Europe Personal Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe Personal Care Packaging Market Analysis

The Europe Personal Care Packaging Market size in terms of shipment volume is expected to grow from 43.36 Billion units in 2024 to 50.94 Billion units by 2029, at a CAGR of 2.81% during the forecast period (2024-2029).

• The increased demand for skin care products in Europe is primarily attributed to the availability and cost-effectiveness of skin care products, such as sunscreen, moisturizer, and beauty cream, as well as the growth of online distribution through Europe, which has reshaped the demand landscape.
• A rising number of young adults have been experiencing skin problems due to changing lifestyle patterns and increased stress among the working-class female population, which is likely to lead to a rise in custom-made products. Companies specializing in formulating and producing natural skin care composed of organic ingredients, free from hazardous chemicals, and packaged in environmentally friendly materials are expected to experience considerable growth in demand over the coming years.
• Young consumers in the region have been using organic skincare products. Thus, market players in the region are launching new and innovative products to cater to consumer demand. For instance, in April 2023, Unilever brand Dove reformulated a body wash with plant-based ingredients and a hypoallergic variant. This is expected to drive the demand for skincare packaging solutions.
• The development of the European cosmetics market reflects the augmentation of the widespread European market, characterized by a growing focus on quality, premiumization, and the increased presence of regional players. The gap between premium and mass products continued to widen, with a more significant interest in premium products in the region, benefiting the market.
• • The market has been witnessing a growing popularity of premium cosmetic brands. With the innovations in the fashion industry, cosmetic products such as eyebrow liners, lipsticks, foundation creams, and lotions have seen strong growth in sales. The trend towards a minimalist makeup look and high-profile product launches witnessed consumers' increasing focus on organic face cosmetics.
• In January 2023, Unette Group launched its Tear n Tuck re-closable tubes in response to traditional screw cap tube solutions to help reduce weight, cost, and environmental impact with a 70% decrease in plastic. This resealable solution is thought to provide a versatile and convenient means of packaging suncream, lubricants, topical creams, and other pastes or liquids.
• The personal care industry has been witnessing a significant expansion in product offerings due to evolving consumer preferences and demands. Consumers seek innovative and specialized personal care products tailored to their needs, such as natural and organic formulations, anti-aging solutions, and sustainable options. This growing demand for diverse product ranges necessitates the involvement of contract manufacturers with the expertise, capabilities, and resources to produce a wide variety of personal care products.
• • The increased demand for skin care products in Europe is primarily attributed to the availability and cost-effectiveness of skin care products, such as sunscreen, moisturizer, and beauty cream, as well as the growth of online distribution. 
• • With higher awareness about the impact on the global environment, consumers are looking for products that are sustainable and reduce waste. Consequently, there is a growing demand for refillable glass bottles.
• Refillable perfume bottles reflect these values by eliminating the need for disposable packaging and reducing plastic waste. Since glass is entirely recyclable indefinitely without degrading in quality, it is an uncontested choice for refillable perfume bottles.
• • Glass bottles provide an unparalleled aesthetic appeal; therefore, companies utilize the refinement and sophistication of glass packaging to elevate the visual appeal of their products. The clarity of the glass enables consumers to admire the hue and purity, contributing to the overall charm of the product. In addition to their aesthetic appeal, glass packaging offers excellent durability and preservation qualities.

Europe Personal Care Packaging Market Trends

Skincare will Hold a Significant Market Share

Europe Personal Care Packaging Industry Segmentation

Personal care products comprise a collection of commonly used family chemical substances in health, beauty, and cleaning. Personal care packaging is extensively used for products such as soaps, cosmetics, shampoos, oil, toiletries, body creams, etc. Cosmetics are items with a moderate effect on the human body intended to cleanse, beautify, enhance attractiveness, alter the appearance, or maintain or promote the skin or hair. Even if they fall within the cosmetic category, functional cosmetics are classified as items intended to perform specific functions, such as whitening the skin, reducing wrinkles, and protecting against sun exposure and sunburn.

The European personal care packaging market is segmented by material (plastic, paper, metal, and glass), packaging type (plastic bottles and containers, glass bottles and containers, metal containers, folding cartons, corrugated boxes, tube and stick, caps and closures, pump and dispenser, flexible plastic packaging, other packaging types), product type (oral care, hair care, color cosmetics, skin care, men's grooming, deodorants, and other product types), and country (United Kingdom, Germany, France, Italy, and Spain). The report offers market forecasts and size in volume (units) for the above-mentioned segments.