Europe Noodles and Pasta Market Size (2024 - 2029)

Europe Noodles & Pasta Market Analysis

Europe's noodles and pasta market is projected to register a CAGR of 7.55% during the forecast period, 2022-2027.

Pasta and Noodles being an easy-to-prepare, nutritious, versatile, and cost-efficient meal has a growing demand among people in Europe. With an increase in focus on maintaining a healthy lifestyle, people in Europe look for nutritional content in packaged noodles and pasta which comes in various forms such as dried, frozen, chilled, and canned, that can offer them nutrition as well as save their mealtime preparation. Also, being versatile in nature, a lot of dishes can be carved out of pasta and noodles which taste good as well as filling. The major factors driving the consumption of pasta and noodles include the high nutritional value of durum wheat in the pasta such as lowering cholestrol and the fact that pasta can be prepared with various sauces so that it is suited to the palates of almost every culture in the region.

Also, aggressive advertising, brand promotions, and campaigns carried out by market players are boosting product demand in the region. For instance, in 2021 Barilla launched its new premium line 'Al Bronzo' with a global campaign created by Publicis Italy - Barilla's global strategic and creative partner. To promote the product, an international film was produced by BRW and shot in Milan by French director Philippe André to display a powerful narrative and images showing the new product.

On the other hand, the consumption of linguini, fettuccini, spaghetti pasta, and noodles increased significantly during the pandemic. The consumers stockpiled these products, such as dried linguini, which have a higher shelf life. As companies in the region ensured that the distribution channel was not impacted, and stocks were replenished on time, which in turn, reflected a strong sales of these products during the pandemic.

However, the presence of counterfeit products such as pasta and noodles made of poor-quality flour often intended for animals rather than humans affects the consumption of noodles and pasta in the region. In addition, the ongoing war between Russia and Ukraine has negatively affected the global food business by raising the inflation rates and trade business between different countries.

Europe Noodles & Pasta Industry Segmentation

Noodles and pasta are types of food made from unleavened dough, which is rolled flat and cut, stretched, or extruded into long strips or strings. Noodles are usually made from common wheat, while pasta is mainly made with durum.

The Europe noodles and pasta market is segmented by form, distribution channel, and geography. By form, the market is segmented into ambient/canned, dried, chilled/frozen. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. By geography, the market is bifurcated into the United Kingdom, Germany, France, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).