Europe Oral Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.74 % |
| Market Concentration | Medium |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Europe Oral Care Market Analysis
Europe's oral care market is forecasted to register a CAGR of 4.74% over the forecast period.
Oral care, which already plays a significant part in consumers' daily personal care routines, has been mostly unaffected by the COVID-19 pandemic. However, not all oral care categories fared well. During the period when protective face masks were worn to stop the spread of COVID-19, mouth fresheners experienced a significant reduction in sales. Simultaneously, Due to the high risk of COVID-19 transmission, consumers had to restrict their dental appointments and were eager to adopt more strict oral hygiene practices at home. Along with this, there was a general tendency during the pandemic to practice better personal hygiene. therefore increasing the demand for the oral care market in the region.
The European oral care market is largely dominated by toothpaste, toothbrushes, and replacement heads, having registered prominent market shares. Toothpaste is a basic necessity for oral hygiene, and the high price of e-toothbrush are key factor leading to higher market shares of the respective segments. Maintaining dental hygiene through routines, including brushing, cleaning in between teeth, and rinsing, among others, is known as oral care. The procedure helps avoid periodontitis, caries, gingivitis, and other oral and gum problems. A few growth-enabling factors for the market include the rising popularity of cosmetic dentistry, the transforming dental care segment, and products such as teeth whitening gaining popularity in Europe.
However, when these products are used repeatedly, whitening agents like teeth-whitening pens can permanently damage tooth enamel. The loss of the protective enamel layer continuously may lead to sensitive teeth. Teeth-whitening chemicals will probably come into touch with the gum line, which may result in regional discomfort and irritation. Additionally, whitening agents may result in uneven tooth whitening, particularly if some or all of the dentition's teeth are artificial. This could be a market restrainer and provides opportunity and scope for developing alternative methods. The easy availability of various brands under one roof, leading to a quick consumer switch, led supermarkets and hypermarkets to hold the largest market share. Oral health education programs in countries like France, Germany, Ireland, and the United Kingdom also assist market growth due to greater awareness of dental health.
Europe Oral Care Market Trends
Mouth Washes and Rinses to Experience Fastest Growth Rate
The business is projected to be driven by rising oral hygiene awareness and greater penetration into emerging economies. Consumers with dry mouth, diabetes, or systemic diseases, such as Sjogren's syndrome, or those who are undergoing radiation therapies use alcohol-free mouthwashes, which also support the growth of the segment in the region. In developing economies, key players work on increasing awareness of the importance of integrating mouthwashes as a part of the primary oral care routine, i.e., before or after brushing and at different intervals during the day to maintain the pH of the mouth and to fight germs that can cause gum diseases.
Herb and plant extracts are used more frequently in toothpaste and mouthwashes. Natural phytochemicals are used in oral hygiene products due to the development of multidrug-resistant diseases and the need for affordable, secure, and efficient alternatives. Some herbal ingredients and plant products that are frequently investigated for usage in toothpaste and mouthwashes include aloe, curcumin, eucalyptus oil, licorice, neem, and tea tree oil. Thus, the market is further driven by the use of herbal ingredients in mouthwashes, as there is an increase in consumer preference for organic and natural ingredients.
Germany Holds the Largest Market Share
Germany holds the largest market share attributed to the largest consumer market in the country and its dense population. Key players in the country indulge in partnerships with several dental associations by launching oral care centers and campaigns to create awareness and promote their oral care products. Moreover, dental associations approve certain oral care brands as safe and effective to use. This also encourages customers to invest in mouthwashes and other oral care products, supported by the rising per capita spending for oral hygiene products. The flourishing oral care market in Germany is stimulated by the country's expanding beauty and personal care sector. GlaxoSmithKline and Procter & Gamble continued to lead the German toothpaste market, as they contain a portfolio of well-known and trusted brands.
Technology improvements in the field and rising public awareness of oral hygiene drive the market in Germany. Teeth whitening products have become more popular in the country as people place a greater emphasis on personal care.
German consumers seek customized oral hygiene solutions or products that address their unique demands, such as antimicrobial toothpaste, tartar-protecting toothpaste, and orthodontic toothbrushes.
Europe Oral Care Industry Overview
The European oral care market is a consolidated market with small and big companies. Few leading companies dominate the market with a major market share. Companies come up with various strategies to remain in the competition. Players also incorporate natural/organic products in their portfolio. Players operating in the market focus on adopting key strategies, like product innovations, rapid market expansions, mergers and acquisitions, and partnerships, to gain higher market share, strengthen their consumer base, and gain a competitive edge over other companies. The oral care industry is one of the fastest consumer goods industries in the region, with key players bringing products on retail shelves with different functionalities. The most active companies in the market include Procter & Gamble, Unilever PLC, Colgate-Palmolive, GlaxoSmithKline PLC, and Sunstar Suisse S.A. They focus on introducing new products and expanding their presence into new markets to cater to the interests of consumers and achieve major market share.
Europe Oral Care Market Leaders
Procter & Gamble
Unilever
Colgate-Palmolive Company
GlaxoSmithKline plc
Sunstar Suisse S.A.
*Disclaimer: Major Players sorted in no particular order
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Europe Oral Care Market News
- In November 2022, Colgate partnered with Perfect Corp. to use augmented reality (AR) simulation to bring the outcomes of the brands' Colgate Optic White Overnight Teeth Whitening Pen to life.
- In November 2022, CO. by Colgate, a new oral beauty care line that targeted the Gen-Z consumer was introduced. Products include CO. by Colgate Oh So Glowing Gel Toothpaste with Charcoal, which has stain-removing power; CO. to Go On-The-Go Anticavity Toothpaste Tabs, a waterless formula for brushing teeth on the go; and the TLC Toothbrush Starter Kit with a reusable aluminum handle and replaceable brush heads.
- In February 2022, Colgate-Palmolive Co. introduced a recyclable toothpaste tube. It uses the same No. 2 plastic High-Density Polyethylene (HDPE), which is similar to that used in milk and detergent bottles. There are no additional actions necessary to recycle the tubes, such as rinsing, cutting, or cleaning it before placing it in a recycling container.
Europe Oral Care Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Breath Fresheners
5.1.2 Dental Floss
5.1.3 Denture Care
5.1.4 Mouthwashes and Rinses
5.1.5 Toothbrushes and Replacements
5.1.6 Toothpaste
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies And Drug Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Country
5.3.1 Europe
5.3.1.1 Spain
5.3.1.2 United Kingdom
5.3.1.3 Germany
5.3.1.4 France
5.3.1.5 Italy
5.3.1.6 Russia
5.3.1.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Procter & Gamble
6.3.2 Unilever
6.3.3 Colgate-Palmolive Company
6.3.4 GlaxoSmithKline PLC
6.3.5 Sunstar Suisse S.A.
6.3.6 Henkel AG & Co. KGaA
6.3.7 Church & Dwight Co. Inc.
6.3.8 Hawley & Hazel (BVI) Co. Ltd.
6.3.9 Johnson & Johnson Consumer Inc
6.3.10 Pierre Fabre S.A
6.3.11 Lactona Europe BV
6.3.12 Pierrot (Fushima SL)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Oral Care Industry Segmentation
Maintaining dental hygiene through routines including brushing, cleaning in between teeth, and rinsing, among others, is the practice of oral care. Dental and gum problems like gingivitis, caries, cavities, and periodontitis are among those that are prevented by practicing oral care. Oral care products are defined as products used for the care of the teeth and the mouth. The European oral care market offers a range of products, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements (manual, electric, battery), toothpaste (pastes, gels, polish, powder), and denture products through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, and other distribution channels. The study also covers the regional-level analyses of major countries like Spain, the United Kingdom, Germany, France, Italy, and Russia.
| Product Type | |
| Breath Fresheners | |
| Dental Floss | |
| Denture Care | |
| Mouthwashes and Rinses | |
| Toothbrushes and Replacements | |
| Toothpaste |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies And Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Country | |||||||||
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Europe Oral Care Market Research FAQs
What is the current Europe Oral Care Market size?
The Europe Oral Care Market is projected to register a CAGR of 4.74% during the forecast period (2024-2029)
Who are the key players in Europe Oral Care Market?
Procter & Gamble, Unilever, Colgate-Palmolive Company, GlaxoSmithKline plc and Sunstar Suisse S.A. are the major companies operating in the Europe Oral Care Market.
What years does this Europe Oral Care Market cover?
The report covers the Europe Oral Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Oral Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Oral Care Industry Report
Statistics for the 2024 Europe Oral Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Oral Care analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
