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Europe Non-Dairy Milk Market Size

The Europe Non-Dairy Milk Market is experiencing significant growth, driven by the increasing popularity of plant-based milk alternatives. This market expansion is supported by innovations in ingredient diversification and product development that aim to mimic the sensory and nutritional qualities of traditional cow's milk. The off-trade distribution channels, particularly hypermarkets and supermarkets, play a crucial role in the market's dominance due to their extensive brand offerings and promotional activities. While the on-trade channels are still developing, the preference for plant-based milk at home remains strong. Germany leads the region in market share, with a high consumer familiarity and preference for milk alternatives, followed by Spain, where a growing number of consumers identify as flexitarian.

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Market Size of europe non-dairy milk Industry

Europe Non-Dairy Milk Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 5.6 Billion
svg icon Market Size (2029) USD 10.96 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 14.38 %
svg icon Largest Share by Country Germany
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Non-Dairy Milk Market Analysis

The Europe Non-Dairy Milk Market size is estimated at 5.6 billion USD in 2024, and is expected to reach 10.96 billion USD by 2029, growing at a CAGR of 14.38% during the forecast period (2024-2029).

5.6 Billion

Market Size in 2024 (USD)

10.96 Billion

Market Size in 2029 (USD)

14.55 %

CAGR (2017-2023)

14.38 %

CAGR (2024-2029)

Largest Market by Distribution Channel

97.79 %

value share, Off-Trade, 2023

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The wider availability of various brands, ease of reading product labels, and convenience in comparing different products make it the preferred type among dairy consumers.

Largest Market by Country

22.80 %

value share, Germany, 2023

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The increasing vegan population in the country with the wider acceptance of innovation in the sector including plant-based milk products is influencing the growth of the segment in the market.

Fastest-growing Market by Distribution Channel

14.44 %

Projected CAGR, Off-Trade, 2024-2029

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The increased adoption of e-commerce platforms among the consumers and growing presence of online retailers in the Europe region are anticipated to drive the off-trade segment.

Fastest-growing Market by Country

23.53 %

Projected CAGR, Russia, 2024-2029

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In Russia, plant-based milk consumption is the segment that is driven by the rise in a number of individuals who are intolerant to lactose and its' increased health-beneficial factors.

Leading Market Player

25.05 %

market share, Danone SA, 2022

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Danone's major focus on the quality and high standards of the products in the plant-based beverages segment with products in a wider range of brands made it the market leader

Easy availability of plant-based milk through wide retail sector is boosting the growth

  • Plant-based milk is the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seek to replicate the sensory experience and nutritional value of cow’s milk. The sales value of plant-based milk through the overall distribution channel is anticipated to grow by 70.3% in 2026 from 2022.
  • Among overall distribution channels, the off-trade segment dominates the distribution channels of the Europe plant-based milk market. Hypermarkets and supermarkets primarily drive the high market share of off-trade channels. The sales value of plant-based milk in supermarkets and hypermarkets registered a growth of 72.57% from 2018 to 2022. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions.
  • Compared to other plant-based milk, soy milk is the most consumed through off-trade channels, with a market share of 38.17% in 2022.
  • The region does not have a considerable market for the on-trade channels and is at a nascent stage. Consumers prefer plant-based milk at home and are less likely to drink from a restaurant or food service outlet. On-trade channels acquired less than 3% of the value share in 2022 compared to off-trade channels.
  • In Europe, plant-based milk alternatives have been gaining popularity compared to other plant-based products, such as cheese and meat, and many consumers are already familiar with milk alternatives like soy, oat, almond, and coconut milk. In Germany, 93% of consumers already buy plant-based milk alternatives, which is higher than in any other plant-based product category.
Europe Non-Dairy Milk Market

Germany plays a major role in the consumption of plant-based milk in the region

  • The plant-based milk in the Europe region witnessed a growth of 14.1% in 2022 compared to the previous year, 2021. The growth is attributed to many consumers drawn toward the health and sustainability benefits of plant-based products. Plant-based beverages also claim other advantages, as they have a longer shelf life than dairy-based milk. Cow’s milk usually lasts four to seven days, but plant-based milk lasts up to 10 days at room temperature.
  • By country, Germany is the leading market for plant-based milk in the region, and it is anticipated to grow by 77.6% in 2024 compared to the year 2021. Compared to other plant-based products, many consumers in the country are familiar with milk alternatives. Milk is the most preferred plant-based product in the country, with 93% of consumers buying it already. In 2021, 75% of consumers in Germany consumed oat milk as their go-to alternative to conventional milk, 69.4% consumed almond milk, and almost 51% consumed soy milk. Milk is the most preferred plant-based product in the country, with a consumption rate of 93%.
  • Spain is the second-leading market for plant-based milk in the region. In Spain, the number of vegans is growing, and more than half of the population wants to reduce meat consumption, considering themselves flexitarian. As of 2022, 30% of Spanish consumers identify as flexitarian, while 6% follow a plant-based diet. The total sales value of plant-based milk in Spain reported an increase from USD 650.7 million in 2021 to USD 706.4 million in 2022, which represented an increase of approximately 8.6%. Compared to other plant-based milk, soy milk is majorly consumed in Spain. In 2022, soy milk accounted for 31.5% of the value share.

Europe Non-Dairy Milk Industry Segmentation

Almond Milk, Cashew Milk, Coconut Milk, Hazelnut Milk, Hemp Milk, Oat Milk, Soy Milk are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • Plant-based milk is the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seek to replicate the sensory experience and nutritional value of cow’s milk. The sales value of plant-based milk through the overall distribution channel is anticipated to grow by 70.3% in 2026 from 2022.
  • Among overall distribution channels, the off-trade segment dominates the distribution channels of the Europe plant-based milk market. Hypermarkets and supermarkets primarily drive the high market share of off-trade channels. The sales value of plant-based milk in supermarkets and hypermarkets registered a growth of 72.57% from 2018 to 2022. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions.
  • Compared to other plant-based milk, soy milk is the most consumed through off-trade channels, with a market share of 38.17% in 2022.
  • The region does not have a considerable market for the on-trade channels and is at a nascent stage. Consumers prefer plant-based milk at home and are less likely to drink from a restaurant or food service outlet. On-trade channels acquired less than 3% of the value share in 2022 compared to off-trade channels.
  • In Europe, plant-based milk alternatives have been gaining popularity compared to other plant-based products, such as cheese and meat, and many consumers are already familiar with milk alternatives like soy, oat, almond, and coconut milk. In Germany, 93% of consumers already buy plant-based milk alternatives, which is higher than in any other plant-based product category.
Product Type
Almond Milk
Cashew Milk
Coconut Milk
Hazelnut Milk
Hemp Milk
Oat Milk
Soy Milk
Distribution Channel
Off-Trade
By Sub Distribution Channels
Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
On-Trade
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Europe Non-Dairy Milk Market Size Summary

The Europe Non-Dairy Milk Market is experiencing significant growth, driven by the increasing consumer preference for plant-based alternatives over traditional dairy products. This shift is largely attributed to the health and sustainability benefits associated with non-dairy milk, as well as advancements in product development that enhance the sensory and nutritional qualities of these alternatives. The market is predominantly supported by off-trade distribution channels, such as supermarkets and hypermarkets, which offer a wide range of brands and frequent promotions. Among the various types of plant-based milk, soy milk holds a substantial share, particularly in off-trade channels. The market's expansion is further bolstered by the growing familiarity and acceptance of milk alternatives like soy, oat, almond, and coconut milk across Europe, with Germany and Spain leading in consumption.

The demand for plant-based milk in Europe is expected to remain robust, with a steady increase in per capita consumption anticipated over the forecast period. This trend is supported by the rising number of consumers identifying as flexitarian or following a plant-based diet, particularly in countries like Spain. The market is characterized by a fragmented landscape, with major players such as Calidad Pascual SAU, Danone SA, Ecotone, Oatly Group AB, and Otsuka Holdings Co. Ltd holding significant shares. Recent developments, such as product launches and strategic partnerships, indicate a dynamic market environment, with companies expanding their portfolios and distribution networks to cater to the growing demand for non-dairy milk products.

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Europe Non-Dairy Milk Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Product Type

      1. 1.1.1 Almond Milk

      2. 1.1.2 Cashew Milk

      3. 1.1.3 Coconut Milk

      4. 1.1.4 Hazelnut Milk

      5. 1.1.5 Hemp Milk

      6. 1.1.6 Oat Milk

      7. 1.1.7 Soy Milk

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 By Sub Distribution Channels

          1. 1.2.1.1.1 Convenience Stores

          2. 1.2.1.1.2 Online Retail

          3. 1.2.1.1.3 Specialist Retailers

          4. 1.2.1.1.4 Supermarkets and Hypermarkets

          5. 1.2.1.1.5 Others (Warehouse clubs, gas stations, etc.)

      2. 1.2.2 On-Trade

    3. 1.3 Country

      1. 1.3.1 Belgium

      2. 1.3.2 France

      3. 1.3.3 Germany

      4. 1.3.4 Italy

      5. 1.3.5 Netherlands

      6. 1.3.6 Russia

      7. 1.3.7 Spain

      8. 1.3.8 Turkey

      9. 1.3.9 United Kingdom

      10. 1.3.10 Rest of Europe

Europe Non-Dairy Milk Market Size FAQs

The Europe Non-Dairy Milk Market size is expected to reach USD 5.60 billion in 2024 and grow at a CAGR of 14.38% to reach USD 10.96 billion by 2029.

In 2024, the Europe Non-Dairy Milk Market size is expected to reach USD 5.60 billion.

Europe Non-Dairy Milk Market Report Snapshots

Europe Non-Dairy Milk Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029