Market Trends of Europe Nutricosmetics Industry
Increasing Demand for Nutricosmetics Among Millennials
The millennial generation is opting for the consumption of nutricosmetics due to rising beauty and health and as an extension of their routines. The significantly changing lifestyle of consumers along with the increased importance placed on maintaining good health and long-term beauty, especially among women, is creating a demand for nutricosmetics in the market studied. The growing desire of consumers to prevent premature aging or delay aging is boosting the demand for collagen-infused supplements, as they stimulate the production of fresh collagen and help deliver firmer and plump skin. Also, consumer demand for organic and natural-based supplements is increasing due to rising awareness about synthetic and chemical supplements. Owing to this, market players are launching vegan supplements in the market. For instance, in November 2022, Zeni London launched Beauty Glow Vegan Collagen powder. The product claims to provide 18 amino acids and improve skin texture and appearance. Over the medium term, the demand for nutricosmetics is expected to increase owing to the increasing demand for Preventive healthcare and wellness trend.
United Kingdom Holds the Largest Share of Market
The United Kingdom is one of the largest markets for nutricosmetics in Europe, as the demand for beauty and health supplements is increasing. Consumers' interests are inclined toward purchasing skincare products containing nutrients, including vitamin A, vitamin D, and omega-3 fatty acids, which have been linked to supporting skin health, offering manufacturers many opportunities to innovate. The demand for vitamin supplements is increasing in the country as vitamin supplements provide overall skin health. With high product awareness among consumers, the market players are launching new and innovative products in the market. For instance, in July 2022, Wellness mega-influencer Sommer Ray launched the first PETA-accredited 'beauty from within' ingestible plant-based beauty brand, IMARAÏS Beauty, into the United Kingdom market. According to the company claim, the brand consists of the hero product, Glow skincare gummies, and Nourish gummies for hair and scalp.
