Europe Printed Packaging Market Size (2024 - 2029)

Europe Printed Packaging Market Analysis

The Europe Printed Packaging Market size is estimated at USD 72.31 billion in 2024, and is expected to reach USD 88.27 billion by 2029, at a CAGR of 4.07% during the forecast period (2024-2029).

• The Europe printed packaging market is evolving through several key trends and consumer demands. The shift toward sustainable packaging is a primary driver, with consumer preferences and regulatory requirements increasing demand for eco-friendly solutions, including recyclable, biodegradable, and plastic-free packaging. This has increased the adoption of paper-based and plant-based materials, particularly in the food and beverage industry, where environmental impact concerns are significant.
• Printing technologies are transforming the market by enabling personalized and customized packaging solutions. This technology allows manufacturers to produce small-batch, cost-effective print runs with variable designs to meet specific consumer requirements and limited-edition products. The e-commerce sector mainly demonstrates this trend, as consumers seek distinctive packaging experiences.
• For instance, in July 2024, Siegwerk introduced CIRKIT CLEARPRIME UV E02, its first UV flexo deinking system for the European market. The system provides a solution for deinking UV-printed pressure-sensitive labels (PSL) and enhances package recyclability. The primer technology, developed for non-food packaging applications, improves the recyclability of labeled plastic packaging. It enables the production of high-quality recyclates suitable for reuse in non-food packaging applications.
• E-commerce growth has reshaped packaging requirements, emphasizing the need for protective yet lightweight solutions to optimize shipping costs while maintaining product integrity. This has increased demand for corrugated cardboard and flexible packaging materials that provide transit protection and cost efficiency. E-commerce companies also invest in premium packaging designs to enhance the unboxing experience for online purchases.
• Innovative packaging technologies emerge in the European market as manufacturers integrate innovative features. QR codes, RFID tags, and augmented reality components provide product information, improve traceability, and create interactive experiences. These technologies enhance consumer engagement while supporting supply chain management and product authentication, particularly in the food and pharmaceutical industries.
• Consumer health consciousness has intensified the demand for safety-compliant packaging that meets regulatory standards. Food and pharmaceutical packaging must ensure product integrity, prevent contamination, and display evident ingredient and expiration information. The market also shows increased adoption of tamper-evident and child-resistant packaging in sectors prioritizing safety and security. These developments reflect the market's adaptation to consumer preferences, technological progress, and regulatory requirements.

Europe Printed Packaging Industry Segmentation

Packaging printing is the process of printing packaging material, such as glass, metal, plastic, labels, paper, and paperboard, using various ink types. It is used in applications such as food and beverage and pharmaceutical.

The Europe printed packaging market is segmented by printing technology (offset lithography, rotogravure, flexography, digital printing, screen printing), by ink type (solvent-based ink, UV-curable ink, aqueous ink), by packaging type (label, plastic, glass, metal, paper and paperboard), by application (cosmetic and homecare, food and beverage, pharmaceutical, other applications), by country (United Kingdom, Germany, France, Spain, Italy, Poland, Netherlands, and Rest of Europe). The report offers market forecasts and size in value (USD) for all the above segments.