Market Share of Europe OOH And DOOH Industry
The European OOH and DOOH market is fragmented, with the presence of major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.
- June 2024: Elevision, a Dubai-based company, pioneered the installation of digital advertising screens in residential elevators, marking a first in the United Kingdom. Currently, these screens adorn 63 buildings in London, with plans to extend to an additional 30.
- June 2024 - Ocean Outdoor UK Ltd expanded its UK portfolio into Wales, debuting a large-scale digital out-of-home (DOOH) roadside screen strategically positioned on a major commuter route leading into Cardiff's city center. This marks Ocean's inaugural venture into Wales, augmenting its XL Network, a collection of 24 interconnected DOOH roadside screens, each boasting dimensions at least 1.5 times larger than a standard 48-sheet. The XL Network garners an impressive 5,571,690 weekly impressions.
Europe OOH And DOOH Market Leaders
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JCDecaux Group
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Clear Channel Outdoor Inc.
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Ströer SE & Co. KGaA
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Ocean Outdoor UK Ltd
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Exterion Media Metro Service (UK) Ltd.
*Disclaimer: Major Players sorted in no particular order
