising stock by using a machine or a product, which is proplling the market growth.
  • Programmatic Advertisement videos are mainly traded through Programmatic marketplaces. Further, there has been an increase in automated guaranteed buying methods. Additionally, it aids in automating the dynamic cycle of selecting the optimal media component and making the media purchase to advance a goal in the programmatic advertising sector.
  • According to a survey by IAB Europe, better use of data acted as an accelerator for programmatic investments in 2021. The survey states that Agencies and Publishers have increased better use of data for programmatic advertisement as better usage of data by agencies increased from 75% in 2020 to 94% in 2021, and better usage of data by publishers increased from 48% in 2020 to 62% in 2021.
  • Further, with changes to digital privacy practices, contextual targeting practices are increasing in adoption by agencies to increase their market share. A strong audience targeting is a crucial way to optimize programmatic advertising campaigns and efficiently use the media budget.
  • Also, with increasing digitalization, customers are becoming increasingly aware of data collection and privacy. This increasing awareness of the collection and utilization of consumer data is restricting the growth of the Programmatic advertising market.
  • The Covid-19 pandemic had a positive effect on the Programmatic Advertising Market in Europe as businesses and organizations in Europe are swticihng to digital advertising methoda in the wake of global lockdown imposed in the region. Also the adoption of industry standards such as App ads.txt, Sellers.json, Buyers.json, Supply Path Object, Demand Path Object, has increased.

Europe Programmatic Advertising Industry Overview

The Europe Programmatic Advertising Market is moderatively competitive. The market appears to be moderately concentrated, with players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Yieldbird Sp. z o.o., MediaMath, The ADEX, Adform, etc. Some of the recent developments are:

  • April 2022 - Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology announced a partnership which brings innovative streaming ad technology to the Amobee platform. The partnership allows brands to stream their high-quality video assets using SeenThis technology across the programmatic ecosystem of the company.
  • April 2022 - Frankfurt Airport marketing agency Media Frankfurt has partnered with technical partner VIOOH. This partnership enabled the company to launch a new programmatic media solution for airport advertising. This new system will enable digital client campaigns to be controlled more precisely and flexibly across the airport.

Europe Programmatic Advertising Market Leaders

  1. Yieldbird Sp. z o.o.

  2. MediaMath

  3. Adform

  4. Amobee, Inc.

  5. The ADEX

  6. *Disclaimer: Major Players sorted in no particular order
Yieldbird Sp. z o.o., MediaMath, Adform, Amobee, Inc, The ADEX
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Europe Programmatic Advertising Market News

  • October 2021: Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology announced a partnership with smartclip, RTL Group's leading European provider for ad-tech solutions. This partnership enables the companies to form TechAlliance, the European industry's first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.
  • September 2021: Deutsche Post and the data management specialist The Adex have entered into a strategic partnership to link online and offline data in compliance with data protection regulations, thereby enabling the combination of online advertising with classic print mailings as part of programmatic advertising campaigns.

Europe Programmatic Advertising Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness-Porter's Five Force Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Europe Programmatic Advertising Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth of Digital Media Advertisement
    • 5.1.2 Better use of Data for Programmatic Advertising
  • 5.2 Market Challenges
    • 5.2.1 Lack of Skilled personel in Programmatic Advertisement

6. Market Segmentation

  • 6.1 By Trading Platform
    • 6.1.1 Real Time Bidding (RTB)
    • 6.1.2 Private Marketplace Guaranteed
    • 6.1.3 Automated Guaranteed
    • 6.1.4 Unreserved Fixed-rate
  • 6.2 By Advertising Media
    • 6.2.1 Digital Display
    • 6.2.2 Mobile Display
  • 6.3 By Enterprise size
    • 6.3.1 SMB's
    • 6.3.2 Large Enterprises

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Yieldbird Sp. z o.o.
    • 7.1.2 MediaMath
    • 7.1.3 The ADEX
    • 7.1.4 Adform
    • 7.1.5 Amobee, Inc.
    • 7.1.6 IPONWEB Limited.
    • 7.1.7 Eskimi DSP
    • 7.1.8 PubMatic, Inc.
    • 7.1.9 Teads SA.
    • 7.1.10 Digital East GmbH
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Europe Programmatic Advertising Industry Segmentation

Programmatic Advertising is the utilization of software to buy digital advertising. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.

Europe Programmatic Advertisement Market is segmented By Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display) and By Enterprise size (SMB's and Large Enterprises). The scope of the study tracks the imact of covid-19 on the studied market.

By Trading Platform Real Time Bidding (RTB)
Private Marketplace Guaranteed
Automated Guaranteed
Unreserved Fixed-rate
By Advertising Media Digital Display
Mobile Display
By Enterprise size SMB's
Large Enterprises
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Europe Programmatic Advertising Market Research Faqs

How big is the Europe Programmatic Advertising Market?

The Europe Programmatic Advertising Market size is expected to reach USD 108.23 billion in 2025 and grow at a CAGR of 7.22% to reach USD 153.36 billion by 2030.

What is the current Europe Programmatic Advertising Market size?

In 2025, the Europe Programmatic Advertising Market size is expected to reach USD 108.23 billion.

Who are the key players in Europe Programmatic Advertising Market?

Yieldbird Sp. z o.o., MediaMath, Adform, Amobee, Inc. and The ADEX are the major companies operating in the Europe Programmatic Advertising Market.

What years does this Europe Programmatic Advertising Market cover, and what was the market size in 2024?

In 2024, the Europe Programmatic Advertising Market size was estimated at USD 100.42 billion. The report covers the Europe Programmatic Advertising Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Programmatic Advertising Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.