Market Trends of Europe Portable Generator Industry
Residential Sector to be a Significant Market Segment
The surge in demand for consistent electrical supply is expected to drive residential application growth. Emergency power backup solutions are needed to facilitate the continuous operation of home appliances during power outages, driving product demand. Increasing awareness among customers about electricity backup solutions coupled with frequent power outages as a means to counter the peak load is expected to enhance the business environment further.
According to Ember, the energy demand from the European Union in 2021 was 2,865.44 TWh, a growth of 4% from 2020. This trend is expected to continue through 2030. As many people are moving from villages to cities, the region is experiencing exponential urbanization. Urban areas contribute to a significant increase in GDP, encouraging investors to expand their businesses and resulting in an increase in electricity demand. Metropolitan cities offer numerous opportunities for employment, business, and leveraging human life. As the urban sector has high growth potential, more people are moving to metropolises. The growth of population density and the expansion of the residential and urban sectors are expected to lead to an increase in market size.
Portable generators can be carried from one site to another, ensuring that all construction sites have the power necessary to run smoothly. Without them, it would be difficult to draw power from a central location to various plants in various regions. Regardless of whether the construction is large or medium, a portable generator should always be available. For instance, as part of the 2022 tranche of REACT-EU, the European Union Commission has granted EUR 382.7 million to support Spain's economic recovery and digital transition. In Catalonia, EUR 130.1 million was used primarily to support the construction and renovation of health and education infrastructure (primary care and hospitals). In Murcia, EUR 32.8 million was invested primarily in health infrastructure, and in Navarra, EUR 13.9 million was invested in renovating the educational infrastructure for 5,500 students.
Therefore, growing urbanization in the region, rising concerns about power instability in the residential sector due to events such as natural calamities, and the need for uninterrupted operations are driving the European portable generator market.
Germany is expected to dominate the Market
- As a result of increasing infrastructure projects, widening power demand-supply gaps, and the expansion of manufacturing facilities across the nation, Germany is expected to lead the portable generator market. Portable generators have become more affordable and effective in the country, and improved living standards have increased the demand for power backup systems.
- In 2021, Germany is the largest electricity consumer in Europe, the total electricity consumption per capita is 6,030 kWh, and the total energy consumption increased by 1.2% per year between 2016 and 2019 and declined by around 10% in 2020; the consumption increased by around 2.5% in 2021.
- The German Federal Ministry of Economics estimates that gross electricity consumption in Germany is expected to increase by 11% from 595 TWh in 2018 to 658 TWh in 2020. The transportation sector, electric heat pumps in buildings, and heating networks are the main drivers of the growth in electricity consumption.
- Considering the construction projects in the country there is expected to be huge demand for portable generators. For instance, in January 2022, Patrizia SE has acquired a residential turnkey development opportunity in Hamburg, Germany, from residential developer Instone Real Estate. Urban is scheduled for completion in autumn 2024. Students and young professionals are targeted by the Isle Campus, which will provide 10,100 square meters of rental space in 469 fully furnished, high quality micro apartments with an average size of 23 square meters.
- Therefore, based on the above-mentioned factors, Germany is expected to dominate the portable generator market during the forecast period.
