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Europe Pea Protein Market Size (2024 - 2029)

The Europe Pea Protein Market is experiencing growth driven by the rising demand for plant-based products, which are favored for their nutritional benefits and as alternatives to meat. This trend is fueled by increasing consumer interest in alternative proteins, awareness of plant-based diet benefits, and the environmental advantages over animal husbandry. Pea protein's high protein density makes it particularly popular in sports nutrition, aiding athletes in meeting protein needs and supporting muscle recovery. Its allergen-free nature and rich amino acid profile enhance its appeal for those with dietary restrictions, leading to its incorporation in various food products. The clean-label trend further propels market expansion, as consumers prefer products with simple ingredient lists, aligning well with pea protein offerings.

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Market Size of Europe Pea Protein Industry

Europe Pea Protein Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 204.5 Million
Market Size (2029) USD 317.60 Million
CAGR (2024 - 2029) 9.20 %
Market Concentration Low

Major Players

Europe Pea Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Pea Protein Market Analysis

The Europe Pea Protein Market size is estimated at USD 204.5 million in 2024, and is expected to reach USD 317.60 million by 2029, growing at a CAGR of 9.20% during the forecast period (2024-2029).

  • The demand for plant-based products is increasing in the European market owing to their nutritional benefits, low cholesterol, and as an alternative to meat products. Additionally, the demand for plant protein is growing in the European region due to consumer interest in alternative proteins, awareness of the benefits of plant-based diets, and the environmental impact of animal husbandry. This has eventually increased the demand for plant-based meat and dairy and raised the popularity of protein beverages in sports and performance nutrition, supplements, and natural and organic food products, driving the market growth in the region.
  • As pea protein is a concentrated source of protein, often containing around 80-90% protein content per serving, demand for sports nutrition products with pea protein is rising in the region, mainly from sports enthusiasts. This high protein density benefits athletes by helping them meet their daily protein requirements and supporting muscle recovery and growth.
  • Moreover, pea protein is free from common allergens like soy, dairy, and gluten. Also, it is rich in essential amino acids, particularly lysine, which is often limited in other plant-based proteins, making it suitable for individuals with dietary restrictions or sensitivities. Such factors have increased the number of applications of pea protein as many manufacturers are turning toward incorporating protein into their products. Pea protein is utilized in various food products, including plant-based meats, protein bars, shakes, and baked goods, to enhance protein content and improve overall nutrition.
  • For instance, in July 2023, Vow Nutrition launched Sparklean, a high-protein drink with pea protein. The company launched these products through 1400 Boot stores in the United Kingdom. Moreover, consumers increasingly seek products with clean, simple ingredient lists, and pea protein aligns with this clean-label trend. Such factors, coupled with the clean-label trend in the region, are driving the market growth.

Europe Pea Protein Industry Segmentation

Pea protein is a food product and protein supplement derived and extracted from yellow and green split peas, Pisum sativum.

The European pea protein market is segmented by form, application, and geography. Based on form, the market is segmented into protein isolate, protein concentrate, and textured protein. Based on application, the market is segmented into bakery, meat extender and substitute, nutritional supplement, beverage, snacks, and other applications. By geography, the market is segmented into Spain, the United Kingdom, France, Germany, Italy, Russia, and the Rest of Europe.

The market sizing has been done in value terms in USD and volume terms in tons for all the abovementioned segments.

Form
Protein Isolate
Protein Concentrate
Textured Protein
Application
Bakery
Meat Extender and Substitute
Nutritional Supplement
Beverage
Snacks
Other Applications
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Pea Protein Market Size Summary

The European pea protein market is experiencing significant growth, driven by the increasing demand for plant-based products due to their nutritional benefits and environmental considerations. Consumers in the region are increasingly interested in alternative proteins, which has led to a rise in the popularity of plant-based meat, dairy products, and protein beverages. Pea protein, known for its high protein content and allergen-free nature, is becoming a preferred choice for sports nutrition and various food applications. The clean-label trend further supports the market expansion, as consumers seek products with simple and transparent ingredient lists. Manufacturers are actively incorporating pea protein into a wide range of products, including plant-based meats, protein bars, and baked goods, to enhance nutritional value and cater to health-conscious consumers.

The market landscape is characterized by a fragmented structure with both global and regional players, such as International Flavors & Fragrances, Inc., Ingredion Incorporated, and Koninklijke DSM N.V., leading the charge. These companies are focusing on mergers, acquisitions, and research and development to innovate and expand their product offerings. The shift towards vegan and plant-based diets, particularly in countries like Germany, is contributing to the declining meat consumption and increasing demand for plant proteins. This trend is supported by the growing awareness of the environmental impact of animal agriculture and the health benefits associated with plant-based diets. As a result, the European pea protein market is poised for continued growth, with manufacturers investing in expanding production capacities and developing new products to meet the evolving consumer preferences.

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Europe Pea Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Demand for Plant Based Alternatives

      2. 1.1.2 Expanding Application of Pea Protein Toward Food Fortification

    2. 1.2 Market Restraints

      1. 1.2.1 Low Awareness and Application of the Additive

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Form

      1. 2.1.1 Protein Isolate

      2. 2.1.2 Protein Concentrate

      3. 2.1.3 Textured Protein

    2. 2.2 Application

      1. 2.2.1 Bakery

      2. 2.2.2 Meat Extender and Substitute

      3. 2.2.3 Nutritional Supplement

      4. 2.2.4 Beverage

      5. 2.2.5 Snacks

      6. 2.2.6 Other Applications

    3. 2.3 Geography

      1. 2.3.1 Spain

      2. 2.3.2 United Kingdom

      3. 2.3.3 Germany

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Pea Protein Market Size FAQs

The Europe Pea Protein Market size is expected to reach USD 204.5 million in 2024 and grow at a CAGR of 9.20% to reach USD 317.60 million by 2029.

In 2024, the Europe Pea Protein Market size is expected to reach USD 204.5 million.

Europe Pea Protein Market Report Snapshots

Europe Pea Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)