Europe Pet Insurance Market Size (2024 - 2029)

The Europe Pet Insurance Market is experiencing growth driven by the increasing adoption of pets as companions, which has led to a shift in perception of pets as family members. This trend, coupled with rising veterinary costs and heightened awareness of insurance options, is expanding the market's scope. The market's expansion is further supported by innovative insurance offerings and strategic partnerships between providers and veterinarians. Although the COVID-19 pandemic negatively impacted the market due to restrictions affecting veterinary services, companies are adapting by modifying policies and enhancing awareness of reimbursement options to better serve pet owners.

Market Size of Europe Pet Insurance Industry

Europe Pet Insurance Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.39 Billion
Market Size (2029) USD 5.30 Billion
CAGR (2024 - 2029) 9.36 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

Europe Pet Insurance Market Analysis

The Europe Pet Insurance Market size in terms of premium value is expected to grow from USD 3.39 billion in 2024 to USD 5.30 billion by 2029, at a CAGR of 9.36% during the forecast period (2024-2029).

Pet insurance scheme covers veterinary expenses incurred for the treatment of a pet who has endured an injury or is sick. Pet insurance is usually opted by owners to minimize the burden of the cost of availing veterinary services. The policies are offered by various European public and private providers for different animals such as dogs and cats, horses, and others. The Pet Insurance company offers customized policies following tech people's preferences. They focus on the packages as per pet lifetime and per incident. The owner needs to submit a claim to the company regarding treatment activities the pet has received, and then the tech company will reimburse according to the policy.

An increasing number of pet animals being adopted widely for companionship across the European region has increased significantly in the past decade. Pets are largely adopted by people for companionship and there has been a shift in trend from pet owners to pet parents which indicates that pets are considered a part of the family these days.

Surging adoption of pets, soaring veterinary cost, availability of numerous insurance policy options for pets, and rising awareness about the same are expanding Europe pet insurance industry size. Moreover, innovative pet insurance offerings by companies coupled with introduction of beneficial rules and regulations through partnerships between insurance providers and veterinarians are also enhancing the market growth.

The Europe Pet Insurance Market was negatively impacted by COVID-19 . The coronavirus pandemic impacted the proper functioning of various industries in various regions. It affected Europe Pet Insurance Market very badly. Many veterinary hospitals and clinics remained close due to lockdown and restriction on movement. Insurance companies are trying to innovate and modify the policy coverages and policies depending upon the incidences of health conditions. Companies were focussing on providing solutions to the pet owners and spreading awareness regarding the cost reimbursement available in the market. Also, Various companies were taking steps to ensure that pet gets extraordinary care during the COVID-19 outbreak. Also, the companies are innovating multiple solution for their pet owners to enhance their policy process.

Europe Pet Insurance Industry Segmentation

Pet insurance is an insurance policy bought by a pet owner which helps to lessen the overall costs of expensive veterinary bills. This coverage is similar to health insurance policies for humans. Pet insurance will cover, either entirely or in part, the often expensive veterinary procedures. The European pet insurance market is one of the most widely demanded in the world, as people are keen to adopt pets. A complete background analysis of the Europe Pet Insurance Market, which includes an assessment of the economy, a market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles, is covered in the report. The Europe Pet Insurance Market is segmented by Insurance (Accident and Illness, Accident Only), By Policy (Lifetime Coverage, Non-Lifetime Coverage), By Animal (Dogs, Cats, and Other Animals), By Provider (Public and Private), By Distribution Channel (Insurance Agency, Bancassurance, Brokers, and Direct Sales), and By Country (Italy, France, Germany, and Rest of Europe). The report offers market size and forecasts for the Europe Pet Insurance Market in value (USD) for all the above segments.

By Insurance Type
Accident & Illness
Accident Only
By Policy Type
Lifetime Coverage
Non-Lifetime Coverage
By Animal Type
Dogs
Cats
Other Animal Types
By Provider
Public
Private
By Distribution Channel
Insurance Agency
Bancassurance
Brokers
Direct Sales
By Country
Italy
France
Germany
Rest of Europe
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Europe Pet Insurance Market Size Summary

The European pet insurance market is experiencing significant growth, driven by the increasing adoption of pets as companions and the rising costs of veterinary care. This trend reflects a broader cultural shift where pets are increasingly viewed as family members, leading to a greater willingness among pet owners to invest in their health and well-being. The market is characterized by a variety of insurance options offered by both public and private providers, catering to different types of animals such as dogs, cats, and horses. These providers are leveraging technology to offer customized policies that align with pet owners' preferences, focusing on both lifetime and per-incident coverage. The market's expansion is further supported by innovative insurance offerings and strategic partnerships between insurers and veterinarians, which are enhancing awareness and accessibility of pet insurance.

Despite the challenges posed by the COVID-19 pandemic, which temporarily disrupted veterinary services and impacted the market, companies have adapted by modifying policy coverages and enhancing awareness of available reimbursements. The competitive landscape of the European pet insurance market is marked by the presence of major players like PetPlan Insurance, Embrace Pet Insurance Agency, LLC, and Royal & Sun Alliance, among others. These companies are actively engaging in strategies such as policy launches, mergers, acquisitions, and regional expansions to capture a larger market share. The market is witnessing a growing demand for pet insurance in countries like Italy, Sweden, France, Germany, Russia, and Poland, with new entrants like Agria Petinsure aiming to replicate the success seen in countries with high insurance penetration rates.

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Europe Pet Insurance Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Insights on Various Regulatory Trends Shaping the Market

    5. 1.5 Insights on impact of technology in the Market

    6. 1.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitutes

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Insurance Type

      1. 2.1.1 Accident & Illness

      2. 2.1.2 Accident Only

    2. 2.2 By Policy Type

      1. 2.2.1 Lifetime Coverage

      2. 2.2.2 Non-Lifetime Coverage

    3. 2.3 By Animal Type

      1. 2.3.1 Dogs

      2. 2.3.2 Cats

      3. 2.3.3 Other Animal Types

    4. 2.4 By Provider

      1. 2.4.1 Public

      2. 2.4.2 Private

    5. 2.5 By Distribution Channel

      1. 2.5.1 Insurance Agency

      2. 2.5.2 Bancassurance

      3. 2.5.3 Brokers

      4. 2.5.4 Direct Sales

    6. 2.6 By Country

      1. 2.6.1 Italy

      2. 2.6.2 France

      3. 2.6.3 Germany

      4. 2.6.4 Rest of Europe

Europe Pet Insurance Market Size FAQs

The Europe Pet Insurance Market size is expected to reach USD 3.39 billion in 2024 and grow at a CAGR of 9.36% to reach USD 5.30 billion by 2029.

In 2024, the Europe Pet Insurance Market size is expected to reach USD 3.39 billion.

Pet Insurance in Europe Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)