Europe Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Pet Treats Market is segmented by Sub Product (Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Europe Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Pet Treats Market Size

Europe Pet Treats Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 8.94 Billion
Market Size (2030) USD 13.3 Billion
CAGR (2025 - 2030) 8.26 %
Market Concentration Low

Major Players

Europe Pet Treats Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Pet Treats Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

Europe Pet Treats Market Analysis

The Europe Pet Treats Market size is estimated at 8.94 billion USD in 2025, and is expected to reach 13.3 billion USD by 2030, growing at a CAGR of 8.26% during the forecast period (2025-2030).

The European pet treats industry has undergone a significant transformation, driven by changing consumer preferences and evolving pet care trends. Pet treats have become an integral component of the pet food industry, accounting for 15.9% of the European pet food market in 2022, highlighting their growing importance in pet nutrition and care. The market is witnessing a notable shift toward premium and natural products, with pet owners increasingly seeking pet snacks made with high-quality ingredients free from artificial additives. This premiumization trend reflects the broader consumer movement toward clean-label products and natural ingredients across the pet care industry.


Product innovation and development have become key focus areas for manufacturers in response to evolving consumer demands. In 2023, several major companies launched innovative products, including Mars Incorporated's introduction of Crave Meaty Rolls, a high-protein dog treat with safe texture endorsement from the European Veterinary Dental Society. Similarly, Vafo Praha expanded its product portfolio with the launch of Brit RAW Freeze-dried treats and Brit Dental Stick, demonstrating the industry's commitment to developing functional and specialized treat options. These innovations reflect the growing demand for animal treats that serve multiple purposes, from dental health to training rewards.


The market dynamics are significantly influenced by the changing pet ownership landscape across Europe. With approximately 90 million EU households having pets, the market has witnessed increased demand for diverse treat options catering to different pet types and sizes. The pet population distribution shows interesting patterns, with other pets such as birds, fish, and rodents accounting for 33.8% of the total pet population in 2022, though their treat consumption remains proportionally lower due to their smaller size and different dietary needs. This diverse pet ownership pattern has led manufacturers to develop specialized pet treats for different pet categories.


The industry has experienced a notable shift in distribution channels and retail strategies, with online platforms gaining significant traction. Manufacturers and retailers are increasingly adopting omnichannel approaches to meet consumer preferences for convenient shopping experiences. The market has also witnessed a growing emphasis on sustainable packaging and environmentally conscious production methods, reflecting broader consumer concerns about environmental impact. This has led to innovations in packaging design and materials, with companies exploring recyclable and eco-friendly packaging solutions for pet treats.

Segment Analysis: Sub Product

Crunchy Treats Segment in European Pet Treats Market

The crunchy treats segment maintains its dominant position in the European pet treats market, holding approximately 24% market share in 2024. This significant market presence can be attributed to the segment's widespread appeal among pet owners, particularly for dog training and reward purposes. The segment's success is driven by the treats' satisfying texture and diverse range of flavors, making them highly enjoyable and rewarding snacks for pets. Additionally, crunchy treats serve multiple purposes, including promoting dental hygiene and providing overall satisfaction for pets, contributing to their sustained market leadership. The segment's strong performance is further supported by the increasing focus on pet health and wellness, with many manufacturers incorporating natural and functional ingredients into their crunchy treat formulations.

Market Analysis of Europe Pet Treats Market: Chart for Sub Product

Freeze-dried and Jerky Treats Segment in European Pet Treats Market

The freeze-dried pet snacks market and pet snacks jerky market are experiencing remarkable growth in the European pet treats market, with a projected growth rate of approximately 10% during 2024-2029. This accelerated growth is primarily driven by increasing consumer preference for minimally processed pet treats with high meat content. The segment's success is attributed to several key factors, including the treats' extended shelf life of up to four months, superior nutritional value compared to air-dried alternatives, and the absence of heat in the drying process, which helps preserve natural nutrients. Pet owners' growing awareness of ingredient quality and the rising demand for premium, protein-rich treats are further propelling this segment's expansion. The trend toward natural and limited-ingredient products, particularly in the premium and super-premium market segments, continues to fuel the segment's robust growth trajectory.

Remaining Segments in Sub Product Segmentation

The European pet snacks market features several other significant segments, including dental treats, soft & chewy treats, and other specialized treats, each serving distinct consumer needs. Dental treats play a crucial role in maintaining pet oral health, offering mechanical cleaning action and helping control plaque and tartar buildup. Soft & chewy treats have gained popularity due to their palatability and ease of consumption, particularly among older pets or those with dental sensitivities. The other treats category, encompassing specialized products like lickables, cakes, and catnips, caters to specific pet preferences and nutritional requirements. These segments collectively contribute to the market's diversity, offering pet owners a comprehensive range of options to meet their pets' various needs and preferences.

Segment Analysis: Pets

Dogs Segment in Europe Pet Treats Market

The dogs segment dominates the European pet treats market, accounting for approximately 47% of the total market value in 2024. This significant market share can be attributed to dogs' higher dietary needs and consumption rates compared to other pets, despite having a lower population than cats in the region. The segment is also experiencing the fastest growth trajectory, projected to grow at around 8% during 2024-2029. This growth is primarily driven by the increasing usage of treats for training purposes, dental health maintenance, and as rewards for good behavior. The segment's dominance is particularly notable in countries like France and Germany, where dog owners show a strong preference for premium and specialized treats. Additionally, the rising trend of pet humanization has led to increased spending on high-quality dog treats, with owners particularly favoring crunchy treats and dental treats for their various health benefits and training applications.

Cats Segment in Europe Pet Treats Market

The cats segment represents a substantial portion of the European pet snacks market, with treats being widely used for different purposes including training, bonding, dental health, alleviating boredom, and providing additional nutrition with enhanced palatability. The segment's growth is driven by the increasing cat population and the growing trend of pet humanization. Cats' unique dietary preferences as obligate carnivores have particularly influenced the market, leading to a high demand for freeze-dried and jerky treats. The segment has also seen significant innovation in treat varieties, with manufacturers developing products specifically tailored to cats' preferences and nutritional needs, including dental treats, crunchy treats, and soft & chewy variants that enhance palatability and provide various health benefits.

Remaining Segments in Europe Pet Treats Market

The other pets segment, which includes ornamental birds, fish, rodents, and reptiles, plays a significant role in the European pet treats market. Despite these pets accounting for a substantial portion of the overall pet population, their contribution to the treats market is relatively smaller due to their lower food requirements compared to cats and dogs. The segment is characterized by specialized treats designed for specific pet types, with soft & chewy treats being particularly popular among small animals like birds and hamsters. Manufacturers are increasingly focusing on developing specialized nutrition solutions for these pets, considering their unique dietary requirements and preferences. The segment also benefits from the growing trend of people adopting non-traditional pets, particularly in urban areas where space constraints may limit larger pet ownership.

Segment Analysis: Distribution Channel

Supermarkets/Hypermarkets Segment in European Pet Treats Market

Supermarkets and hypermarkets continue to dominate the European pet treats market, commanding approximately 44% of the total market value in 2024. This channel's prominence can be attributed to several key factors, including the convenience of one-stop shopping for pet owners who can purchase treats alongside their regular grocery items. These retail giants offer a diverse range of pet treat products, catering to various consumer preferences from economical options to premium brands. Major supermarket chains like Tesco, Carrefour, Auchan, Sainsbury's, Lidl, and Aldi have established strong distribution networks across Europe, making pet treats easily accessible to consumers. The channel's success is further enhanced by their ability to provide competitive pricing, regular promotional offers, and discounts, which particularly appeal to price-conscious consumers in the low and medium-income segments.

Specialty Stores Segment in European Pet Treats Market

Specialty stores are experiencing robust growth in the European pet treats market, with projections indicating an impressive growth rate of approximately 9% during the forecast period 2024-2029. These stores have carved out a unique position in the market by offering exclusive pet products and providing specialized expertise through in-house veterinarians or pet care specialists. The growth is driven by their ability to offer customized pet treats formulated for specific health conditions, along with expert advice on product selection. Specialty stores are particularly attractive to pet owners seeking premium and specialized products, as they typically maintain a wider selection of high-end treats and brands compared to traditional retail channels. The personalized shopping experience, combined with knowledgeable staff and comprehensive product information, has made these stores increasingly popular among discerning pet owners who prioritize quality and specialized nutrition for their pets.

Remaining Segments in Distribution Channel

The European pet treats market is further served by online channels, convenience stores, and other distribution channels, each playing a distinct role in meeting consumer needs. Online channels have gained significant traction by offering convenience, competitive pricing, and a wide product selection with home delivery options. Convenience stores, while having a smaller market share, serve an important role in providing easy access to pet treats for immediate needs. Other distribution channels, including veterinary clinics, feed and farm supply stores, and pet shelters, contribute to the market by serving specific customer segments with specialized needs. These channels collectively enhance the accessibility and availability of pet treats across different consumer segments and geographical locations throughout Europe.

Europe Pet Treats Market Geography Segment Analysis

Pet Treats Market in France

France maintains its dominant position in the European pet treats market, commanding approximately 16% of the total market value in 2024. The country's leadership in the pet treats segment is driven by its large pet population, particularly with over 38.4 million pets recorded recently. French pet owners demonstrate a strong inclination toward premium and natural pet treats, reflecting the country's sophisticated consumer preferences and high standards for pet nutrition. The market is characterized by a diverse range of products, with crunchy treats emerging as the most popular category, followed by freeze-dried and jerky treats. French consumers show particular interest in treats that serve multiple purposes, such as dental hygiene, training rewards, and nutritional supplements. The country's robust distribution network, comprising supermarkets, specialty stores, and an increasing number of online retailers, ensures widespread product availability and accessibility for pet owners across urban and rural areas.

Pet Treats Market in Poland

Poland has emerged as the most dynamic market in the European pet treats market, projected to achieve an impressive growth rate of approximately 16% during 2024-2029. The country's remarkable growth trajectory is fueled by rapidly evolving consumer preferences and increasing awareness about pet nutrition and wellness. Polish pet owners are increasingly embracing premium pet treats, particularly those with functional benefits such as dental care and digestive health support. The market is witnessing a significant shift toward natural and organic ingredients, with local manufacturers adapting their product portfolios to meet these evolving preferences. Crunchy treats and dental treats have established themselves as leading segments in the Polish market, while freeze-dried treats are gaining substantial traction among health-conscious pet owners. The country's expanding retail infrastructure, including both traditional and modern trade channels, plays a crucial role in making diverse treat options accessible to pet owners across different regions.

Pet Treats Market in Germany

Germany's pet treats market exemplifies the country's strong pet care culture and commitment to pet wellness. The market is characterized by sophisticated consumer preferences, with German pet owners showing particular interest in functional treats that offer specific health benefits. Cats hold the major market share in Germany, accounting for a significant portion of treat consumption despite dogs typically being associated with higher treat usage in other markets. The country's market is distinguished by its strong focus on product innovation, particularly in natural and organic treats. German consumers demonstrate a clear preference for premium products, especially those with transparent ingredient sourcing and minimal processing. The market benefits from a well-developed distribution network, with specialty pet stores and supermarkets playing crucial roles in product accessibility. German pet owners' increasing focus on pet dental health has driven strong demand for dental treats, while the growing trend of pet humanization continues to influence product development and marketing strategies.

Pet Treats Market in United Kingdom

The United Kingdom's pet treats market reflects the nation's deep-rooted pet culture and evolving consumer preferences. British pet owners demonstrate a strong inclination toward premium and functional treats, particularly those addressing specific health concerns such as dental care and joint health. The market is characterized by a high degree of product innovation, with manufacturers continuously introducing new flavors and formulations to meet sophisticated consumer demands. Supermarkets and specialty stores dominate the distribution landscape, while online channels are gaining significant traction, especially among urban pet owners. The UK market shows a distinct preference for treats that serve multiple purposes, combining palatability with functional benefits. The trend toward natural and organic ingredients continues to shape product development, with British consumers showing increasing interest in treats made with locally sourced ingredients. The market also benefits from strong veterinary influence, with professionals playing a key role in shaping treat choices for health-conscious pet owners.

Pet Treats Market in Other Countries

The pet treats market in other European countries, including Italy, Spain, the Netherlands, and Russia, demonstrates diverse growth patterns and consumer preferences. These markets are characterized by varying levels of pet ownership and distinct consumer behaviors influenced by local cultural factors and economic conditions. Italy shows a strong preference for premium treats with natural ingredients, while Spanish consumers prioritize functional benefits in their treat selections. The Netherlands demonstrates advanced pet care practices with a focus on innovative treat formulations, and Russia shows growing interest in premium treat segments. These markets are witnessing increasing adoption of modern retail formats and e-commerce platforms for pet treat distribution. The trend toward pet humanization is evident across these countries, driving demand for higher quality treats with specific functional benefits. Local manufacturers in these regions are increasingly focusing on product innovation and quality improvements to meet evolving consumer expectations and compete effectively in the European market.

Europe Pet Treats Industry Overview

Top Companies in Europe Pet Treats Market

The European pet treats market is characterized by companies focusing heavily on product innovation and development to meet evolving consumer preferences for natural and functional treats. Major players are expanding their manufacturing capabilities through facility expansions and strategic acquisitions to increase production capacity and market reach. Companies are forming partnerships with research institutes to develop innovative products and with distributors to strengthen their distribution networks. The emphasis on operational agility is evident through investments in e-commerce platforms and digital transformation initiatives to enhance direct-to-consumer sales channels. Market leaders are also prioritizing sustainability initiatives, including sustainable packaging solutions and environmentally conscious manufacturing practices, while simultaneously expanding their product portfolios through both organic growth and strategic acquisitions.

Mix of Global Giants and Regional Specialists

The European pet food and treats market exhibits a fragmented competitive landscape with a mix of global multinational corporations and regional specialists. Global conglomerates leverage their extensive research capabilities, established distribution networks, and strong brand recognition to maintain their market positions, while regional players capitalize on their local market knowledge and ability to cater to specific regional preferences. The market is characterized by continuous consolidation activities, with larger companies acquiring smaller, innovative players to expand their product portfolios and geographical presence.


The competitive dynamics are shaped by the presence of both pet food specialists and diversified consumer goods companies, creating a multi-layered competitive environment. Regional players maintain strong positions in specific markets through specialized product offerings and a deep understanding of local consumer preferences. The market witnesses regular merger and acquisition activities, particularly targeting companies with strong innovation capabilities or established regional presence, as larger players seek to strengthen their market positions and expand their geographical footprint.

Innovation and Distribution Drive Market Success

Success in the European pet treats market increasingly depends on companies' ability to innovate and develop products that align with the growing trend of pet humanization and health consciousness. Companies need to focus on developing premium, natural, and functional treats while maintaining strong relationships with veterinary professionals and pet specialty retailers. Building robust omnichannel distribution networks, including both traditional retail channels and e-commerce platforms, is crucial for market success. Manufacturers must also invest in sustainable packaging solutions and transparent supply chains to meet growing consumer demands for environmentally responsible products.


Market contenders can gain ground by focusing on niche segments and developing specialized products for specific pet needs or preferences. Success factors include establishing strong relationships with local distributors, investing in digital marketing capabilities, and developing innovative products that address specific regional preferences. Companies must also navigate potential regulatory changes regarding pet food ingredients and labeling requirements while maintaining compliance with existing regulations. The ability to adapt to changing consumer preferences, maintain product quality, and build strong brand recognition through effective marketing strategies will be crucial for long-term success in this competitive market.

Europe Pet Treats Market Leaders

  1. ADM

  2. Affinity Petcare SA

  3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  4. Mars Incorporated

  5. Nestle (Purina)

  6. *Disclaimer: Major Players sorted in no particular order
Europe Pet Treats Market Concentration
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Europe Pet Treats Market News

  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Europe Pet Treats Market
Europe Pet Treats Market
Europe Pet Treats Market
Europe Pet Treats Market

Europe Pet Treats Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Crunchy Treats
    • 5.1.2 Dental Treats
    • 5.1.3 Freeze-dried and Jerky Treats
    • 5.1.4 Soft & Chewy Treats
    • 5.1.5 Other Treats
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 Country
    • 5.4.1 France
    • 5.4.2 Germany
    • 5.4.3 Italy
    • 5.4.4 Netherlands
    • 5.4.5 Poland
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 United Kingdom
    • 5.4.9 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Affinity Petcare SA
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.5 General Mills Inc.
    • 6.4.6 Heristo aktiengesellschaft
    • 6.4.7 Mars Incorporated
    • 6.4.8 Nestle (Purina)
    • 6.4.9 Vafo Praha, s.r.o.
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF CRUNCHY TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF DENTAL TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF OTHER TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF OTHER TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF PET TREATS BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF PET TREATS BY PET TYPE, USD, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VOLUME SHARE OF PET TREATS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 31:  
  2. VALUE SHARE OF PET TREATS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 32:  
  2. VOLUME OF PET CAT TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VALUE OF PET CAT TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 35:  
  2. VOLUME OF PET DOG TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET DOG TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF OTHER PETS TREATS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF OTHER PETS TREATS, USD, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 45:  
  2. VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 48:  
  2. VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET TREATS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET TREATS BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VOLUME SHARE OF PET TREATS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 63:  
  2. VALUE SHARE OF PET TREATS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 64:  
  2. VOLUME OF PET TREATS, METRIC TON, FRANCE, 2017 - 2029
  1. Figure 65:  
  2. VALUE OF PET TREATS, USD, FRANCE, 2017 - 2029
  1. Figure 66:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
  1. Figure 67:  
  2. VOLUME OF PET TREATS, METRIC TON, GERMANY, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET TREATS, USD, GERMANY, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
  1. Figure 70:  
  2. VOLUME OF PET TREATS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF PET TREATS, USD, ITALY, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
  1. Figure 73:  
  2. VOLUME OF PET TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF PET TREATS, USD, NETHERLANDS, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
  1. Figure 76:  
  2. VOLUME OF PET TREATS, METRIC TON, POLAND, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF PET TREATS, USD, POLAND, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
  1. Figure 79:  
  2. VOLUME OF PET TREATS, METRIC TON, RUSSIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE OF PET TREATS, USD, RUSSIA, 2017 - 2029
  1. Figure 81:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
  1. Figure 82:  
  2. VOLUME OF PET TREATS, METRIC TON, SPAIN, 2017 - 2029
  1. Figure 83:  
  2. VALUE OF PET TREATS, USD, SPAIN, 2017 - 2029
  1. Figure 84:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
  1. Figure 85:  
  2. VOLUME OF PET TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 86:  
  2. VALUE OF PET TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 87:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 88:  
  2. VOLUME OF PET TREATS, METRIC TON, REST OF EUROPE, 2017 - 2029
  1. Figure 89:  
  2. VALUE OF PET TREATS, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 90:  
  2. VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
  1. Figure 91:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
  1. Figure 92:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
  1. Figure 93:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE

Europe Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Europe Pet Treats Market Research FAQs

How big is the Europe Pet Treats Market?

The Europe Pet Treats Market size is expected to reach USD 8.94 billion in 2025 and grow at a CAGR of 8.26% to reach USD 13.30 billion by 2030.

What is the current Europe Pet Treats Market size?

In 2025, the Europe Pet Treats Market size is expected to reach USD 8.94 billion.

Who are the key players in Europe Pet Treats Market?

ADM, Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated and Nestle (Purina) are the major companies operating in the Europe Pet Treats Market.

Which segment has the biggest share in the Europe Pet Treats Market?

In the Europe Pet Treats Market, the Dogs segment accounts for the largest share by pets.

Which country has the biggest share in the Europe Pet Treats Market?

In 2025, France accounts for the largest share by country in the Europe Pet Treats Market.

What years does this Europe Pet Treats Market cover, and what was the market size in 2025?

In 2025, the Europe Pet Treats Market size was estimated at 8.94 billion. The report covers the Europe Pet Treats Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Pet Treats Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Pet Treats Market Research

Mordor Intelligence offers comprehensive expertise in the pet treats market, providing an in-depth analysis of the rapidly evolving animal treats industry across Europe. Our extensive research covers the full range of pet snacks and treats, including freeze dried pet snacks and jerky varieties. The report delivers detailed insights into market dynamics, with a focus on cats per capita by country demographics and consumption patterns across the region.

Stakeholders gain valuable insights through our detailed analysis of the pet food and treats market. We provide comprehensive coverage of the Czech pet food market by sales channel and the Slovakia pet food market by sales channel. The report, available as an easy-to-download PDF, offers actionable intelligence on consumer preferences, pricing trends, and distribution networks for pet treats. Our analysis helps businesses understand regional variations in demand for various pet snacks jerky products, enabling informed decision-making for market entry and expansion strategies.