Market Size of Europe Online Gambling Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 52.30 Billion |
| Market Size (2029) | USD 88.16 Billion |
| CAGR (2024 - 2029) | 11.01 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Online Gambling Market Analysis
The Europe Online Gambling Market size is estimated at USD 52.30 billion in 2024, and is expected to reach USD 88.16 billion by 2029, growing at a CAGR of 11.01% during the forecast period (2024-2029).
Casino gambling has been one of the rapidly growing gambling categories due to its convenience and optimal user experience. With the advent of technology, virtual reality, blockchain, and mobile platforms are becoming popular in the gambling industry across Europe. Owing to this factor, the vendors are utilizing software suppliers, such as NetEntand Evolution Gaming, to integrate and develop the gaming experience of the consumers.
This migration from offline to online gambling was inevitably accompanied by increased revenue associated with online gambling. Growing hardware and software innovations, the rising popularity of casino and sports betting gambling, and enhanced internet penetration are expected to drive the growth of the European online gambling market. The dominating players have focused on mergers over the past few years to increase their market stake and improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC. Companies are developing innovative regional offerings to gain a competitive advantage and compete with established players. For instance, one of the United Kingdom's leading casino companies, 888 Holdings, signed up a new gaming partnership with software maker Microgaming.
Blockchain, IoT, and VR are changing the field of online gambling. Virtual reality and VR headsets have gained much popularity recently and are revolutionary addition to online gambling.
Europe Online Gambling Industry Segmentation
Online gambling is a type of betting on sports like casinos, poker, and other sports that are played over the internet. Online gambling is becoming popular due to its multi-layer taxation environment. The market has been segmented by game type, end-user, and geography. The market studied is segmented by game type into sports betting, casino, lottery, and bingo. By sports betting, the market studied is segmented into football, horse racing, e-sports, and others. By casino, the market studied is segmented into live casinos, slots, baccarat, blackjack, and others. By the end use, the market studied is segmented into desktop and mobile. The report covers major countries of Europe, including the United Kingdom, Italy, France, Spain, Germany, Netherlands, Sweden, and Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
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| Lottery | ||||||||
| Bingo |
| End Use | |
| Desktop | |
| Mobile |
| Geography | |
| Spain | |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Online Gambling Market Size Summary
The European online gambling market is experiencing significant growth, driven by technological advancements and changing consumer preferences. The shift from offline to online platforms has been a major factor in the market's expansion, with innovations in virtual reality, blockchain, and mobile technologies enhancing user experiences. This transition has led to increased revenues, as more consumers engage in online casino and sports betting. Key players in the industry are focusing on mergers and strategic partnerships to strengthen their market positions and improve profitability. Companies like Paddy Power and Betfair have merged to form Paddy Power Betfair PLC, while 888 Holdings has partnered with Microgaming to enhance its gaming offerings. The market is characterized by a high level of competition, with both established and new entrants seeking to capture market share through innovative regional offerings.
Regulatory frameworks across Europe vary, with countries like Great Britain and Italy showing a higher acceptance of online gambling as a leisure activity. The UK, in particular, has a well-regulated online gambling sector overseen by the Gambling Commission, which governs various forms of online gaming. Prominent players in the market include Bet365, 888 Holdings, and Entain PLC, among others. These companies often collaborate with third-party providers for software solutions, although some, like 888poker and William Hill, have opted for backward integration to develop their own technologies. The market remains fragmented, with new players entering due to the lucrative opportunities presented by the growing demand for online gambling services. Recent partnerships and expansions, such as Betway's launch of a France-facing website and Playtech's extended agreement with Flutter Entertainment, highlight the ongoing developments and strategic maneuvers within the industry.
Europe Online Gambling Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Game Type
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2.1.1 Sports Betting
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2.1.1.1 Football
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2.1.1.2 Horse Racing
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2.1.1.3 E-Sports
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2.1.1.4 Other Game Types
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2.1.2 Casino
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2.1.2.1 Live Casino
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2.1.2.2 Baccarat
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2.1.2.3 Blackjack
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2.1.2.4 Poker
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2.1.2.5 Slots
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2.1.2.6 Other Casino Games
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2.1.3 Lottery
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2.1.4 Bingo
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2.2 End Use
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2.2.1 Desktop
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2.2.2 Mobile
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2.3 Geography
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2.3.1 Spain
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2.3.2 United Kingdom
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2.3.3 Germany
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2.3.4 France
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2.3.5 Italy
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2.3.6 Russia
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2.3.7 Rest of Europe
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Europe Online Gambling Market Size FAQs
How big is the Europe Online Gambling Market?
The Europe Online Gambling Market size is expected to reach USD 52.30 billion in 2024 and grow at a CAGR of 11.01% to reach USD 88.16 billion by 2029.
What is the current Europe Online Gambling Market size?
In 2024, the Europe Online Gambling Market size is expected to reach USD 52.30 billion.
