Market Trends of Europe Personal Care Plastic Tube Packaging Industry
Skin Care to Witness the Growth
- Plastic packaging of skin care items has a preservation benefit over other packaging materials. When it comes to storing and safeguarding skincare, the packaging is crucial. It can extend the lifespan of beauty products in some situations. Furthermore, it guarantees that the unique qualities of the materials are preserved.
- The skin care market leads the way in the cosmetics business in Europe. Cosmetics Europe's August 2023 report shows that skincare accounted for the highest market value, accounting for approximately EUR 26 billion (~USD 27.51 Billion) in 2022, accounting for 29% of the total cosmetics market in Europe. Consumer spending on cosmetics spending comprises traditional and innovative premium skin products, including firming and anti-aging lotions and creams, nighttime formulations to repair skin, and skin brighteners. The market segment in which the United Kingdom, Finland, and Denmark experienced whopping growth in the last few years is led by anti-aging products.
- To address this ever-growing demand in the European market, several brands are expanding their foothold across the region. For instance, in July 2022, Proven Skincare implemented its first international expansion after its July 2021 launch in Canada into the European Union and the United Kingdom. The company decided to enter Europe owing to the substantial growth the brand has experienced recently and the desire for individualized skincare products.
- At present, reusable, recyclable, and biodegradable packaging is growing in Europe, and packaging is increasingly created with the life cycle in mind. To protect biodiversity and lower carbon footprints, the region's beauty, skincare, and personal care industries would participate in an initiative launched by the European industry. Further, in July 2023, the Finnish brand Lumene selected Cosmogen's patented Tense tube for its new range of serum in Concealer hybrid eye-care products. The tube comprises recycled PE, and the applicator is detachable for recycling and sorting at the end of its life cycle.
- According to L’Oréal, the global cosmetic market in 2023, broken down by region. In the year 2023, Europe accounted for 24 percent of the worldwide cosmetic market.
- The European market for natural ingredients is the largest in the world, and the demand for natural ingredients in the European skincare market is increasing. The import of natural ingredients for cosmetics from developing countries is also on the rise. Like paraben-free cosmetics, vegan and cruelty-free skincare has seen rapid growth in recent years across Europe. In addition to the ingredients, manufacturers are increasingly interested in eco-friendly packaging. Sustainability, waste prevention, and recyclability are just factors influencing both the manufacturers' and consumers' decisions in selecting the product. However, manufacturers also attach great importance to the appearance of their packaging. A product's packaging fulfills all functions and conveys the brand's message to the region and the world.
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Italy to Witness the Growth
- The Italian cosmetics market is one of the largest in Europe in terms of turnover and consumption. Italy ranks fourth in total consumption in 2021, according to Cosmetica Italia. The consumption of cosmetics in Italy reached over EUR 10.94 billion (USD 11.55 billion) in 2022 compared to EUR 10.64 billion (USD 11.27 billion) in 2021. The market is expected to witness a similar growth trend in the forecast timeframe, thus fueling the growth of tubes in personal care.
- Notably, the most valuable products in the domestic market are body care, face care, hair care, and perfumes. According to Cosmetica Italia, regarding consumption, anti-aging, Anti-wrinkle, Moisturizing, and Nutrient cream were worth nearly EUR 1.5 billion (USD 1.59 billion), accounting for the largest share in the face care category. Additionally, the high degree of flexibility makes tubes a superior choice for cosmetics and skincare products.
- Tube is one of the most popular cosmetic, personal care, and beauty packaging formats. Players operating in the region, such as MÄDER, offer innovative coatings for flexible plastic tubes. The company's products can adapt to match the most stringent requirements on both visual and functional levels. Such customization in products will positively impact the market in the long run. Moreover, players focus on horizontal and vertical integration to capitalize on the market growth. For instance, in April 2022, Perfektüp Ambalaj, one of Turkey's leading packaging companies, took an essential step toward becoming a global brand with the acquisition of Italian company Tubettificio Favia, which has been operating as a manufacturer of aluminum tubes for 88 years.
- Furthermore, exports and domestic consumption have contributed to the recovery of the Italian cosmetics industry. In 2022, the Italian cosmetics industry returned to and exceeded the production levels before the COVID-19 pandemic. According to the data provided by Cosmetica Italia, the total turnover of the country's beauty companies accounted for EUR 13.3 billion (USD 14.09 billion) in 2022, a Y-o-Y increase of 12.1%. In 2023, the total turnover is expected to increase by 7.7% compared to the year before. As per Cosmetica Italia, exports of Italian cosmetics represent 40% of the total turnover of the Italian industry in 2022. They should continue to drive the sector's growth in 2023, with an expected increase of 10%.
- The increasing spending on skin care products such as suncare also influences the demand for the market. According to Bellezza in Farmacia, In 2023, in Italy, the highest sales value of sun care products sold in pharmacies was around 140 million euros (150.76 USD Million) . All such factors are expected to have a positive impact on the market growth.
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