Europe Online Grocery Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Europe Online Grocery Delivery Market is segmented by product type ( Retail Delivery, Quick Commerce, Meal Kit Delivery) and by Country (United Kingdom, Germany, France, Spain, Rest of Europe). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Europe Online Grocery Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Online Grocery Delivery Market Size

Europe Online Grocery Delivery Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 17.20 %
Market Concentration Medium

Major Players

Europe Online Grocery Delivery Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Online Grocery Delivery Market Analysis

The Europe Online Grocery Delivery Market is expected to register a CAGR of 17.2% during the forecast period.

  • Online grocery ordering has become increasingly popular in recent years. One of the primary drivers of market growth is the increasing proliferation of smartphones and internet connections, which allow for very easy and speedy meal delivery. According to GSMA Intelligence, 474 million individuals in Europe (86% of the population) subscribed to mobile services in 2021, and this figure is predicted to rise to 480 million by 2025.
  • The incorporation of IOT enables consumers to select online grocery delivery services using voice commands, thereby simplifying the delivery procedure. Such technological advancements are expected to propel the market under consideration. IoT connects businesses to restaurants, allowing them to provide quick delivery. For example, there may be days when they have larger orders that must be fulfilled within a specific time frame. The only thing that matters to a person when making a purchase is their online experience. It must be flawless from the very first use.
  • According to Otter, a delivery management and optimization platform survey conducted between January and June last year stated that people throughout the UK like ordering on weekends. The busiest day for delivery is Sunday (16.5% of all orders), followed by Saturday (16.4%) and Friday (16.3%). The number of orders is stable at the start of the week, with a little increase on Thursday. In terms of hours, the most popular time to order delivery is at night, with the 7 to 8 p.m. timeframe leading the way.
  • The COVID-19 pandemic benefited the industry since it promoted the usage of online grocery delivery services as millions of individuals were instructed to stay at home to contain the health catastrophe. During the COVID-19 pandemic, the online grocery platform became one of the key players. Delivery services grew rapidly as people ordered more fast food during the pandemic. UberEats dominates the French takeout delivery industry. Still, Deliveroo tripled its subscribers by giving unlimited deliveries for a tiny introductory price of USD 1, rising to USD 5.99 at the end of the second year.
  • On the flip side, apart from the consumer base, food expenses are also highly unpredictable. Several variables influence food pricing. Food delivery companies frequently struggle to keep up with market prices and establish a proper pricing strategy. Along with inflation and the mounting revenue shortfalls of its partners, food delivery services must focus on implementing offensive or defensive pricing methods to compete. This puts even more pressure on margins and has an impact on profitability.

Europe Online Grocery Delivery Industry Overview

The European online grocery delivery market is moderately competitive owing to the presence of multiple players. Players in the market use strategies like coming up with new products, merging with other companies, and buying other companies in order to grow their product lines, reach more places, and stay competitive in the market.

In March 2022, The Casino Group and Just Eat France will collaborate to make life easier for French citizens by delivering food to their doors in 30 minutes. Just can match consumer expectations even better because of its cooperation with the Casino Group in France. This agreement covers the group's French food brands, such as Franprix, Monoprix, Vival, Le Petit Casino, La Nouvelle Cave, and others.

In February 2022, after announcing an international commercial deal, France-based food retailer Carrefour and European online grocery marketplace Everli expanded their partnership to ten towns in France. Carrefour's hypermarkets and supermarkets will be available on Everli in Lille, Lyon, Nice, Toulouse, Bordeaux, Montpellier, Nantes, Grenoble, Rennes, and Paris, as well as their neighboring districts. Consumers in these locations can order up to 25,000 products from over 140 local retailers and have them delivered on the same day.

Europe Online Grocery Delivery Market Leaders

  1. Flink

  2. Just Eat

  3. Delivery Hero

  4. Uber Eats

  5. Gorillas

  6. *Disclaimer: Major Players sorted in no particular order
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Europe Online Grocery Delivery Market News

  • January 2023: Sainsbury's, the UK's largest supermarket chain, has partnered with online meal ordering and delivery service Eat Takeaway to provide speedier home delivery for groceries across the country. Customers can order things from Sainsbury's for delivery in under 30 minutes using the Just Eat app. The cooperation will begin with more than 175 stores by the end of February, with a nationwide rollout planned for 2023.
  • February 2022: Rohlik Group, a Czech online grocery delivery company, has extended its German business, Knusper.de, by opening in Germany's Rhine-Main Metropolitan Region. Customers in and around Frankfurt, Mainz, Wiesbaden, and Darmstadt have begun to place orders with the company. Customers in these places can buy more than 9,000 different items. About 30% of these items come from local butchers, bakeries, and wineries.

Europe Online Grocery Delivery Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Shift in Shopping Mode Preferences of the people
    • 5.1.2 Increasing Urbanization
    • 5.1.3 Attractive Offers and Payment Flexibility to Boost the Demand of the Market
  • 5.2 Market Restraints
    • 5.2.1 High-priced products and additional delivery charges
    • 5.2.2 Inconsistency in product quality

6. MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Retail Delivery
    • 6.1.2 Quick Commerce
    • 6.1.3 Meal Kit Delivery
  • 6.2 By Country
    • 6.2.1 United Kingdom
    • 6.2.2 Germany
    • 6.2.3 France
    • 6.2.4 Spain
    • 6.2.5 Eastern Europe
    • 6.2.6 Rest of Europe

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Flink
    • 7.1.2 Just Eat
    • 7.1.3 Delivery Hero
    • 7.1.4 Uber Eats
    • 7.1.5 Gorillas
    • 7.1.6 Doordash
    • 7.1.7 Amazon.com Inc.
    • 7.1.8 Zomato
    • 7.1.9 Rewe
    • 7.1.10 Getir
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Europe Online Grocery Delivery Industry Segmentation

An online grocer is either a physical supermarket or grocery store that accepts online orders or a separate e-commerce operation that sells grocery items. This service normally comes with a delivery fee. Online grocers are traditional supermarkets that have created internet channels to serve their customers better.

The Europe Online Grocery Delivery Market is divided into product types (retail delivery, quick commerce, meal kit delivery) and countries (the United Kingdom, Germany, France, Spain, and the Rest of Europe).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Product Type Retail Delivery
Quick Commerce
Meal Kit Delivery
By Country United Kingdom
Germany
France
Spain
Eastern Europe
Rest of Europe
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Europe Online Grocery Delivery Market Research FAQs

What is the current Europe Online Grocery Delivery Market size?

The Europe Online Grocery Delivery Market is projected to register a CAGR of 17.2% during the forecast period (2025-2030)

Who are the key players in Europe Online Grocery Delivery Market?

Flink, Just Eat, Delivery Hero, Uber Eats and Gorillas are the major companies operating in the Europe Online Grocery Delivery Market.

What years does this Europe Online Grocery Delivery Market cover?

The report covers the Europe Online Grocery Delivery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Online Grocery Delivery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Online Grocery Delivery Industry Report

Statistics for the 2025 Europe Online Grocery Delivery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Online Grocery Delivery analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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