Europe Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Pet Diet Market is segmented by Sub Product (Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Europe Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Pet Diet Market Size

Europe Pet Diet Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 5.88 Billion
Market Size (2030) USD 8.7 Billion
CAGR (2025 - 2030) 8.13 %
Market Concentration Low

Major Players

Europe Pet Diet Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Pet Diet Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

Europe Pet Diet Market Analysis

The Europe Pet Diet Market size is estimated at 5.88 billion USD in 2025, and is expected to reach 8.7 billion USD by 2030, growing at a CAGR of 8.13% during the forecast period (2025-2030).

The European pet veterinary diet industry has witnessed significant transformation driven by changing consumer preferences and increasing pet humanization trends. Pet veterinary diets have emerged as a crucial segment, accounting for 9.6% of the European pet food market in 2022, reflecting the growing emphasis on specialized pet nutrition for pets with specific health conditions. The industry has experienced substantial advancement in pet nutrition science and research, leading to the development of more sophisticated diet formulations. This evolution has been particularly evident in the increasing collaboration between research institutions and industry players, as exemplified by Mars Incorporated's 2023 partnership with the Broad Institute to create an open-access database of pet genomes for advancing preventive pet care.


The market dynamics are significantly influenced by the shifting pet ownership patterns and spending behaviors across Europe. Dogs and cats remain the predominant pets, with dogs accounting for 29.9% of the total pet population in 2022, while pet owners demonstrate increasing willingness to invest in premium pet diet solutions. This trend is reflected in the substantial difference in annual pet food expenditure, with dog owners spending approximately USD 4.9 thousand per pet compared to USD 4.4 thousand for cats in 2022. The market has also witnessed a notable expansion in the variety of specialized diets available, addressing conditions ranging from digestive sensitivity to renal care.


Distribution channels have evolved considerably to meet changing consumer preferences, with online channels gaining significant traction. Supermarkets and specialty stores continue to dominate the distribution landscape, but e-commerce platforms have emerged as a rapidly growing channel due to their convenience and broader product selection. The market has seen increased adoption of omnichannel strategies by major specialty pet store chains, such as Maxi Zoo and Fressnapf, enhancing accessibility to veterinary diet products.


The industry landscape is characterized by ongoing innovation and product development initiatives. Major manufacturers are increasingly focusing on developing specialized formulations that address specific health conditions while incorporating natural and premium ingredients. Other pets, representing 33.8% of the total pet population in 2022, have emerged as a significant potential market segment, prompting manufacturers to develop specialized diets for various pet species beyond cats and dogs. This diversification has led to the establishment of specialized research and development facilities across Europe, contributing to the market's technological advancement and product sophistication.

Segment Analysis: SUB PRODUCT

Digestive Sensitivity Segment in Europe Pet Diet Market

The digestive sensitivity segment maintains its dominant position in the European pet diet market, accounting for approximately 24% of the total market value in 2024. This significant market share is driven by the increasing prevalence of digestive issues among pets, including food intolerances, allergies, and gastrointestinal disorders. Pet owners' growing awareness about the relationship between digestive health and overall well-being has led to increased adoption of these specialized diets. These diets are specifically formulated with digestive enzymes and high-quality ingredients to support proper digestion and nutrient absorption. The segment's growth is further supported by veterinarians actively recommending these diets as both preventive and therapeutic solutions for pets with sensitive digestive systems.

Market Analysis of Europe Pet Diet Market: Chart for SUB PRODUCT

Urinary Tract Disease Segment in Europe Pet Diet Market

The urinary tract disease segment is emerging as the fastest-growing category in the European pet diet market, projected to grow at approximately 9% CAGR from 2024 to 2029. This remarkable growth is primarily attributed to the rising incidence of urinary tract infections and bladder stones among pets, particularly in cats. The segment's expansion is supported by increasing awareness among pet owners about the importance of specialized diets in preventing and managing urinary tract issues. These diets are specifically formulated to maintain optimal urinary pH levels and reduce crystal formation. Veterinarians are increasingly recommending these specialized diets as a preventive measure, particularly for breeds predisposed to urinary tract issues, contributing to the segment's accelerated growth trajectory.

Remaining Segments in Sub Product Segmentation

The European pet diet market encompasses several other significant segments, including renal care, oral care, diabetes care, and other veterinary diets. Renal care diets play a crucial role in managing kidney health, particularly in aging pets, while oral care diets focus on maintaining dental hygiene and preventing periodontal diseases. Diabetes care diets are specifically formulated to help regulate blood sugar levels in pets diagnosed with diabetes. Other veterinary diets address various specific health conditions such as weight management, joint health, and skin conditions. Each of these segments contributes uniquely to the market's diversity, offering specialized nutritional solutions for different pet health conditions and life stages.

Segment Analysis: PETS

Dogs Segment in Europe Pet Veterinary Diet Market

Dogs represent the dominant segment in the European pet veterinary diet market, accounting for approximately 46% of the total market volume in 2024. This significant market share can be attributed to several factors, including the higher consumption of specialized pet nutrition by dogs compared to other pets and the increasing focus on preventive healthcare among dog owners. The segment is also experiencing the fastest growth rate in the market, projected to grow at around 8% CAGR from 2024 to 2029. This growth is driven by the rising prevalence of various health conditions in dogs, such as digestive issues, urinary tract infections, and kidney problems, which require specialized dietary interventions. Additionally, the increasing adoption of premium and specialized diets by dog owners, particularly in countries like the United Kingdom, Germany, and France, is contributing to the segment's robust performance.

Remaining Segments in Europe Pet Veterinary Diet Market

The cats and other pets segments play crucial roles in shaping the European pet veterinary diet market landscape. The cat segment holds a substantial position in the market, driven by the large cat population in European countries and their specific dietary requirements for conditions such as urinary tract health and digestive sensitivities. The segment benefits from increasing awareness among cat owners about the importance of specialized diets in managing and preventing various health conditions. The other pets segment, which includes animals such as birds, small mammals, and reptiles, represents a smaller but significant portion of the market. This segment is characterized by diverse dietary needs and increasing adoption of specialized nutrition solutions for various exotic pets, particularly in countries with strong pet ownership cultures.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in Europe Pet Veterinary Diet Market

Supermarkets and hypermarkets continue to dominate the European pet veterinary diet market, commanding approximately 39% market share in 2024. These retail channels have established themselves as the primary destination for pet owners seeking veterinary diets due to their extensive product selection and convenient one-stop shopping experience. The segment's strength is particularly evident in countries like France, where supermarkets account for about 17% of veterinary diet sales. The success of supermarkets can be attributed to their ability to offer significant discounts on bulk purchases, making them especially attractive to pet owners who prefer buying veterinary diets in larger quantities. Additionally, these retail outlets have developed strong relationships with major veterinary diet manufacturers, ensuring a consistent supply of products across different health categories including digestive sensitivity, urinary tract disease, and renal care diets.

Online Channel Segment in Europe Pet Veterinary Diet Market

The online distribution channel is experiencing remarkable growth in the European pet veterinary diet market, projected to expand at approximately 10% CAGR from 2024 to 2029. This growth is being driven by the increasing digitalization of retail and changing consumer preferences towards convenient shopping options. The United Kingdom and Germany are leading this digital transformation, collectively accounting for over 50% of online veterinary diet sales in the region. E-commerce platforms are gaining popularity by offering competitive pricing, detailed product information, and the convenience of home delivery services. The shift of major specialty pet store chains towards omnichannel services has further accelerated this growth. Online retailers are also leveraging advanced technologies to provide personalized product recommendations and subscription-based services, making it easier for pet owners to maintain consistent pet nutrition regimens for their pets.

Remaining Segments in Distribution Channel

The European pet veterinary diet market is further served by specialty stores and other distribution channels, each playing a unique role in meeting consumer needs. Specialty stores distinguish themselves by offering expert guidance and a curated selection of premium veterinary diets, along with personalized recommendations from knowledgeable staff. These stores often maintain strong relationships with veterinarians and provide specialized assistance to guide pet owners in their purchase decisions. Other distribution channels, including veterinary clinics and local pet shops, contribute to the market by offering immediate access to veterinary diets and professional consultation services. These channels are particularly important in rural and semi-urban areas where larger retail formats may have limited presence.

Europe Pet Diet Market Geography Segment Analysis

Europe Pet Diet Market in United Kingdom

The United Kingdom stands as the dominant force in the European pet nutrition and pet diet market, commanding approximately 16% of the total market value in 2024. The country's leadership position is primarily attributed to its large pet population, which has fostered a sophisticated market for specialized pet nutrition. British pet owners demonstrate a strong commitment to pet health and wellness, particularly evident in their preference for premium and therapeutic diet solutions. The market is characterized by a robust distribution network, encompassing veterinary clinics, specialty pet stores, and an increasingly significant online retail presence. The country's veterinary diet sector is particularly strong in digestive sensitivity and urinary tract disease segments, reflecting the growing awareness of these common pet health issues among British pet owners. The market benefits from advanced veterinary infrastructure and strong partnerships between veterinary professionals and pet food manufacturers, enabling better product development and distribution. Additionally, the trend of pet humanization in the UK has led to increased spending on specialized dietary solutions, with pet owners seeking personalized nutrition plans for their companions.

Europe Pet Diet Market in Poland

Poland has emerged as the most dynamic market in the European pet veterinary diet sector, projected to achieve a remarkable growth rate of approximately 11% from 2024 to 2029. The country's rapid market expansion is driven by increasing pet ownership rates and growing consumer awareness about pet nutrition and health. Polish pet owners are increasingly adopting preventive healthcare approaches, leading to higher demand for specialized dietary solutions. The market is witnessing significant developments in its distribution infrastructure, with both traditional and modern retail channels expanding their presence. Veterinary clinics in Poland are playing a crucial role in educating pet owners about the benefits of specialized diets, contributing to market growth. The country's pet food manufacturers are investing in research and development to create innovative dietary solutions that cater to specific health conditions. Furthermore, the rising disposable income among Polish consumers has enabled them to invest more in premium pet care products, including veterinary diets. The market also benefits from the growing influence of international pet food brands, which are introducing advanced nutritional solutions to the Polish market.

Europe Pet Diet Market in Germany

Germany's pet veterinary diet market demonstrates remarkable sophistication, supported by the country's strong veterinary healthcare infrastructure and high pet ownership rates. The market is characterized by stringent quality standards and a strong focus on scientific research in pet nutrition. German pet owners show a particular interest in preventive healthcare, driving demand for specialized dietary solutions that address specific health conditions. The country's market benefits from a well-established network of veterinary clinics and specialty pet stores, which provide professional guidance on pet nutrition. German consumers demonstrate a strong preference for natural and organic ingredients in pet diets, influencing product development trends. The market also shows significant growth in online retail channels, offering pet owners convenient access to a wide range of veterinary diet products. Additionally, the country's robust manufacturing capabilities in pet food production contribute to product innovation and market expansion. The German market is particularly strong in digestive health and weight management segments, reflecting the primary health concerns of pet owners.

Europe Pet Diet Market in France

France's pet veterinary diet market exhibits a strong focus on premium and therapeutic nutrition solutions, reflecting the country's sophisticated approach to pet care. The French market is characterized by high consumer awareness regarding pet nutrition and health, driving demand for specialized dietary products. Veterinary professionals play a crucial role in the market, actively participating in product recommendations and dietary consultations. The country's distribution network is well-developed, with a significant presence of specialty pet stores and veterinary clinics offering expert guidance. French pet owners show particular interest in condition-specific diets, especially those addressing digestive sensitivity and urinary tract health. The market benefits from strong research and development activities, with several major pet food manufacturers maintaining research facilities in the country. Additionally, the French market demonstrates a growing trend toward personalized nutrition solutions, with pet owners seeking tailored dietary recommendations for their pets. The country's regulatory framework ensures high quality standards in pet food production, contributing to consumer trust in veterinary diet products.

Europe Pet Diet Market in Other Countries

The veterinary diet market in other European countries, including Italy, Spain, the Netherlands, and Russia, demonstrates diverse growth patterns and market characteristics. These markets are experiencing varying levels of development in their pet care sectors, influenced by local pet ownership trends and veterinary healthcare infrastructure. Each country exhibits unique consumer preferences and distribution channel dynamics, contributing to the overall market diversity. The markets in these countries are witnessing increased awareness about pet health and pet nutrition, driving demand for specialized dietary solutions. Veterinary professionals in these regions are playing an increasingly important role in promoting therapeutic diets, while pet food manufacturers are adapting their strategies to meet local market needs. The growing trend of pet humanization across these countries is contributing to increased spending on premium pet care products, including veterinary diets. Additionally, these markets are experiencing significant developments in their retail infrastructure, with both traditional and modern channels expanding their presence in the veterinary diet segment.

Europe Pet Diet Industry Overview

Top Companies in Europe Pet Veterinary Diet Market

The European pet diet veterinary market is characterized by companies actively pursuing innovation and strategic expansion initiatives. Product development has been a key focus area, with companies launching specialized therapeutic diets targeting specific health conditions like gastrointestinal issues, urinary tract diseases, and cancer care. Operational agility has been demonstrated through investments in manufacturing facilities and distribution networks across major European markets. Companies have engaged in strategic partnerships with research institutes and veterinary clinics to enhance their product development capabilities and market reach. Geographic expansion has been pursued through both organic growth and acquisitions, with particular focus on emerging markets in Eastern Europe. The establishment of e-commerce platforms and digital initiatives has also emerged as a significant trend to improve market penetration and customer accessibility.

Market Led by Global Pet Care Leaders

The European pet nutrition veterinary diet market exhibits a moderately fragmented structure dominated by global pet care conglomerates with diverse product portfolios. These major players leverage their established brand presence, extensive distribution networks, and significant research and development capabilities to maintain their market positions. The market also includes specialized pet diet nutrition companies that focus exclusively on therapeutic and veterinary diets, bringing expertise and innovation to specific market segments. Regional players maintain a significant presence in specific countries through strong local distribution networks and an understanding of regional pet care preferences.


The market has witnessed considerable consolidation through strategic acquisitions and partnerships, particularly involving larger companies acquiring specialized pet food manufacturers to expand their veterinary diet portfolios. These acquisitions have enabled companies to gain immediate access to established product lines, manufacturing facilities, and distribution channels. Vertical integration has also been observed, with companies acquiring manufacturing facilities and expanding their direct-to-consumer channels to strengthen their market position and improve operational efficiency.

Innovation and Distribution Drive Future Success

Success in the European pet veterinary diet market increasingly depends on companies' ability to develop innovative therapeutic solutions while establishing strong distribution partnerships. Market leaders are focusing on expanding their research and development capabilities to create specialized diets addressing emerging pet health concerns. Building relationships with veterinarians and pet care professionals has become crucial for product validation and recommendation. Companies are also investing in digital platforms and direct-to-consumer channels to improve accessibility and customer engagement. The development of sustainable and environmentally conscious products is emerging as a differentiating factor in the market.


For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products while building a strong regional presence. Companies need to focus on developing unique value propositions through product differentiation or specialized service offerings. Establishing partnerships with veterinary clinics and pet care centers can help build credibility and market presence. The regulatory environment, particularly regarding pet food safety and health claims, continues to influence market dynamics and requires companies to maintain robust quality control and compliance systems. The increasing focus on pet health and wellness presents opportunities for companies to develop innovative solutions while managing potential substitution risks from alternative pet nutrition options.

Europe Pet Diet Market Leaders

  1. Affinity Petcare SA

  2. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  3. Mars Incorporated

  4. Nestle (Purina)

  5. Virbac

  6. *Disclaimer: Major Players sorted in no particular order
Europe Pet Diet Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Europe Pet Diet Market News

  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
  • March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
  • January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Europe Pet Diet Market
Europe Pet Diet Market
Europe Pet Diet Market
Europe Pet Diet Market

Europe Pet Diet Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Diabetes
    • 5.1.2 Digestive Sensitivity
    • 5.1.3 Oral Care Diets
    • 5.1.4 Renal
    • 5.1.5 Urinary tract disease
    • 5.1.6 Other Veterinary Diets
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 Country
    • 5.4.1 France
    • 5.4.2 Germany
    • 5.4.3 Italy
    • 5.4.4 Netherlands
    • 5.4.5 Poland
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 United Kingdom
    • 5.4.9 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Affinity Petcare SA
    • 6.4.2 Alltech
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.5 General Mills Inc.
    • 6.4.6 Heristo aktiengesellschaft
    • 6.4.7 Mars Incorporated
    • 6.4.8 Nestle (Purina)
    • 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET VETERINARY DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF DIABETES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF DIABETES, USD, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF ORAL CARE DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF RENAL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF RENAL, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF URINARY TRACT DISEASE, USD, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
  1. Figure 31:  
  2. VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET CAT VETERINARY DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF PET DOG VETERINARY DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OTHER PETS VETERINARY DIETS, USD, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 44:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
  1. Figure 63:  
  2. VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 65:  
  2. VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 67:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, FRANCE, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET VETERINARY DIETS, USD, FRANCE, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
  1. Figure 70:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, GERMANY, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF PET VETERINARY DIETS, USD, GERMANY, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
  1. Figure 73:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF PET VETERINARY DIETS, USD, ITALY, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
  1. Figure 76:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, NETHERLANDS, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF PET VETERINARY DIETS, USD, NETHERLANDS, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
  1. Figure 79:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, POLAND, 2017 - 2029
  1. Figure 80:  
  2. VALUE OF PET VETERINARY DIETS, USD, POLAND, 2017 - 2029
  1. Figure 81:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
  1. Figure 82:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, RUSSIA, 2017 - 2029
  1. Figure 83:  
  2. VALUE OF PET VETERINARY DIETS, USD, RUSSIA, 2017 - 2029
  1. Figure 84:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
  1. Figure 85:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, SPAIN, 2017 - 2029
  1. Figure 86:  
  2. VALUE OF PET VETERINARY DIETS, USD, SPAIN, 2017 - 2029
  1. Figure 87:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
  1. Figure 88:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 89:  
  2. VALUE OF PET VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 90:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 91:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF EUROPE, 2017 - 2029
  1. Figure 92:  
  2. VALUE OF PET VETERINARY DIETS, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 93:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
  1. Figure 94:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
  1. Figure 95:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
  1. Figure 96:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE

Europe Pet Diet Industry Segmentation

Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
Need A Different Region or Segment?
Customize Now

Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
Need More Details on Market Definition?
Ask a Question

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
Get More Details On Research Methodology
Download PDF
WHY BUY FROM US?
card-img
01. Crisp, insightful analysis
Our focus is NOT on word count. We present only the key trends impacting the market so you don’t waste time finding a needle in the haystack.
card-img
02. True Bottom-Up Approach
We study the industry, not just the market. Our bottom-up approach ensures we have a broad and deep understanding of the forces that shape the industry.
card-img
03. Exhaustive Data
Tracking a million data points on the extended-preview-new-e industry. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the extended-preview-new-e industry.
card-img
04. Transparency
Know where your data comes from. Most market reports today hide the sources used behind the veil of a proprietary model. We proudly present them so you can trust our information.
card-img
05. Convenience
Tables belong in spreadsheets. Like you, we also believe that spreadsheets are better suited for data evaluation. We don't clutter our reports with data tables. We provide an excel document with each report that contains all the data used to analyze the market.

Europe Pet Diet Market Research FAQs

How big is the Europe Pet Diet Market?

The Europe Pet Diet Market size is expected to reach USD 5.88 billion in 2025 and grow at a CAGR of 8.13% to reach USD 8.70 billion by 2030.

What is the current Europe Pet Diet Market size?

In 2025, the Europe Pet Diet Market size is expected to reach USD 5.88 billion.

Who are the key players in Europe Pet Diet Market?

Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina) and Virbac are the major companies operating in the Europe Pet Diet Market.

Which segment has the biggest share in the Europe Pet Diet Market?

In the Europe Pet Diet Market, the Dogs segment accounts for the largest share by pets.

Which country has the biggest share in the Europe Pet Diet Market?

In 2025, United Kingdom accounts for the largest share by country in the Europe Pet Diet Market.

What years does this Europe Pet Diet Market cover, and what was the market size in 2025?

In 2025, the Europe Pet Diet Market size was estimated at 5.88 billion. The report covers the Europe Pet Diet Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Pet Diet Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Pet Diet Market Research

Mordor Intelligence offers extensive expertise in analyzing the pet nutrition and pet diet sectors. We provide comprehensive industry insights through detailed market analysis. Our research team uses advanced methodologies to examine trends, growth drivers, and challenges in the European pet food industry. The report delivers an in-depth analysis of the Europe animal health market by distribution channel. It covers everything from retail networks to veterinary clinics.

Stakeholders gain valuable insights through our detailed report PDF, available for immediate download. This report examines various aspects of pet nutrition trends and pet diet innovations across Europe. The analysis includes detailed forecasts, competitive landscape evaluation, and comprehensive distribution channel assessment. This enables businesses to make informed decisions in this rapidly evolving market. Our research particularly focuses on emerging opportunities in premium pet diet segments and innovative nutritional solutions, providing actionable intelligence for industry participants.