Europe Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Pet Nutraceuticals Market is segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Europe Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Pet Nutraceuticals Market Size

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Europe Pet Nutraceuticals Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1.8 Billion
Market Size (2030) USD 2.6 Billion
CAGR (2025 - 2030) 7.63 %
Market Concentration Low

Major Players

Europe Pet Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Pet Nutraceuticals Market with other markets in Animal Nutrition & Wellness Industry

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Europe Pet Nutraceuticals Market Analysis

The Europe Pet Nutraceuticals Market size is estimated at 1.8 billion USD in 2025, and is expected to reach 2.6 billion USD by 2030, growing at a CAGR of 7.63% during the forecast period (2025-2030).

The European pet nutraceuticals industry is experiencing significant transformation driven by evolving consumer preferences and changing pet ownership dynamics. With a substantial pet population of 109.7 million in 2022, the region has witnessed a remarkable shift towards pet humanization, where pets are increasingly considered family members. This trend has led to pet owners becoming more conscious about their pets' health and wellness needs. The growing focus on preventive healthcare has resulted in pet nutraceuticals constituting approximately 3% of the European pet food market in 2022, despite their premium pricing and relatively lower awareness levels among some consumer segments.


The market is witnessing a notable shift in distribution channels, with retailers adopting omnichannel strategies to meet evolving consumer preferences. Major specialty store chains like Maxi Zoo and Fressnapf have developed their own e-commerce platforms, offering convenient access to pet nutraceuticals. The rise of dedicated e-commerce platforms specializing in pet products, such as Zooplus and Chewy, has further transformed the purchasing patterns of pet owners. These platforms have created specialized marketplaces that cater specifically to pet owners' needs, offering a wide range of nutraceutical products along with detailed product information and customer reviews.


The industry has seen significant developments in product innovation and specialized nutrition solutions. More than one-third of pet food buyers now recognize supplements as the most efficient means of delivering functional benefits to pets, driving demand for specialized formulations. Pet food manufacturers are responding by developing innovative products that combine multiple functional ingredients, such as probiotics with vitamins and minerals, to address specific health concerns. This trend is particularly evident in the premium segment, where manufacturers are focusing on creating scientifically-backed formulations that target specific health conditions and life stages.


The market structure reflects the growing importance of pet care in European households, with approximately 46% of European households (90 million) owning pets in 2022. This high pet ownership rate has led to increased demand for premium pet care products, including nutraceuticals. Retailers and manufacturers are adapting their strategies to cater to this trend by offering personalized nutrition solutions and expanding their product portfolios to include a wider range of functional ingredients. The industry is also witnessing a growing emphasis on transparency in ingredient sourcing and manufacturing processes, with companies increasingly focusing on natural and sustainably sourced ingredients to meet consumer preferences.

Segment Analysis: SUB PRODUCT

Vitamins and Minerals Segment in Europe Pet Nutraceuticals Market

The Vitamins and Minerals segment dominates the European pet nutraceuticals market, commanding approximately 27% market share in 2024, while also maintaining the highest growth trajectory with a projected growth rate of around 8% from 2024 to 2029. This segment's leadership position is primarily driven by the essential role these nutrients play in maintaining pet health and well-being, particularly in supporting muscle tissue development, hormone production, and immune system function. The segment's strong performance is further bolstered by the increasing awareness among pet owners about the importance of preventive care and the growing health concerns in pets. Major market players like Nestlé Purina, Hill's Pet Nutrition, and Mars Incorporated have been actively developing innovative vitamin and mineral supplements, often blending them with other functional ingredients to enhance their effectiveness and appeal to pet owners.

Market Analysis of Europe Pet Nutraceuticals Market: Chart for SUB PRODUCT

Remaining Segments in Sub Product Segmentation

The European pet nutraceuticals market encompasses several other significant segments, including Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Milk Bioactives, and Other Nutraceuticals. Omega-3 Fatty Acids have emerged as a crucial segment, particularly valued for their role in supporting joint health and promoting healthy skin and coats in pets. Probiotics have gained significant traction due to their benefits in improving digestive health and boosting immune system function. The Proteins and Peptides segment plays a vital role in muscle development and repair, while Milk Bioactives offer unique benefits in enhancing immune function and reducing inflammation. The Other Nutraceuticals category, which includes antioxidants, glucosamine, and various dietary supplements, continues to expand as manufacturers develop innovative formulations to address specific pet health concerns.

Segment Analysis: PETS

Dogs Segment in Europe Pet Nutraceuticals Market

Dogs represent the dominant segment in the European pet nutraceuticals market, commanding approximately 51% market share in 2024. This substantial market position is primarily attributed to dogs' higher consumption of nutraceuticals compared to other pets, despite having a lower population than cats in the region. The segment's leadership is particularly evident in key markets such as the United Kingdom, Germany, and Russia, which collectively account for a significant portion of dog nutraceuticals consumption. The segment's strength is further reinforced by the increasing focus on preventive healthcare among dog owners and their willingness to invest in premium nutraceutical products, including vitamins, minerals, omega-3 fatty acids, and probiotics, to support various aspects of their pets' health, including joint health, digestive health, and immune system support.

Cats Segment in Europe Pet Nutraceuticals Market

The cats segment is experiencing the most dynamic growth in the European pet nutraceuticals market, projected to expand at approximately 9% CAGR from 2024 to 2029. This remarkable growth trajectory is driven by several factors, including the increasing cat population across European countries and rising awareness among cat owners about the importance of preventive healthcare. The segment's growth is particularly notable in markets like the Netherlands, where the cat population has shown significant expansion. The increasing adoption of specialized nutrition solutions for cats, coupled with the growing availability of cat-specific nutraceutical products through various distribution channels, is fueling this growth. Additionally, the rising trend of premium pet care products and the increasing focus on addressing specific health concerns in cats through nutraceutical supplementation are contributing to the segment's rapid expansion.

Remaining Segments in Pet Segmentation

The other pets segment, encompassing birds, small mammals, fish, and reptiles, plays a significant role in shaping the European pet nutraceuticals market landscape. This segment is characterized by diverse nutritional needs and specialized nutraceutical requirements for different species. The market for these pets is particularly strong in countries like France, where there is a significant population of small mammals and birds. The segment is witnessing growing interest from pet owners seeking specialized nutrition solutions for their exotic pets, with manufacturers developing targeted nutraceutical formulations to address the specific health needs of these various pet types. The increasing popularity of exotic pets in urban households and the growing awareness about their nutritional requirements are driving innovation in this segment.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in Europe Pet Nutraceuticals Market

Supermarkets/Hypermarkets represent the dominant distribution channel in the European pet nutraceuticals market, commanding approximately 38% market share in 2024. These retail formats have gained prominence due to their ability to offer a comprehensive shopping experience where pet owners can conveniently purchase nutraceuticals alongside their regular groceries. The success of this channel is attributed to several factors, including the wide range of brands available, competitive pricing strategies, and the implementation of loyalty programs that offer additional value to customers. Major supermarket chains across Europe have expanded their pet nutraceutical sections, offering both premium and private-label products to cater to different consumer segments. The channel's strength is particularly evident in countries like the United Kingdom, Germany, and France, where large supermarket chains have established strong relationships with leading pet nutraceutical manufacturers and maintain extensive distribution networks.

Online Channel Segment in Europe Pet Nutraceuticals Market

The online channel is emerging as the most dynamic segment in the European pet nutraceuticals market, projected to grow at approximately 9% CAGR from 2024 to 2029. This remarkable growth is driven by the increasing digitalization of retail and changing consumer preferences towards convenient shopping options. E-commerce platforms dedicated to pet products have gained significant popularity, offering specialized product sections that allow pet owners to explore and compare various nutraceutical options easily. The channel's growth is further supported by the rise of omnichannel strategies adopted by traditional retailers, with many specialty store chains developing their own e-commerce platforms. Online retailers are leveraging advanced technologies to provide personalized product recommendations, detailed product information, and competitive pricing, making it increasingly attractive for pet owners to purchase nutraceuticals through digital platforms.

Remaining Segments in Distribution Channel

The European pet nutraceuticals market is also served by several other significant distribution channels, each playing a unique role in meeting consumer needs. Specialty stores remain a crucial channel, particularly for premium and specialized nutraceutical products, offering expert advice and personalized service to pet owners. Convenience stores serve as important points of access for immediate purchase needs, though their product range tends to be more limited. Other channels, including veterinary clinics and local pet shops, contribute to the market by providing professional guidance and maintaining close relationships with local communities. These diverse channels collectively ensure comprehensive market coverage and cater to varying consumer preferences and shopping patterns across different European regions.

Europe Pet Nutraceuticals Market Geography Segment Analysis

Pet Nutraceuticals Market in United Kingdom

The United Kingdom stands as the dominant force in Europe's pet nutraceuticals market, commanding approximately 15% of the total market value in 2024. The country's leadership position is primarily driven by its high pet population and the increasing willingness of pet owners to invest in premium pet nutraceuticals products. British pet owners demonstrate a sophisticated understanding of pet health needs, with over a third of pet food buyers acknowledging supplements as the most effective means of delivering functional benefits to pets. The market is particularly strong in the omega-3 fatty acids and vitamins and minerals segments, which collectively represent nearly half of the country's nutraceutical sales. The UK market benefits from a well-developed distribution network, including both traditional retail channels and growing e-commerce platforms. Pet owners in the United Kingdom are increasingly adopting a preventive healthcare approach, leading to higher adoption rates of pet nutraceuticals products. The country's robust veterinary infrastructure and strong pet insurance penetration further support the growth of the nutraceuticals market.

Pet Nutraceuticals Market in Netherlands

The Netherlands emerges as the most dynamic market in Europe's pet nutraceuticals sector, projected to grow at approximately 12% annually from 2024 to 2029. The Dutch market demonstrates remarkable potential, driven by significant shifts in pet ownership patterns and evolving consumer preferences. The country has witnessed a notable transformation in pet care approaches, with a strong emphasis on preventive healthcare and wellness solutions. Dutch pet owners are increasingly embracing premium and specialized pet nutraceuticals products, particularly in urban areas where pet humanization trends are most pronounced. The market shows particular strength in the vitamins and minerals segment, with pet owners demonstrating high awareness of nutritional supplementation benefits. The Netherlands benefits from a sophisticated retail infrastructure, combining traditional pet specialty stores with growing digital commerce platforms. The country's strong focus on sustainable and natural products aligns well with the nutraceutical market's emphasis on health and wellness, further driving market expansion.

Pet Nutraceuticals Market in Germany

Germany maintains a strong position in Europe's pet nutraceuticals market, characterized by its sophisticated consumer base and well-developed distribution networks. The German market demonstrates particular strength in the vitamins and minerals segment, reflecting the country's traditional emphasis on preventive pet healthcare. German pet owners show a strong preference for scientifically-backed products, driving demand for high-quality pet nutraceuticals supplements. The market benefits from a robust network of specialty stores and veterinary clinics, which serve as key distribution channels for pet nutraceuticals. Dogs represent the largest segment in the German market, followed closely by cats, with both segments showing strong growth potential. The country's strict quality standards and regulatory framework ensure high product quality, building consumer trust in nutraceutical supplements. German consumers increasingly seek customized solutions for their pets' specific health needs, driving innovation in product formulations and delivery methods.

Pet Nutraceuticals Market in France

France exhibits a mature and sophisticated pet nutraceuticals market, characterized by strong consumer awareness and established distribution channels. The French market shows particular strength in premium pet supplements, reflecting the country's overall tendency toward high-quality pet care products. Pet owners in France demonstrate increasing interest in preventive healthcare solutions, driving demand for specialized pet nutraceuticals products. The market benefits from a well-developed veterinary infrastructure that actively promotes the use of supplements for pet health maintenance. French consumers show a strong preference for products with natural ingredients, influencing product development and marketing strategies. The country's retail landscape combines traditional pet specialty stores with growing online channels, providing diverse access points for consumers. Local regulations and quality standards ensure high product safety and efficacy, building consumer confidence in nutraceutical supplements.

Pet Nutraceuticals Market in Other Countries

The pet nutraceuticals market shows significant diversity across other European countries, including Italy, Spain, Poland, and Russia, each demonstrating unique market characteristics and growth patterns. These markets are characterized by varying levels of pet ownership, consumer awareness, and distribution infrastructure development. Italy shows strong potential in premium pet supplements, while Spain demonstrates growing interest in preventive pet healthcare solutions. Poland's market is rapidly evolving with increasing pet humanization trends, and Russia shows significant potential due to its large pet population. These markets benefit from growing consumer awareness about pet health and wellness, supported by improving distribution networks and retail infrastructure. The increasing adoption of Western pet care practices and growing disposable incomes in these regions continue to drive market expansion.

Europe Pet Nutraceuticals Industry Overview

Top Companies in Europe Pet Nutraceuticals Market

Leading companies in the pet nutraceuticals market are focusing heavily on product innovation and development to meet evolving pet health needs and consumer preferences. Companies are increasingly investing in research and development to create specialized formulations targeting specific health conditions in pets. Strategic partnerships with research institutes and veterinary organizations have become commonplace to enhance product development capabilities. Operational agility is demonstrated through the establishment of omnichannel distribution networks, combining traditional retail presence with growing e-commerce capabilities. Companies are expanding their geographical footprint through strategic acquisitions and partnerships, particularly in emerging European markets. Manufacturing capacity expansion and supply chain optimization initiatives are being undertaken to meet growing demand and ensure product availability across markets.

Market Led By Global Pet Care Leaders

The European pet nutraceuticals market is characterized by the strong presence of global pet care conglomerates who leverage their established brand reputation and extensive distribution networks. These major players benefit from their integrated operations spanning pet food, pharmaceuticals, and nutraceuticals, allowing them to offer comprehensive pet care solutions. The market shows moderate consolidation with multinational companies dominating the premium segments while regional players maintain a significant presence in specific geographical markets. The competitive landscape is enriched by specialized nutraceutical manufacturers who focus on niche product categories and specific therapeutic areas.


Merger and acquisition activity in the market is primarily driven by large companies seeking to expand their product portfolios and strengthen their market position. Companies are particularly interested in acquiring innovative startups and regional players with a strong local presence or unique technological capabilities. Vertical integration strategies are being pursued through acquisitions of raw material suppliers and distribution networks. The market is also witnessing increased collaboration between pharmaceutical companies and pet food manufacturers to develop advanced nutraceutical formulations.

Innovation and Distribution Key to Growth

Success in the European pet supplements market increasingly depends on companies' ability to develop innovative formulations backed by scientific research and clinical validation. Established players need to focus on expanding their premium product offerings while maintaining strong relationships with veterinarians and pet care professionals. Building direct-to-consumer channels while maintaining traditional distribution networks is crucial for market expansion. Companies must also invest in consumer education and awareness programs to highlight the benefits of pet nutraceuticals and justify premium pricing.


For emerging players and market contenders, success lies in identifying and serving underserved market segments and geographical regions. Developing specialized products for specific pet health conditions or age groups can help create distinct market positioning. Building strong relationships with local veterinary practices and pet stores is essential for market penetration. Companies must also prepare for potential regulatory changes regarding pet supplement claims and manufacturing standards. The ability to adapt to changing consumer preferences and maintain product quality while managing costs will be crucial for long-term success in the market.

Europe Pet Nutraceuticals Market Leaders

  1. ADM

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Vetoquinol

  5. Virbac

  6. *Disclaimer: Major Players sorted in no particular order
Europe Pet Nutraceuticals Market Concentration
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Europe Pet Nutraceuticals Market News

  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
  • April 2023: Vafo Praha, s.r.o. partnered with the Swedish wholesaler of pet food products, Lupus Foder AB. Under this partnership, VAFO got the majority stake in Lupus Foder, thus expanding its position in Scandinavia.
  • March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Europe Pet Nutraceuticals Market
Europe Pet Nutraceuticals Market
Europe Pet Nutraceuticals Market
Europe Pet Nutraceuticals Market

Europe Pet Nutraceuticals Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Milk Bioactives
    • 5.1.2 Omega-3 Fatty Acids
    • 5.1.3 Probiotics
    • 5.1.4 Proteins and Peptides
    • 5.1.5 Vitamins and Minerals
    • 5.1.6 Other Nutraceuticals
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 Country
    • 5.4.1 France
    • 5.4.2 Germany
    • 5.4.3 Italy
    • 5.4.4 Netherlands
    • 5.4.5 Poland
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 United Kingdom
    • 5.4.9 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Alltech
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 Mars Incorporated
    • 6.4.6 Nestle (Purina)
    • 6.4.7 Nutramax Laboratories Inc.
    • 6.4.8 Vafo Praha, s.r.o.
    • 6.4.9 Vetoquinol
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF MILK BIOACTIVES, USD, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF PROBIOTICS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF PROBIOTICS, USD, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF VITAMINS AND MINERALS, USD, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 31:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 44:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 63:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 65:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 67:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, FRANCE, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, FRANCE, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
  1. Figure 70:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, GERMANY, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, GERMANY, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
  1. Figure 73:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, ITALY, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
  1. Figure 76:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, NETHERLANDS, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, NETHERLANDS, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
  1. Figure 79:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, POLAND, 2017 - 2029
  1. Figure 80:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, POLAND, 2017 - 2029
  1. Figure 81:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
  1. Figure 82:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, RUSSIA, 2017 - 2029
  1. Figure 83:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, RUSSIA, 2017 - 2029
  1. Figure 84:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
  1. Figure 85:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, SPAIN, 2017 - 2029
  1. Figure 86:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, SPAIN, 2017 - 2029
  1. Figure 87:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
  1. Figure 88:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 89:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 90:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 91:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, REST OF EUROPE, 2017 - 2029
  1. Figure 92:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 93:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
  1. Figure 94:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
  1. Figure 95:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
  1. Figure 96:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE

Europe Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Europe Pet Nutraceuticals Market Research FAQs

How big is the Europe Pet Nutraceuticals Market?

The Europe Pet Nutraceuticals Market size is expected to reach USD 1.80 billion in 2025 and grow at a CAGR of 7.63% to reach USD 2.60 billion by 2030.

What is the current Europe Pet Nutraceuticals Market size?

In 2025, the Europe Pet Nutraceuticals Market size is expected to reach USD 1.80 billion.

Who are the key players in Europe Pet Nutraceuticals Market?

ADM, Mars Incorporated, Nestle (Purina), Vetoquinol and Virbac are the major companies operating in the Europe Pet Nutraceuticals Market.

Which segment has the biggest share in the Europe Pet Nutraceuticals Market?

In the Europe Pet Nutraceuticals Market, the Dogs segment accounts for the largest share by pets.

Which country has the biggest share in the Europe Pet Nutraceuticals Market?

In 2025, United Kingdom accounts for the largest share by country in the Europe Pet Nutraceuticals Market.

What years does this Europe Pet Nutraceuticals Market cover, and what was the market size in 2025?

In 2025, the Europe Pet Nutraceuticals Market size was estimated at 1.80 billion. The report covers the Europe Pet Nutraceuticals Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Pet Nutraceuticals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Pet Nutraceuticals Market Research

Mordor Intelligence offers extensive expertise in analyzing the pet nutraceuticals industry. We provide comprehensive insights into the rapidly evolving Europe pet supplements market. Our detailed research covers various segments, including nutritional supplements for cats, pet bladder supplements, pet fatty acid supplements, and pet heart supplement products. The analysis examines current market dynamics, emerging trends, and future growth opportunities within the pet nutritional supplement market.

Our in-depth report, available as an easy-to-download PDF, provides stakeholders with actionable intelligence on market dynamics, competitive landscapes, and regulatory frameworks. This includes important regulations such as SRO 120 of 2018. The research delivers valuable insights for manufacturers, distributors, and investors. It offers detailed analysis of consumer behavior, distribution channels, and technological innovations in the pet nutraceuticals sector. This comprehensive study enables businesses to make informed decisions while navigating the complex European pet supplements landscape.