Europe Probiotics Market Size (2024 - 2029)

Europe Probiotics Market Analysis

The Europe Probiotics Market size is estimated at USD 13.78 billion in 2024, and is expected to reach USD 16.36 billion by 2029, growing at a CAGR of 3.49% during the forecast period (2024-2029).

• The market has witnessed a surge in demand for products that provide immune health, which has impacted the probiotic supplements market positively in the region. Owing to such factors, significant product launches cater to the growing demand. Probiotics are well known for their immunity-boosting properties, as they offer robust protection against gastrointestinal pathogens and promote the production of natural antibodies in the body.
• The European Probiotic Association (EPA) is an association of companies involved in producing and registering probiotics for sale, mainly within the European Union. The probiotics market in the region is expected to attain substantial growth in food and beverage supplements, followed by the animal feed segment over the forecast period. Feed probiotics are positioned in the European market with three major label claims: promoting animal health, reducing incidences of foodborne illness, and improving the public perception of the cattle industry.
• Probiotics, especially yogurt, are a key ingredient in the rapidly expanding market for digestive health products, and consumers of all ages in the region use them. Customers believe yogurt is one of the healthiest and most protein-rich on-the-go foods. Lacto-fermented drinks are popular in Germany due to their related immunity and digestive benefits. For instance, as per Yakult Annual Report, the number of bottles of Yakult consumed per day in Germany has increased from 75 in 2019/2020 to 77 in 2020/2021.
• However, the undesirable ingredients used for probiotic preparation are a strong restraint to the probiotic market. For instance, additives like water to increase the yield, or starch to maintain the viscosity of probiotic products like yogurt, are of great threat to consumers' health.

Europe Probiotics Industry Segmentation

Probiotics are live microbes that can be added to a variety of goods, such as foods, medications, and nutritional supplements, with the goal of improving health when ingested or applied topically. 

The European probiotics market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into functional food and beverage, dietary supplement, and animal feed. The food and beverage segment is further bifurcated into dairy products, fermented products, non-alcoholic beverages, dietary supplements, and others. Based on the distribution channel, the market is segmented into supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others. Based on geography, the market is segmented into Germany, the United Kingdom, France, Russia, Italy, Spain, and the Rest of the European countries. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).