Market Trends of Europe Probiotic Drinks Industry
This section covers the major market trends shaping the Europe Probiotic Drinks Market according to our research experts:
Rising Demand For Functional Beverages
The Europe probiotic drinks market has witnessed significant growth, owing to an increase in the number of health-conscious consumers increasingly focusing on intestine health and overall immunity. Furthermore, key players in the market are trying to consolidate their position by introducing high-quality products and establishing partnerships with well. known local nutraceutical brands, which are expected to drive growth during the probiotic drinks market forecast period. Probiotics are necessary for gut health. Probiotic beverages are a delicious way to keep the stomach in good shape.
Dairy-based probiotics are available in a variety of forms. Non-dairy supplements are required for lactose intolerance, vegetarianism, and excessive cholesterol. Probiotics have recently been created from several fruits and vegetables Fruits and vegetables are high in vital nutrients, making them an ideal matrix for making probiotic drinks with maximum health advantages. For instance, Perrigo and Probi signed an extensive pan-European agreement in February 2021 to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the foothold of the company in many European countries in probiotics.
Furthermore, these beverages boost mental health as various studies have shown that gut health is linked to mood and mental health. In addition, the availability of ready-to-drink items for consumption on the go has contributed to the expansion of the market. Increasing consumer awareness of the product's health benefits has led to its increased popularity. Consequently, the rising health consciousness of consumers has increased the market for probiotic drinks. Manufacturers of probiotic beverages have introduced novel products with unique flavors and appealing packaging.
The United Kingdom Held Largest Market Share in the Region
The major aspect influencing market expansion is consumer preference for natural products. The industry in the United Kingdom is expanding as consumers' concerns about preventative healthcare, and the efficacy of probiotic microorganisms on health develops. Demand for probiotics has risen due to a growth in the use of functional foods, which, in addition to providing basic nourishment, can potentially improve health. Obesity, digestive problems, and gastrointestinal infections are major problems most of the population face. The probiotics industry is fueled by consumer demand for health-related products, particularly among the younger population. Functional foods and beverages containing probiotics are recognized for enhancing intestinal health and providing other benefits like increased immunity. For instance, in August 2021, Muller launched its gut health yogurt, Gut Glory, in the United Kingdom. The yogurt comes in different flavors salted caramel, strawberry with fiber, rhubarb peach, and mango with fiber.
As per the data provided by the health insurance company of the United Kingdom in 2021, Bupa, around four in every ten people in the United Kingdom, gets indigestion every year. It can affect people differently, but indigestion symptoms often include pain or a burning feeling just under the ribs or higher up in the chest. This increased the point-of-sale for these supplements via pharmacies and drugstores. Probiotics are gaining popularity in the country, and manufacturers are focusing on developing products to achieve a more extensive consumer base. Owing to the above-said factor, manufacturers are actively foraging into the market landscape. For Instance, in 2021, Gut health startup Bio & Me expanded into chillers with a range of probiotic yogurts. They are billed as containing 700 billion live and active cultures, including LGG and BB12. They also have no added sugar or sweeteners, no emulsifiers or thickeners.
