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Europe Poultry Meat Market Size

The Europe Poultry Meat Market is experiencing growth, with the market size expected to expand over the forecast period. The off-trade channel, particularly online shopping, is driving significant growth due to increased demand for frozen and processed poultry products. The rise in foodservice outlets and tourism is also contributing to the market's expansion. Chicken, being a preferred and cost-effective protein source, is seeing increased consumption, which is further supported by the production of poultry products like sausages and pates in countries such as Poland. The Netherlands is noted for its rapid growth, attributed to the number of poultry processing plants and supportive government policies.

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Market Size of europe poultry meat Industry

Europe Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 56.15 Billion
svg icon Market Size (2029) USD 58.70 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 0.89 %
svg icon Largest Share by Country Russia
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Poultry Meat Market Analysis

The Europe Poultry Meat Market size is estimated at 56.15 billion USD in 2024, and is expected to reach 58.70 billion USD by 2029, growing at a CAGR of 0.89% during the forecast period (2024-2029).

56.15 Billion

Market Size in 2024 (USD)

58.70 Billion

Market Size in 2029 (USD)

2.91 %

CAGR (2017-2023)

0.89 %

CAGR (2024-2029)

Largest Market by Country

15.26 %

value share, Russia, 2023

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Russia is a major exporter of poultry meat to various countries due to its significant production growth, thus solidifying its position as the region's leading poultry producer.

Largest Market by Form

39.42 %

value share, Frozen, 2023

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The demand for frozen meat has surged due to the quick expansion of retail outlets, supermarkets, proper refrigeration facilities, and better production facilities.

Fastest-growing Market by Country

1.09 %

Projected CAGR, Netherlands, 2024-2029

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The Netherlands has a well-established food industry and efficient logistics. The country exports processed poultry products to other European countries, contributing to the growth.

Fastest-growing Market by Form

1.31 %

Projected CAGR, Processed, 2024-2029

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The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.

Leading Market Player

3.44 %

market share, Cargill Inc., 2022

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Cargill's Poultry division is fully operational, with a wide range of production and processing capabilities, allowing it to efficiently meet the demand for poultry meat.

Increased tourist arrivals propelling the market growth

  • The off-trade channel is projected to be the fastest-growing distribution channel in Europe, registering a CAGR of 0.96% by value during the forecast period. This growth is primarily attributed to the growing demand for frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are readily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods.
  • Poultry meat through on-trade channels registered a CAGR of 2.99% by value from 2017 to 2022 and is anticipated to register a CAGR of 0.81% by value during the forecast period. Poultry meat sales are increasing due to the rise in the number of foodservice outlets and consumers' demand for restaurant food consumption. Services primarily stock frozen and processed poultry meat due to their high quality. Around 426 million nights were spent at tourist accommodation establishments in the European Union in the first quarter of 2023, up by 28% compared with the same period in 2022. About 76 million more hotel nights were spent in the first three months of 2023 compared with one year earlier (+32%). Thus, the increased tourism is fueling the sales of poultry meat in the region.
  • The online channel sub-segment is the fastest-growing off-trade channel in the market. It is projected to register a CAGR of 6.40% by value during the forecast period. This is attributed to the increased internet penetration rate in the region. The number of online shoppers has increased considerably over the last few years. In 2022, around 70-75% of the EU population were involved in online shopping. Around 35% ordered meals from restaurants, fast-food chains, and catering services.
Europe Poultry Meat Market

Rising consumption of poultry meat boosting the market growth

  • In Europe, the overall sales value of poultry meat registered a CAGR of 3.99% by value during 2017-2022. This boost was primarily due to the rising consumption of meat across the region. The region's chicken consumption grew by 5.40% from 2020 to 2022 as the demand through the retail and HRI sectors increased. Over the longer term, consumers' preferences for chicken over other animal proteins grew, which is expected to lead to increased consumption of poultry meat. Generally, it is cheaper to buy chicken meat. Chicken meat is also considered to be healthier, more accessible, and easier to prepare by consumers in Europe.
  • Poultry meat is majorly consumed in the Rest of European countries, like Poland, Portugal, the Czech Republic, and Scotland. From 2017 to 2022, the Rest of European poultry meat market registered a growth of 17.80% by value. Poultry meat production consists mainly of chicken broilers (81%) and turkey broilers (14%), which are in demand in the domestic meat processing industry. In addition, the Polish meat processing industry specializes in producing poultry sausages and pates, contributing to the growth of the poultry meat market.
  • The Netherlands is anticipated to be the fastest-growing market in Europe. It is projected to witness a CAGR of 1.10% in terms of value during the forecast period. This is attributed to the increasing number of poultry processing plants in the country. For instance, there were 58 poultry meat processing plants in the Netherlands as of 2023, an increase of 1.8% from 2022. Moreover, supportive government policies, such as subsidies and investments in research and development, may further boost the poultry industry's growth in the future.

Europe Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.

  • The off-trade channel is projected to be the fastest-growing distribution channel in Europe, registering a CAGR of 0.96% by value during the forecast period. This growth is primarily attributed to the growing demand for frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are readily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods.
  • Poultry meat through on-trade channels registered a CAGR of 2.99% by value from 2017 to 2022 and is anticipated to register a CAGR of 0.81% by value during the forecast period. Poultry meat sales are increasing due to the rise in the number of foodservice outlets and consumers' demand for restaurant food consumption. Services primarily stock frozen and processed poultry meat due to their high quality. Around 426 million nights were spent at tourist accommodation establishments in the European Union in the first quarter of 2023, up by 28% compared with the same period in 2022. About 76 million more hotel nights were spent in the first three months of 2023 compared with one year earlier (+32%). Thus, the increased tourism is fueling the sales of poultry meat in the region.
  • The online channel sub-segment is the fastest-growing off-trade channel in the market. It is projected to register a CAGR of 6.40% by value during the forecast period. This is attributed to the increased internet penetration rate in the region. The number of online shoppers has increased considerably over the last few years. In 2022, around 70-75% of the EU population were involved in online shopping. Around 35% ordered meals from restaurants, fast-food chains, and catering services.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country
France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
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Europe Poultry Meat Market Size Summary

The Europe Poultry Meat Market is experiencing a steady growth trajectory, driven by increasing consumer demand for poultry products, particularly chicken, which is favored for its affordability, health benefits, and ease of preparation. The market is characterized by a diverse range of distribution channels, with the off-trade segment, especially online sales, emerging as the fastest-growing due to heightened internet penetration and a surge in online shopping. The on-trade channel, supported by the expansion of foodservice outlets and rising restaurant consumption, also contributes to market growth. The region's poultry production is predominantly focused on chicken and turkey broilers, with significant contributions from countries like Poland and the Netherlands, which are enhancing their processing capabilities and export potential.

The market landscape is fragmented, with major players like Cargill Inc., Tyson Foods Inc., and others holding a modest share. The European Union remains a key player in the global poultry trade, balancing imports and exports to meet demand and address supply chain challenges. Factors such as rising feed costs, inflation, and geopolitical tensions have influenced poultry prices, impacting both local and international markets. Despite these challenges, the market is poised for growth, supported by government policies, investments in research and development, and the ongoing demand for processed and frozen poultry products. The industry's adaptability to consumer preferences and market dynamics will be crucial in maintaining its growth momentum in the coming years.

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Europe Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

    3. 1.3 Country

      1. 1.3.1 France

      2. 1.3.2 Germany

      3. 1.3.3 Italy

      4. 1.3.4 Netherlands

      5. 1.3.5 Russia

      6. 1.3.6 Spain

      7. 1.3.7 United Kingdom

      8. 1.3.8 Rest of Europe

Europe Poultry Meat Market Size FAQs

The Europe Poultry Meat Market size is expected to reach USD 56.15 billion in 2024 and grow at a CAGR of 0.89% to reach USD 58.70 billion by 2029.

In 2024, the Europe Poultry Meat Market size is expected to reach USD 56.15 billion.

Europe Poultry Meat Market Report Snapshots

Europe Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029