Europe Oral Care Market Size (2024 - 2029)

Europe Oral Care Market Analysis

Europe's oral care market is forecasted to register a CAGR of 4.74% over the forecast period.

Oral care, which already plays a significant part in consumers' daily personal care routines, has been mostly unaffected by the COVID-19 pandemic. However, not all oral care categories fared well. During the period when protective face masks were worn to stop the spread of COVID-19, mouth fresheners experienced a significant reduction in sales. Simultaneously, Due to the high risk of COVID-19 transmission, consumers had to restrict their dental appointments and were eager to adopt more strict oral hygiene practices at home. Along with this, there was a general tendency during the pandemic to practice better personal hygiene. therefore increasing the demand for the oral care market in the region.

The European oral care market is largely dominated by toothpaste, toothbrushes, and replacement heads, having registered prominent market shares. Toothpaste is a basic necessity for oral hygiene, and the high price of e-toothbrush are key factor leading to higher market shares of the respective segments. Maintaining dental hygiene through routines, including brushing, cleaning in between teeth, and rinsing, among others, is known as oral care. The procedure helps avoid periodontitis, caries, gingivitis, and other oral and gum problems. A few growth-enabling factors for the market include the rising popularity of cosmetic dentistry, the transforming dental care segment, and products such as teeth whitening gaining popularity in Europe.

However, when these products are used repeatedly, whitening agents like teeth-whitening pens can permanently damage tooth enamel. The loss of the protective enamel layer continuously may lead to sensitive teeth. Teeth-whitening chemicals will probably come into touch with the gum line, which may result in regional discomfort and irritation. Additionally, whitening agents may result in uneven tooth whitening, particularly if some or all of the dentition's teeth are artificial. This could be a market restrainer and provides opportunity and scope for developing alternative methods. The easy availability of various brands under one roof, leading to a quick consumer switch, led supermarkets and hypermarkets to hold the largest market share. Oral health education programs in countries like France, Germany, Ireland, and the United Kingdom also assist market growth due to greater awareness of dental health.

Europe Oral Care Industry Segmentation

Maintaining dental hygiene through routines including brushing, cleaning in between teeth, and rinsing, among others, is the practice of oral care. Dental and gum problems like gingivitis, caries, cavities, and periodontitis are among those that are prevented by practicing oral care. Oral care products are defined as products used for the care of the teeth and the mouth. The European oral care market offers a range of products, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements (manual, electric, battery), toothpaste (pastes, gels, polish, powder), and denture products through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, and other distribution channels. The study also covers the regional-level analyses of major countries like Spain, the United Kingdom, Germany, France, Italy, and Russia.