Market Trends of Europe Package Testing Industry
This section covers the major market trends shaping the Europe Package Testing Market according to our research experts:
Glass Usage in Packaging Expected to Drive the Growth of the Market
- The capital-intensive container glass sector is a major contributor in the European packaging sector. Annually, this industry invests up to EUR 610 million in innovation and to maintain a network of 162 plants across the region. According to FEVE, in the last 15 years, the EU consumption of products packed in glass has grown by about 39% and glass recycling has increased by 139%. This further underlines the importance of the development of a pan-European glass package testing ecosystem.
- Apart from food, the beverage packaging industry is also undergoing major changes that are expected to drive glass packaged testing in the region. Coca-Cola recently shifted from PET bottles, back to glass bottles, and therefore, it requires a significant volume of glass bottles. The company has invested around EUR 50 million in two, new glass production lines in Mannheim and Lüneburg, which are expected to start operating soon.
- Additionally, as a material, glass is 100% recyclable. It is Europe’s most recycled food and beverage packaging material, with collection rates at 76%. Every 8 out of 10 Europeans (76%) recognize that glass is the most environmentally-friendly packaging material.
- The French industry for glass bottle and container use is led by luxury perfumes, personal care products, and cognac. These end-user industries have been continually introducing practices that promote sustained use of glass containers in packaging. The rise of the perfume sub-contracting industry is expected to drive the package testing of glass bottles.
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United Kingdom Occupies a Majority Share in the Market.
- United Kingdom witnesses rising developments in areas such as digital watermarking in packaging to raise the prospect of making invisible methods of connectivity cheaper. Also, the increasing consumption of soft drinks, spirits, wine, and beer in the region is also contributing to the growth of beverage packaging, which is one of the drivers to the package testing market in Europe.
- Premium brands have always used luxury packaging for their products, but other innovative solutions from companies, like Charapak in the UK, include reversible and returnable packaging. With reversible packaging, the inside of the box features a gift-wrap like print pattern, while the outside is a normal carton. Because of this, the demand for customized cartons has been high from this segment, which improved the demand for package testing.
- The growing adoption of packaging in the region, due to the expanding e-commerce industry, is also driving the package testing demand in the United Kingdom region. Also, people in the area are willing to spend more on items if they have had some role in customizing them, with one in five willing to pay an additional 20% for personalization privileges.
- The changes in the European package testing market in the region for the last few years has been the case due to more retail companies that have opened many more product lines. The retailers have appreciated more efficient distribution and logistics due to broader vertical integration.
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