Europe Poultry Feed Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 30.15 Billion |
| Market Size (2029) | USD 36.55 Billion |
| CAGR (2024 - 2029) | 3.90 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Poultry Feed Market Analysis
The Europe Poultry Feed Market size is estimated at USD 30.15 billion in 2024, and is expected to reach USD 36.55 billion by 2029, growing at a CAGR of 3.9% during the forecast period (2024-2029).
- Europe stands as the world's third-largest producer of poultry meat. The European Union (EU) is a key player in the global poultry meat trade. With a strategy focused on enhancing global consumption and delivering the safest, highest-quality poultry products, the European poultry meat market is poised to see a rise in demand for poultry feed in the region.
- According to the United States Department of Agriculture (USDA), in 2024, the European Union is set to witness a 1.6% increase in chicken meat consumption, with a 0.5% rise anticipated in 2025. Data reveals that this surge in chicken consumption is closely tied to demographic growth, hinting at a modest increase in per capita consumption. The arrival of 6 million Ukrainian war refugees in Europe, alongside a steady influx of migrants from the southern hemisphere, is poised to amplify chicken meat consumption in the European Union, subsequently benefiting the poultry feed market in the region.
- According to the USDA, chicken meat remains the preferred animal protein, surpassing the more expensive beef and pork options. Despite rising food inflation and soaring energy costs, chicken meat consumption in the European Union is projected to remain strong. Poland is on track to uphold its status as the EU's top chicken meat producer, accounting for over 22% of the total output. Fueled by domestic and export demands, Poland's chicken meat and poultry feed market is set for expansion owing to falling feed costs and reduced competition from Ukraine.
- The EU poultry feed market is increasingly adopting innovative formulations to address the dietary needs of poultry birds while prioritizing sustainability. A notable instance is the EU's endorsement of insect meal in poultry diets. By incorporating processed insect protein into poultry rations, nutritionists can adopt more sustainable practices, resulting in eggs and poultry meat with a reduced carbon footprint. Also, this inclusion bolsters self-sufficiency in high-protein feed ingredients.
Europe Poultry Feed Market Trends
Rising Poultry Meat Consumption Fuels Broiler Feed Demand
- As a more affordable source of animal protein, broiler meat has shown resilience against the high food inflation and energy costs affecting Europe. Research indicates that EU consumers often turn to chicken meat as a substitute when prices for beef or pork rise. Additionally, the demand for locally sourced chicken is on the rise. Retailers in Austria are actively promoting local and regional suppliers. However, this trend highlights a significant challenge: the surging consumer appetite for locally produced chicken is set to bolster the broiler feed segment.
- As consumer demand for chicken produced through specific methods or feeds continues to rise, preferences for animal welfare, such as cage-free and free-range chickens, and feed types, including GMO-free or organically produced chicken, are increasingly prominent on labels and at points of sale. These shifting consumer preferences are having a substantial impact on the feed market. According to Eurostat, as of 2023, Poland was the leading poultry meat producer in the region, boasting an annual production of 2.7 million metric tons. Other notable producer countries include Spain, France, Germany, and Italy.
- Sales of budget-friendly chicken cuts, like legs and wings, are rising in Europe. Countries like Germany, France, and Poland are witnessing a shift toward chicken consumption, bolstered by perceptions of chicken being healthier, leaner, and easier to prepare. These trends are driving up the demand for broiler feed in the region.
Europe's Poultry Feed Production Sees a Minor Decline
- As reported by the Alltech Feed Survey, Europe experienced a 2.06% dip in broiler feed production in 2023, translating to a decrease of 1.17 million metric tons. Notably, broiler feed constitutes 21.20% of Europe's total feed production. While several markets were bouncing back from the impacts of avian influenza, nations like Denmark, Hungary, and Portugal faced hurdles. These challenges stemmed from a downturn in broiler production, which posed difficulties for local slaughterhouses.
- According to data from the European Feed Manufacturers' Federation (FEFAC), poultry feed production is expected to increase by 1.6% in 2024. This growth comes after a difficult year in 2023 and is being driven by a resurgence in poultry production in several important member states. Countries such as France, Spain, Portugal, and Italy are recovering from the avian influenza setbacks of 2023 and are leading this growth. However, market dynamics may be swayed by factors such as imported poultry meat and a shift from organic to conventional production methods.
- By 2025, competitive pricing and its reputation as a healthier protein option are set to drive an increase in broiler meat consumption. As chicken meat prices increase, the poultry feed segment is positioned to benefit from these positive trends. Additionally, data from the EU Commission predicts per capita egg consumption will hit 15.0 kg by 2030, with production growing at an average annual rate of 0.7%. This projected production surplus is anticipated to satisfy the EU's internal consumption needs and elevate the demand for broiler and layer feed in the region.
Europe Poultry Feed Industry Overview
The EU poultry feed market is fragmented, with the presence of various participants across several regions. The market has few large manufacturing companies and is highly unorganized, with several regional players and small market shares. The leading companies are focused on acquiring feed mills and small manufacturing facilities to expand their businesses in the domestic and international markets. Terrena, Royal Agrifirm Group, Cargill Incorporated, De Hues, and Danish Agro are among the leading players in the market.
Europe Poultry Feed Market Leaders
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Terrena
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Royal Agrifirm Group
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Cargill, Incorporated.
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De Hues
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Danish Agro
*Disclaimer: Major Players sorted in no particular order
Europe Poultry Feed Market News
- September 2024: ForFarmers and Team Agrar agreed to merge their feed operations in Germany. The newly formed joint venture, named ForFarmers and Team Agrar, boasts an extensive feed portfolio catering to diverse species.
- July 2024: The Polish government delayed its ban on feed containing genetically modified organisms (GMOs) to take effect on January 1, 2030. Industry organizations in the feed segment had consistently cautioned that such a ban could disrupt the supply chain, given Poland's reliance on GMO feed alternatives. In response to these concerns, the government opted for a postponement.
- July 2024: UFAC-UK, a manufacturer of nutritional supplements, unveiled Omegapro, a new feed ingredient serving as a fishmeal alternative. Omegapro mirrors the key attributes of fishmeal and is crafted as a sustainable, slow-release product aimed at enhancing health, vitality, growth, and fertility in poultry birds.
- January 2024: ForFarmers finalized its acquisition of Piast Pasze in Poland, integrating the feed operations. This move boosted ForFarmers/Tasomix's production capacity by 410,000 metric tons and bolstered the company's foothold in the broiler segment.
EU Poultry Feed Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Demand for Poultry Products
4.2.2 Increased Awareness of Animal Nutrition
4.2.3 Heightened Focus on Sustainability Initiatives
4.3 Market Restraints
4.3.1 Local Feed Production Faces Significant Challenges
4.3.2 Surging Feed Prices Across Europe
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Animal Type
5.1.1 Layer
5.1.2 Broiler
5.1.3 Turkey
5.1.4 Other Animal Types
5.2 Ingredient
5.2.1 Cereals
5.2.2 Oilseed Meals
5.2.3 Molasses
5.2.4 Fish Oils and Fish Meals
5.2.5 Supplements
5.2.6 Other Ingredients
5.3 Geography
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 Italy
5.3.4 France
5.3.5 Spain
5.3.6 Russia
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Alltech Inc.
6.3.2 BASF SE
6.3.3 Nutreco NV
6.3.4 Cargill Inc.
6.3.5 Terrena
6.3.6 Danish Agro
6.3.7 Royal Agrifirm Group
6.3.8 De Hues
6.3.9 Roquette Freres SA
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Poultry Feed Industry Segmentation
Poultry feed refers to the food given to farm poultry, encompassing chickens, ducks, geese, and other domestic birds. To ensure poultry health, it is essential to provide them with a balanced intake of proteins, carbohydrates, essential vitamins, dietary minerals, and an adequate supply of water through their feed.
The report covers the European poultry feed market. It is segmented by animal type (layer, broiler, turkey, and other animal types), ingredients (cereal, oilseed meal, molasses, fish oil and fish meal, supplements (vitamins, amino acids, antibiotics, enzymes, anti-oxidants, acidifiers, probiotics, and prebiotics, and other supplements), and other ingredients), and geography (United Kingdom, Germany, Italy, France, Spain, Russia, and the Rest of Europe). The market size and forecast are provided in terms of value (USD) and volume (metric tons).
| Animal Type | |
| Layer | |
| Broiler | |
| Turkey | |
| Other Animal Types |
| Ingredient | |
| Cereals | |
| Oilseed Meals | |
| Molasses | |
| Fish Oils and Fish Meals | |
| Supplements | |
| Other Ingredients |
| Geography | |
| United Kingdom | |
| Germany | |
| Italy | |
| France | |
| Spain | |
| Russia | |
| Rest of Europe |
EU Poultry Feed Market Research FAQs
How big is the Europe Poultry Feed Market?
The Europe Poultry Feed Market size is expected to reach USD 30.15 billion in 2024 and grow at a CAGR of 3.9% to reach USD 36.55 billion by 2029.
What is the current Europe Poultry Feed Market size?
In 2024, the Europe Poultry Feed Market size is expected to reach USD 30.15 billion.
Who are the key players in Europe Poultry Feed Market?
Terrena, Royal Agrifirm Group, Cargill, Incorporated., De Hues and Danish Agro are the major companies operating in the Europe Poultry Feed Market.
What years does this Europe Poultry Feed Market cover, and what was the market size in 2023?
In 2023, the Europe Poultry Feed Market size was estimated at USD 28.97 billion. The report covers the Europe Poultry Feed Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Poultry Feed Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
EU Poultry Feed Industry Report
Statistics for the 2024 EU Poultry Feed market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. EU Poultry Feed analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
