Market Trends of Europe Prebiotic Ingredient Industry
This section covers the major market trends shaping the Europe Prebiotic Ingredient Market according to our research experts:
Infant Formula to Foster Market Growth
Prebiotics in infant formula are likely to replace the absence of breast milk, where critical nutritional and physiological demand from infants are expected to be met by products having the composition of both probiotics and prebiotics together. Dominating manufacturers in the region, such as Südzucker Group, are actively engaged in developing top of the line solution for infant formula, where bottle-fed babies are consuming the similar good bacteria, as derived from breastfeeding with the inclusion of both prebiotics and probiotics in the same formula.
Germany Holds a Prominent Share
Manufacturers operating in the German market have noticed that the driver of active health management remains the strongest, where consumers may continue to pay for functional ingredients, like prebiotics, as long as they can continue to clearly associate these ingredients with clear benefits to health. Labeling plays a crucial role in the sales of these products. The growing extent of research trials, in order to demonstrate functionality, strongly supports the trend toward the increasing importance of prebiotic ingredients in new areas, such as cancer prevention, improved mineral absorption, weight management, and satiety.
