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Europe Pet Treats Market Size

The Europe Pet Treats Market is experiencing significant growth, driven by a shift towards premium and natural products as pet owners increasingly prioritize high-quality ingredients free from artificial additives. This trend is fueled by heightened awareness of pet nutrition's role in animal well-being. Dogs hold the largest market share, followed by cats, with smaller pets like birds and rodents having a lesser impact due to their lower food requirements. France leads the market, supported by a large pet population and rising disposable incomes, while Germany and the United Kingdom follow closely. Poland is noted for its rapid growth, reflecting changing consumer preferences and increased pet nutrition awareness. Overall, the market's expansion is supported by a growing pet population, higher disposable incomes, and increased pet adoption across Europe.

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Market Size of europe pet treats Industry

Europe Pet Treats Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 8.31 Billion
svg icon Market Size (2029) USD 12.43 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 8.39 %
svg icon Largest Share by Country France
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Pet Treats Market Analysis

The Europe Pet Treats Market size is estimated at USD 8.31 billion in 2024, and is expected to reach USD 12.43 billion by 2029, growing at a CAGR of 8.39% during the forecast period (2024-2029).

8.31 Billion

Market Size in 2024 (USD)

12.43 Billion

Market Size in 2029 (USD)

6.23 %

CAGR (2017-2023)

8.39 %

CAGR (2024-2029)

Largest Market by Sub Product

24 %

value share, Crunchy Treats, 2022

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The consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life and health benefits like promoting dental hygiene.

Largest Market by Country

16.35 %

value share, France, 2022

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France's high pet-owning population and consumer spending on functional and naturally made treats such as dental and freeze-dried treats have contributed to the market growth.

Fastest-growing Market by Sub Product

9.61 %

Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029

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The increasing demand for natural and minimal processed treats that are free from preservatives, as many owners are spending more on these treats, is likely to bolster the market growth.

Fastest-growing Market by Country

17.26 %

Projected CAGR, Poland, 2023-2029

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The rising pet ownership rates and the increasing demand for healthy treats that support the pet's health are the major factors influencing the market growth in Poland.

Leading Market Player

14.72 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, as the company has primarily focused on extensive product launches under Pedigree, Sheba, and Greenies brands in the region.

Dogs held the major share of the market due to a shift in demand toward more premium dog treats and their higher population

  • The pet treats market in Europe has experienced a significant shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients that are free from artificial additives. This trend is driven by the growing awareness about the significance of nutrition in the well-being of pets.
  • Among animals, the dogs segment held the highest share of the pet treats market in the region, accounting for 47.2% in 2022. This higher share can primarily be attributed to the large population of dogs compared to other pets and a shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to register a CAGR of 8.0% during the forecast period.
  • Cats held the second-largest market share, accounting for 34.9% in 2022, due to their popularity as pets, low maintenance requirements, and increased use of commercial treats for cats across the region in training, rewarding, and maintaining their dental health.
  • Despite other pets, such as birds, fish, and rodents, accounting for 33.8% of the pet population in the region, they held a share of 17.9% in 2022. This lower share can be attributed to their smaller size, resulting in lower food requirements compared to larger pets. There is a growing interest in these animals as pets as they have relatively low maintenance compared to dogs and cats.
  • The increasing awareness among pet owners and the growing population of pets in the region are anticipated to drive the growth of the pet treats market during the forecast period.
Europe Pet Treats Market

France and Germany are the major treat markets due to increasing disposable incomes, pet humanization, and preferences to strengthen the bond with pets

  • In 2022, Europe emerged as one of the largest markets in the global pet treats market, with a market value of USD 7.57 billion. Pet treats are a significant segment in the European pet food market, playing a vital role in developing a strong bond with pets and pet owners. As a result, pet treats accounted for about 15.9% of the European pet food market.
  • France dominated the European pet treats market, with a market value of USD 1.23 billion in 2022. This can be attributed to several factors, including the large population of pets in the country, which was estimated to be over 38.4 million in 2022. Additionally, the country's increasing disposable income, the prevailing trend of pet humanization, and evolving consumer preferences to strengthen the bond with their pets have contributed to the strong market presence.
  • Germany and the United Kingdom are the second and third largest countries in the European pet treats market, representing market values of USD 1.10 billion and USD 886.0 million, respectively, in 2022. This is due to the strong pet ownership culture, along with the emphasis on pet well-being and health, which has fueled the demand for premium and specialized pet treats. The combination of these factors has contributed to France and Germany's prominent positions in the European pet treats market.
  • Poland has emerged as the fastest-growing country in the European pet treats market, with an estimated CAGR of 17.2% during the forecast period. The evolving consumer preferences, growing pet population, and increased awareness of pet nutrition have directly translated into higher demand for pet treats.
  • The growing pet population, increased disposable incomes, and pet adoption in Europe are estimated to fuel the growth of the market during the forecast period.

Europe Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.

  • The pet treats market in Europe has experienced a significant shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients that are free from artificial additives. This trend is driven by the growing awareness about the significance of nutrition in the well-being of pets.
  • Among animals, the dogs segment held the highest share of the pet treats market in the region, accounting for 47.2% in 2022. This higher share can primarily be attributed to the large population of dogs compared to other pets and a shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to register a CAGR of 8.0% during the forecast period.
  • Cats held the second-largest market share, accounting for 34.9% in 2022, due to their popularity as pets, low maintenance requirements, and increased use of commercial treats for cats across the region in training, rewarding, and maintaining their dental health.
  • Despite other pets, such as birds, fish, and rodents, accounting for 33.8% of the pet population in the region, they held a share of 17.9% in 2022. This lower share can be attributed to their smaller size, resulting in lower food requirements compared to larger pets. There is a growing interest in these animals as pets as they have relatively low maintenance compared to dogs and cats.
  • The increasing awareness among pet owners and the growing population of pets in the region are anticipated to drive the growth of the pet treats market during the forecast period.
Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
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Europe Pet Treats Market Size Summary

The European pet treats market is experiencing a notable transformation, with a growing emphasis on premium and natural products. Pet owners are increasingly prioritizing high-quality ingredients devoid of artificial additives, driven by heightened awareness of pet nutrition's role in overall well-being. Dogs dominate the market share, largely due to their substantial population and the rising demand for premium dog treats. Cats follow closely, benefiting from their popularity, low maintenance needs, and the use of commercial treats for various purposes. Despite smaller pets like birds and fish being less represented in the market, their appeal is growing due to lower maintenance requirements. The market's expansion is fueled by the increasing pet population, rising disposable incomes, and a trend towards pet humanization across Europe.

Europe stands as a significant player in the global pet treats market, with countries like France, Germany, and the United Kingdom leading in market value. France's dominance is attributed to its large pet population and evolving consumer preferences. The market is characterized by a fragmented landscape, with major companies like ADM, Affinity Petcare SA, Colgate-Palmolive Company, Mars Incorporated, and Nestle (Purina) holding substantial shares. The COVID-19 pandemic accelerated the shift towards online sales, with platforms like Amazon gaining prominence. The market's growth is further supported by the increasing expenditure on premium pet food and the rising popularity of brands that cater to the growing trend of pet humanization.

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Europe Pet Treats Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Crunchy Treats

      2. 1.1.2 Dental Treats

      3. 1.1.3 Freeze-dried and Jerky Treats

      4. 1.1.4 Soft & Chewy Treats

      5. 1.1.5 Other Treats

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 France

      2. 1.4.2 Germany

      3. 1.4.3 Italy

      4. 1.4.4 Netherlands

      5. 1.4.5 Poland

      6. 1.4.6 Russia

      7. 1.4.7 Spain

      8. 1.4.8 United Kingdom

      9. 1.4.9 Rest of Europe

Europe Pet Treats Market Size FAQs

The Europe Pet Treats Market size is expected to reach USD 8.31 billion in 2024 and grow at a CAGR of 8.39% to reach USD 12.43 billion by 2029.

In 2024, the Europe Pet Treats Market size is expected to reach USD 8.31 billion.

Europe Pet Treats Market Report Snapshots

Europe Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029