Europe Organic Baby Food Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Organic Baby Food Market Analysis
Europe Organic Baby Food Market is projected to register a CAGR of 9.6% during the forecast period, 2022-2027.
The growing awareness among consumers to control the consumption of harmful chemicals and pesticides used in the production of conventional food items and the awareness of the benefits of organic products are driving the organic baby foods market in the region. Also, European Union strictly regulates all baby food products to meet the highest standards. Organic baby food has more stringent requirements to meet than nonorganic baby food, assuring the highest quality and safety, which in turn supports the market growth. The quality of organic products is controlled by the Skal Foundation in the Netherlands, this is Europe's organic quality mark. In addition, there is also a Dutch organic label from EKO which ensures the reliability of organic products in the region. Organic baby products are toxin-free, paraben-free, and environment-friendly with no extra additives that may harm the baby. The major players in the market are also successful in promoting the benefits of organic products. European organic baby formula manufacturers are also keen on producing the best quality products. Most of the options for organic baby formulas from Europe contain no corn syrup, have no chemicals, and are GMO-free. Additionally, the rise in the working women population in the region largely contributed to the increased demand for prepared organic baby food products, making it one of the significant growing segments. For instance, The European employment rate for men of working age was 77.2 % in 2020, and for women, it is 66.2 % which is almost close.
Moreover, parents are more conscious about the baby's health, which leads to the increasing demand for natural and organic baby food. Furthermore, safety measures in terms of baby food packaging are a major concern among young mothers. Eco-friendly packaging is gaining traction, supporting various major companies to differentiate their product offerings in the market.
Europe Organic Baby Food Market Trends
This section covers the major market trends shaping the Europe Organic Baby Food Market according to our research experts:
Increasing Preference For Breastfeeding Alternatives
Although many mothers plan to exclusively breastfeed their babies, this isn't always possible due to busy lifestyles. For instance, the WHO European Region has the lowest rates of exclusive breastfeeding at the age of 6 months with approximately 25%. As a result, working mothers in Europe are switching to formula or combining breastfeeding with formula feeding. Further, European parents are increasingly preferring clean-label food products with the rising awareness regarding the effects of chemicals, additives, etc., used in conventional baby food. Thus, organic foods are gaining significant demand in the market. Free from corn syrup, fructose, rice syrup, sucrose, synthetic chemicals, preservatives, genetically modified organisms (GMOs), pesticide residue, and artificial colors are widely accepted among modern-age mothers.
Moreover, major manufacturers in European organic baby formulas like HiPP and Holle are also making products that are in line with the growing demand by using organic skimmed milk (from a cow or goat), lactose, and organic whey.
Infant Formula Holds the Significant Market Share
Modern mothers are increasingly aware of the nutritional needs of their children and are willing to experiment with innovative products offered in the baby food category, which in turn drives the demand for organic infant formulas in Europe. Further, working mothers are looking for convenient alternatives to breastfeeding to balance their motherhood and career, which influences the adoption rate of infant formula as it comprises a nutritional profile identical to breast milk. In response to increasing consumer knowledge, key brands are investing in new product development that combines innovative ingredients and healthy formulations. For instance, in October 2020, Kendamil, a British brand of infant formula launched a new and improved organic product. The company claims that this organic infant formula features an advanced formulation, made with 100% organic ingredients sourced exclusively across the UK, and for the first time contains Nucleotides (linked with improved immune function), Taurine (an amino acid that helps infants absorb fat) and ARA (linked with improved visual acuity and cognitive development). Thus, rising consumer interest fueled by the availability of advanced product ranges is anticipated to push the demand for organic infant formula in Europe.
Europe Organic Baby Food Industry Overview
The Europe organic baby food market is moderately consolidated with major companies trying to capture the largest market share by developing new marketing strategies and introducing new products based on value-added ingredients to compete in the market. Also, regional players are gaining traction by marketing their products in online sales channels through partnerships with e-commerce platforms. A few major companies in the Europe organic baby food market are Nestle SA, Hero Group, Little Tummy, Holle baby food AG, and HiPP UK Ltd. There is a wide range of private-label brands, available in all types of distribution channels in developing economies which is boosting the growth of the market.
Europe Organic Baby Food Market Leaders
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HiPP UK Ltd
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Holle baby food AG
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Little Tummy
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Nestle SA
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Hero Group
*Disclaimer: Major Players sorted in no particular order
Europe Organic Baby Food Market News
- In July 2022, The United Kingdom-based organic baby and toddler food brand, Organix unveiled 29 new products and two new ranges namely Baby Meals and Organix Kids and announced that these will be introduced initially in Asda and the Organix Online Shop. It also announced that it will bring further additions to its current finger food and snack ranges.
- In June 2021, SPAR Austria has launched a new range of organic baby food suitable for infants aged between five and 12 months. The product range is completely organic and free from a variety of other ingredients. Flavors included in the range include apples and pears with strawberries, parsnips with potatoes and beef, and spaghetti bolognese, among others.
- In January 2021, Hero Group, a company that offers organic baby foods and is headquartered in Switzerland has acquired Baby Gourmet, a Canadian organic meal and snacks brand for babies and toddlers. The acquisition included Slammers Snacks, a Baby Gourmet-owned organic children's snacks brand. The financial terms of the transaction were not disclosed.
Europe Organic Baby Food Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By product Type
5.1.1 Milk Formula
5.1.2 Prepared Baby Food
5.1.3 Dried Baby Food
5.2 By Distibution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Channels
5.2.5 Other Distribution Channels
5.3 By Country
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 Spain
5.3.4 France
5.3.5 Italy
5.3.6 Russia
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 Hero Group
6.3.3 Little Tummy
6.3.4 Holle baby food AG
6.3.5 HiPP UK Ltd
6.3.6 Abbott Laboratories
6.3.7 Danone SA
6.3.8 Lebenswert
6.3.9 Deva Nutrition
6.3.10 Plum Organics
6.3.11 SPAR Austria
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Europe Organic Baby Food Industry Segmentation
Organic baby foods are made or processed with ingredients that are free from synthetic fertilizers or pesticides and are grown organically. The Europe organic baby food market is segmented by product type, distribution channel, and geography. By product type, the segmentation includes milk formula, prepared baby food, and dried baby food. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. Moreover, the study provides an analysis of the organic baby food market in the emerging and established markets in the region, including the United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts are done based on value (in USD million).
| By product Type | |
| Milk Formula | |
| Prepared Baby Food | |
| Dried Baby Food |
| By Distibution Channel | |
| Supermarkets and Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Channels | |
| Other Distribution Channels |
| By Country | |
| United Kingdom | |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Organic Baby Food Market Research FAQs
What is the current Europe Organic Baby Food Market size?
The Europe Organic Baby Food Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)
Who are the key players in Europe Organic Baby Food Market?
HiPP UK Ltd, Holle baby food AG, Little Tummy, Nestle SA and Hero Group are the major companies operating in the Europe Organic Baby Food Market.
What years does this Europe Organic Baby Food Market cover?
The report covers the Europe Organic Baby Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Organic Baby Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Organic Baby Food Industry Report
Statistics for the 2024 Europe Organic Baby Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Organic Baby Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
