Market Trends of Europe Personal Care Packaging Industry
Skincare will Hold a Significant Market Share
- The demand for skincare products, especially from millennials, is on the rise, driven by various factors such as the desire to delay the signs of aging, increasing awareness of skincare routines, and the influence of social media. This growing demand directly impacts the demand for such products in the market, aiding skincare packaging manufacturing.
- Millennials' focus on skincare has led to an increased emphasis on developing specialized formulations that cater to their specific needs and preferences. These include products that incorporate organic and natural ingredients, as millennials prioritize sustainability and clean beauty. Thus, packaging manufacturers in the skincare industry are investing more in research and development to meet these demands.
- The revenue from skin care and facial care products in Germany grows steadily with the growing consumption rate of personal care products, increasing the demand for different formats of packaging made with glass, paper, and metal. The revenue increased from USD 3571.4 million in 2019 to USD 3702.3 million in 2023.
- Packaging manufacturers must stay updated with the latest trends, consumer preferences, and regulatory requirements in the skincare industry. By doing so, they can effectively meet their clients’ evolving demands and contribute to the growth of the skincare packaging market. Overall, skin care products are gaining traction in both males and females, and manufacturers have been pressured to create gender-specific products, causing them to shift from in-house packaging to contract packaging and manufacturing to scale up and reduce product costs.
- Anti-aging skincare products contain beneficial ingredients that enhance skin texture and minimize fine lines and wrinkles. These products require appropriate packaging materials to safeguard the efficacy of their formula. Employing innovative packaging designs is crucial to ensure the continued effectiveness of anti-aging products.
- Innovative packaging solutions, such as airless pumps and dropper bottles, help preserve products’ potency and shelf life while enhancing hygiene. Like QR codes, interactive packaging allows virtual product testing and personalized recommendations. There is also a growing focus on sustainability, with options for recyclable plastic or packaging made from sustainable materials like bamboo or biodegradable substances.
- In June 2023, Croxsons, a leading glass packaging manufacturer, developed primary packaging for Necessary Good, a refillable skincare brand in London. Croxsons' lifestyle, beauty, health, and wellness division designed the glass containers. Necessary Good introduced essential products, including face mist, face wash, moisturizer, and micellar water.
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The United Kingdom Expected to Hold Significant Share in the Market
- In the United Kingdom, the market is growing due to several factors, such as tube packaging offering many benefits over traditional packaging options like glass jars and plastic bottles. In addition to being convenient and versatile, they are affordable, eco-friendly, and provide active ingredient protection. As the production of tubes on a large scale can be done quickly and efficiently, the production cost is relatively low compared to other packaging materials and processes.
- The use of tubes in the cosmetic industry is growing to pack Gels, creams, ointments, and serums, as they are ideal for tube packaging. With so many products on the market, consumers are becoming choosier than ever before. Having aesthetically appealing packaging without sacrificing product integrity is becoming increasingly important.
- The online channel propped up performance throughout lockdown periods and experienced significant growth with spending rising. The development of the United Kingdom cosmetics market reflects the augmentation of the overall European market, characterized by a growing focus on quality, premiumization, and the increased presence of regional players. The gap between premium and mass products continued to widen, with a greater interest in premium products in the country, benefiting the market.
- The market witnessed the growing popularity of premium cosmetic brands. With the innovations in the fashion industry, beauty products such as color cosmetics (including eyebrow liners, lipsticks, and foundation creams) have seen strong growth in sales. The trend towards a more minimalist makeup look and high-profile product launches witnessed consumers’ increasing focus on organic face cosmetics.
- According to the Office for National Statistics (UK), in the first quarter of 2023, personal care spending increased to around USD 9,752.2 million compared to the first quarter of 2021, which was around USD 6597.8 million. Personal care brands may invest in innovative and attractive packaging designs to attract consumers and differentiate their products. This could include environmentally friendly packaging materials, convenient packaging formats, or aesthetically pleasing designs. This innovation in packaging can stimulate market growth as brands seek to stay competitive in the expanding personal care market.
- In order to follow the sustainability trends and cater to consumer preferences, manufacturers in the United Kingdom are increasingly introducing refillable products in the cosmetic packaging market. For instance, in July 2023, Croxsons, a United Kingdom glass bottle manufacturer, launched the new primary packaging for the refillable essential skincare brand Necessary Good. Two 100 ml and 200 ml glass bottle sizes are shaped like cylinders. The company's lifestyle, beauty, and health and wellness division has developed this glassware packaging.
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