Europe Pet Diet Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 5.47 Billion |
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Market Size (2029) | USD 8.13 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 8.25 % |
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Largest Share by Country | United Kingdom |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
Europe Pet Diet Market Analysis
The Europe Pet Diet Market size is estimated at USD 5.47 billion in 2024, and is expected to reach USD 8.13 billion by 2029, growing at a CAGR of 8.25% during the forecast period (2024-2029).
5.47 Billion
Market Size in 2024 (USD)
8.13 Billion
Market Size in 2029 (USD)
7.83 %
CAGR (2017-2023)
8.25 %
CAGR (2024-2029)
Largest Market by Sub Product
23.11 %
value share, Digestive Sensitivity, 2022
The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the healthy gut of pets.
Largest Market by Country
16.14 %
value share, United Kingdom, 2022
In the United Kingdom, the high pet population, strong consumer demand, and growing health concerns among pet owners regarding preventive pet healthcare have boosted the market growth.
Fastest-growing Market by Sub Product
9.42 %
Projected CAGR, Urinary tract disease, 2023-2029
The increasing prevalence of urinary tract infections among pets and the products' ability to reduce infections and promote pet health are expected to drive the segment during the forecast period.
Fastest-growing Market by Country
11.02 %
Projected CAGR, Poland, 2023-2029
In Poland, the rising pet ownership rates and increasing consumer spending on custom-made veterinary diets based on specific pets' health are some of the major factors driving the market growth.
Leading Market Player
15.16 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the leading company as it has invested heavily in product launches that are focused on targeting multiple pet health issues, such as digestive and urinary tract diseases.
Dogs hold the largest share among pet animals, dominating the market due to the higher expenditure on them compared to other pet animals
- Veterinary diets are specialized pet food products developed to address specific health conditions in pets. In the European market, pet veterinary diets experienced a significant surge of 25.4% between 2017 and 2021. This growth could be attributed to advancements in pet nutrition science and research, leading to the innovation of more specialized diets capable of addressing a broader range of health issues in pets. Therefore, pet veterinary diets accounted for 9.6% of the European pet food market in 2022.
- Among animals in Europe, dogs dominated the market, accounting for 44.1% in 2022. This domination could be attributed to their large population in the region, accounting for 29.9% of the European pet population in the same year.
- Cats held a share of 36.3% of the pet population in 2022. Despite the larger pet cat population, they accounted for 41.9% of the market, relatively less compared to dogs. This difference could be attributed to greater dog humanization compared to cats in the region. Also, the average pet expenditure per dog was USD 4.9 thousand, whereas, for cats, it was USD 4.4 thousand in 2022. This resulted in a larger market share for dogs despite their smaller population compared to cats.
- Other pet animals accounted for 13.9% of the market value in 2022. There is potential for other pet animals in terms of veterinary diets, evidenced by the fact that these animals accounted for 33.8% of the pet population in 2022.
- The rising pet humanization and increasing incidence of diseases are anticipated to drive the European pet veterinary diet market during the forecast period.
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The United Kingdom and Germany held the largest market share in the European pet veterinary diet market due to their high pet populations compared to other countries
- Pet veterinary diets play a vital role in treating specific diseases and infections in pets. They are used for both preventive and curative purposes. With the increasing awareness of pet health and well-being, veterinary diets have gained significant importance in the pet food market across the region. In 2022, veterinary diets accounted for 9.5% of the European pet food market.
- Between 2017 and 2022, the market experienced a steady growth of 44.6%, attributed to factors such as the rising pet adoption during the pandemic and the availability of a wider range of dietary options to meet pets' specific needs.
- Among European countries, the United Kingdom and Germany held the largest market shares in veterinary diets for pets, with market values of USD 750.3 million and USD 675.1 million, respectively, in 2022. This dominance in the regional market can be due to their high pet populations compared to other countries, well-established manufacturing facilities, and the growing trend of premiumization.
- Poland and Russia are expected to register the fastest growth, with CAGRs of 11.0% and 10.3%, respectively, during the forecast period due to the increasing penetration of these diets and the growing pet population in these countries.
- The availability of a diverse range of veterinary diets specifically formulated to address various pet infections and the pet owners' willingness to invest more in enhancing the health of their pets are the factors that are expected to drive the growth of the veterinary diet segment in Europe. The segment is anticipated to register a CAGR of 7% during the forecast period.
Europe Pet Diet Market Trends
Cats are the major companion animals adopted in Europe due to their adaptability to small spaces and because they are regarded as a symbol of good luck
- In Europe, cats are the major pets adopted by pet parents; they accounted for 36.4% of the total pet population in 2022. The high adoption of cats is mainly due to their adaptability to smaller living spaces; they can be kept indoors without feeling cooped up. Also, in some European countries, including the United Kingdom, Germany, and Russia, cats are considered to be symbols of good luck or fortune.
- Owning pets creates a sense of companionship, affection, and protection, developing unique bonds between the owners and their pets. In 2021, 90 million households in the European Union had pets, which represented 46% of the total number of households. Also, the European cat population has been steadily increasing over the years, increasing by 14.9% from 2017 to 2022. The higher adoption of cats as pets after the COVID-19 pandemic is mainly attributed to the increase in pet humanization stimulated by loneliness and remote work. From 2020 to 2022, the cat population increased by 7.1%.
- In Europe, Russia consists of a large cat population, which accounted for 19.6% of the total population in the region, followed by Germany (14.8%), France (13.2%), and the United Kingdom (11.1%). There is a cultural affinity for cats in Russia, with many Russian literary works featuring cats as important characters. Cats are considered as a sign of good luck in Russian folklore. European shorthair, Chartreux, Russian Blue, and Siberian are among the major cat breeds adopted in Russia and Europe in general.
- The adoption of harmonized rules for traveling with pets, growing online sales of cat products, relatively lower maintenance, and urban living are some of the major factors expected to drive the cat population, boosting the market’s growth in the region.
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The growing premiumization, increasing pet humanization, and rising disposable incomes are driving pet expenditure in Europe
- Pet expenditure in Europe increased during the study period because of increased spending on different types of food and the growing trend of premiumization, with pet parents becoming more concerned about the health needs of their pets. These factors boosted the pet expenditure per animal by 25% between 2017 and 2022. In 2022, dogs held the largest share, accounting for 37.8%, as dogs are fed specialized pet food and have a higher consumption of pet food than cats. For instance, in the United Kingdom, people's average pet food expense was USD 330 in 2022, which was more than a cat's food expense of USD 150. Dogs are also provided with services such as pet grooming and training for socialization with other dogs.
- Pet parents provide premium products to their pets, such as cats and dogs. Pet parents prefer to feed their pets food from brands such as Royal Canin, Purina, and Whiskas because of the growing pet humanization and an increase in disposable income. There is also a rise in purchases from the medium-priced segment of pet food due to improvements in the pet food nutrition offered by these medium-priced products.
- During the COVID-19 pandemic, there was an increase in the sales of pet food through online channels, as the majority of supermarkets had fewer product offerings due to the lockdowns. Also, e-commerce websites have a higher number of products available. It helped Amazon to be a leader in pet food sales in the United Kingdom, with the website receiving more than 579 million visits annually since the pandemic. The higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food helped increase pet expenditure in the region.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The growing dog-friendly ecosystem in the region is driving the adoption of dogs from animal shelters and rescue organizations
- The changing preferences of pet owners regarding pets have resulted in them owning a wide variety of animals, driving the other pet animal population
Europe Pet Diet Industry Overview
The Europe Pet Diet Market is fragmented, with the top five companies occupying 31.23%. The major players in this market are Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina) and Virbac (sorted alphabetically).
Europe Pet Diet Market Leaders
Affinity Petcare SA
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Mars Incorporated
Nestle (Purina)
Virbac
Other important companies include Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., Heristo aktiengesellschaft, Schell & Kampeter Inc. (Diamond Pet Foods).
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Pet Diet Market News
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
- March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
- January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Europe Pet Diet Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Pet Population
2.1.1. Cats
2.1.2. Dogs
2.1.3. Other Pets
2.2. Pet Expenditure
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Sub Product
3.1.1. Diabetes
3.1.2. Digestive Sensitivity
3.1.3. Oral Care Diets
3.1.4. Renal
3.1.5. Urinary tract disease
3.1.6. Other Veterinary Diets
3.2. Pets
3.2.1. Cats
3.2.2. Dogs
3.2.3. Other Pets
3.3. Distribution Channel
3.3.1. Convenience Stores
3.3.2. Online Channel
3.3.3. Specialty Stores
3.3.4. Supermarkets/Hypermarkets
3.3.5. Other Channels
3.4. Country
3.4.1. France
3.4.2. Germany
3.4.3. Italy
3.4.4. Netherlands
3.4.5. Poland
3.4.6. Russia
3.4.7. Spain
3.4.8. United Kingdom
3.4.9. Rest of Europe
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Affinity Petcare SA
4.4.2. Alltech
4.4.3. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
4.4.4. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
4.4.5. General Mills Inc.
4.4.6. Heristo aktiengesellschaft
4.4.7. Mars Incorporated
4.4.8. Nestle (Purina)
4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)
4.4.10. Virbac
5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
- Figure 7:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 8:
- VALUE OF PET VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 9:
- VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF DIABETES, METRIC TON, EUROPE, 2017 - 2029
- Figure 14:
- VALUE OF DIABETES, USD, EUROPE, 2017 - 2029
- Figure 15:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 16:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, EUROPE, 2017 - 2029
- Figure 17:
- VALUE OF DIGESTIVE SENSITIVITY, USD, EUROPE, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 19:
- VOLUME OF ORAL CARE DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 20:
- VALUE OF ORAL CARE DIETS, USD, EUROPE, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 22:
- VOLUME OF RENAL, METRIC TON, EUROPE, 2017 - 2029
- Figure 23:
- VALUE OF RENAL, USD, EUROPE, 2017 - 2029
- Figure 24:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 25:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, EUROPE, 2017 - 2029
- Figure 26:
- VALUE OF URINARY TRACT DISEASE, USD, EUROPE, 2017 - 2029
- Figure 27:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 29:
- VALUE OF OTHER VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 31:
- VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
- Figure 32:
- VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, EUROPE, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 44:
- VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 45:
- VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 49:
- VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 51:
- VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
- Figure 52:
- VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 54:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 55:
- VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 57:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 58:
- VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 60:
- VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 61:
- VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 63:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
- Figure 64:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 65:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 66:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 67:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, FRANCE, 2017 - 2029
- Figure 68:
- VALUE OF PET VETERINARY DIETS, USD, FRANCE, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
- Figure 70:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, GERMANY, 2017 - 2029
- Figure 71:
- VALUE OF PET VETERINARY DIETS, USD, GERMANY, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
- Figure 73:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, ITALY, 2017 - 2029
- Figure 74:
- VALUE OF PET VETERINARY DIETS, USD, ITALY, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
- Figure 76:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 77:
- VALUE OF PET VETERINARY DIETS, USD, NETHERLANDS, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
- Figure 79:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, POLAND, 2017 - 2029
- Figure 80:
- VALUE OF PET VETERINARY DIETS, USD, POLAND, 2017 - 2029
- Figure 81:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
- Figure 82:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, RUSSIA, 2017 - 2029
- Figure 83:
- VALUE OF PET VETERINARY DIETS, USD, RUSSIA, 2017 - 2029
- Figure 84:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
- Figure 85:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, SPAIN, 2017 - 2029
- Figure 86:
- VALUE OF PET VETERINARY DIETS, USD, SPAIN, 2017 - 2029
- Figure 87:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
- Figure 88:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
- Figure 89:
- VALUE OF PET VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
- Figure 90:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
- Figure 91:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF EUROPE, 2017 - 2029
- Figure 92:
- VALUE OF PET VETERINARY DIETS, USD, REST OF EUROPE, 2017 - 2029
- Figure 93:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
- Figure 94:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
- Figure 95:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
- Figure 96:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Pet Diet Industry Segmentation
Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
- Veterinary diets are specialized pet food products developed to address specific health conditions in pets. In the European market, pet veterinary diets experienced a significant surge of 25.4% between 2017 and 2021. This growth could be attributed to advancements in pet nutrition science and research, leading to the innovation of more specialized diets capable of addressing a broader range of health issues in pets. Therefore, pet veterinary diets accounted for 9.6% of the European pet food market in 2022.
- Among animals in Europe, dogs dominated the market, accounting for 44.1% in 2022. This domination could be attributed to their large population in the region, accounting for 29.9% of the European pet population in the same year.
- Cats held a share of 36.3% of the pet population in 2022. Despite the larger pet cat population, they accounted for 41.9% of the market, relatively less compared to dogs. This difference could be attributed to greater dog humanization compared to cats in the region. Also, the average pet expenditure per dog was USD 4.9 thousand, whereas, for cats, it was USD 4.4 thousand in 2022. This resulted in a larger market share for dogs despite their smaller population compared to cats.
- Other pet animals accounted for 13.9% of the market value in 2022. There is potential for other pet animals in terms of veterinary diets, evidenced by the fact that these animals accounted for 33.8% of the pet population in 2022.
- The rising pet humanization and increasing incidence of diseases are anticipated to drive the European pet veterinary diet market during the forecast period.
| Sub Product | |
| Diabetes | |
| Digestive Sensitivity | |
| Oral Care Diets | |
| Renal | |
| Urinary tract disease | |
| Other Veterinary Diets |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
| Country | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Poland | |
| Russia | |
| Spain | |
| United Kingdom | |
| Rest of Europe |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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