Europe Non-dairy Cheese Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.85 Billion |
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Market Size (2029) | USD 2.35 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 22.49 % |
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Largest Share by Country | United Kingdom |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
Europe Non-dairy Cheese Market Analysis
The Europe Non-dairy Cheese Market size is estimated at 0.85 billion USD in 2024, and is expected to reach 2.35 billion USD by 2029, growing at a CAGR of 22.49% during the forecast period (2024-2029).
0.85 Billion
Market Size in 2024 (USD)
2.35 Billion
Market Size in 2029 (USD)
34.32 %
CAGR (2019-2023)
22.49 %
CAGR (2024-2029)
Largest Market by Distribution Channel
96.15 %
value share, Off-Trade, 2023
The product assortment and shelf space in off-trade retail channels is allowing consumers to compare the products, which has emerged to be one of the major factor driving segmental growth.
Largest Market by Country
34.25 %
value share, United Kingdom, 2023
The rise in acceptance of vegan products due to intense for health oriented foods coupling with companies more willing to boost their R&D spending in the country is driving the segment.
Fastest-growing Market by Distribution Channel
22.61 %
Projected CAGR, Off-Trade, 2024-2029
The rising preference to buy essential groceries online during the pandemic drove the off-trade channel. The growth is also assisted by better consumer reach through digital marketing
Fastest-growing Market by Country
30.54 %
Projected CAGR, Turkey, 2024-2029
The growing awareness and importance of healthy diets in the country has become the major drivng factor in the country anticipated to drive in the forecasted period.
Leading Market Player
17.93 %
market share, Upfield Holdings BV, 2022
The wider plant-based portfolio of Upfield Holdings BV with its presence in almost all the countries in the region and product diversity is driving the company's growth in the market.
Major retailers are adopting e-commerce platforms to captivate a larger market
- The off-trade segment dominates the distribution channels of the Europe non-dairy cheese market. In the off-trade segment, the online retail channel sub-segment is the fastest-growing one and is projected to record a CAGR of 27.3% over the forecast period. The growth of e-commerce provides companies the opportunity to access a larger target market and effectively serve customer needs. Many people started ordering dairy alternatives like non-dairy cheese online due to their hectic schedules and the nationwide lockdown in 2020. The four main e-commerce channels for dairy alternatives were direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services.
- Globally, the sales of non-dairy cheese through on-trade channels in terms of value declined by 3.51% in 2020 compared to 2019 as foodservice sectors were shut down due to the outbreak. In 2020, there were 65,090 restaurants in Germany, a decrease of 8.49% from 2019. Based on the distribution channel, the overall non-dairy cheese consumption was around 0.03 kg per person in 2022. The rapid establishment of vegan restaurants and the introduction of vegan options in menus are likely to propel the non-dairy cheese market during the forecast period.
- In the off-trade segment, supermarkets and hypermarkets accounted for a major share of 58.3% by value. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The demand for dairy alternative products is rising, including non-dairy cheese that is widely accessible at supermarkets and online retailers. The omnichannel approach adopted by major retailers globally is driving the non-dairy cheese market.
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The rise in flexitarian and vegetarian populations across Spain, Germany, and U.K. is estimated to drive future market demand.
- The per capita consumption of non-dairy cheese is estimated to reach 1.69 kg annually in 2029, up by 103.56% from 0.83 kg in 2023. Non-dairy cheese has significant penetration across Germany and the United Kingdom, as vegetarians and flexitarians in the countries are most likely to replace conventional cheese with plant-based cheese products. Regarding plant-based cheese, 38% of UK consumers were looking for plant-based sliced cheese at supermarkets in 2020.
- Turkey and Spain are identified as the fastest-growing markets in Europe. In Spain, the consumption of non-dairy cheese is anticipated to grow, registering a CAGR of 19.69% during the forecast period to reach a sales volume of 2,603.467 metric tonnes by the end of 2029. The rise in flexitarian and vegetarian populations across these countries is estimated to drive future market demand. In 2020, 30% of consumers were flexitarian in Spain, and 6% were vegan and vegetarian.
- High consumer awareness about plant-based nutrition and favorable macroeconomic environments are the key factors shaping the European non-dairy cheese industry. The EU's 2022 promotional policy will encourage a shift to more plant-based diets after branding red and processed meat as a cancer risk. This will create opportunities across the foodservice industry. In Germany, Pizza Hut offers three permanent vegan pizzas topped with Violife plant-based cheese. Other fast-food chains such as Domino's, McDonald's, Greggs, and Subway also use non-dairy cheese in their vegan dishes. The sales value of non-dairy cheese in Germany is estimated to grow, registering a CAGR of 20.01% during the forecast period and reaching a market value of USD 613.87 million by 2029.
Europe Non-dairy Cheese Market Trends
The innovations taking place within the sector, coupled with lower fat content, is largely influencing the consumption rate in the European market.
- Plant-based cheese consumption has been on the rise in Europe owing to the growing consumption of plant-based foods across the region. Consumption of plant-based foods in Europe increased by a staggering 49% between 2019 and 2020. The non-dairy cheese per capita consumption increased by 38% from 2020-2022, making it the second most consumed category of dairy alternatives after plant-based milk in Europe.
- Several innovations in the sector are influencing the consumption rate. Several non-dairy cheese varieties are emerging on the market, like non-dairy sliced cheese, which is popular across many European nations. Consumers in Spain and Germany are the most willing to choose plant-based cheese over traditional cheese. German consumers prefer to consume plant-based cream cheese (32%), sliced cheese (32%), and plant-based mozzarella (31%), which are easily available in supermarkets across the region. In Germany, there are over 90 distinct plant-based cheese substitutes and 40 different labels, making it the largest market in Europe.
- Europeans recently became inclined toward the consumption of fermented alternatives for cheeses like camembert, feta, and mozzarella, which are made exclusively from nuts like cashew, macadamia, or almond, but other bases can be found as well, including soy, seeds, and rice. Several companies like Simply V (Germany), Sheese (UK), and Vegan Deli (Monaco) are also involved in producing ‘simple’ cheese analogs of gouda and cheddar, as well as shredded (pizza) cheese, owing to the increased demand for various non-dairy cheese in the region. With the growing demand for plant-based cheese innovations, consumption is anticipated increase by 33.0% during 2023-2025 in Europe.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The production increase of oats is largely driving the raw material production.
Europe Non-dairy Cheese Industry Overview
The Europe Non-dairy Cheese Market is fragmented, with the top five companies occupying 39.84%. The major players in this market are Bel Group, Danone SA, Saputo Inc., Simply V and Upfield Holdings BV (sorted alphabetically).
Europe Non-dairy Cheese Market Leaders
Bel Group
Danone SA
Saputo Inc.
Simply V
Upfield Holdings BV
Other important companies include First Grade International Limited, Granarolo SpA, Otsuka Holdings Co. Ltd, Tofutti Brands Inc., VBites Foods Ltd.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Non-dairy Cheese Market News
- October 2022: Sheese launched two new vegan cheese products in the United Kingdom. These products were "Sheese Italiano" and "Sheese Mighty Melter".
- December 2021: Bel Company launched its plant-based Babybell cheese under the Babybell brand. These products were certified vegan by The Vegan Society and fortified with calcium and B12.
- July 2021: Daiya Foods, a manufacturer of plant-based items and dairy-free cheese, revealed its new online shop, which will enable customers interested in exploring more about plant-based eating to buy the company's whole line of dairy-, gluten-, and soy-free food directly.
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Europe Non-dairy Cheese Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Per Capita Consumption
2.2. Raw Material/commodity Production
2.2.1. Dairy Alternative - Raw Material Production
2.3. Regulatory Framework
2.3.1. France
2.3.2. Germany
2.3.3. Italy
2.3.4. United Kingdom
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Distribution Channel
3.1.1. Off-Trade
3.1.1.1. By Sub Distribution Channels
3.1.1.1.1. Convenience Stores
3.1.1.1.2. Online Retail
3.1.1.1.3. Specialist Retailers
3.1.1.1.4. Supermarkets and Hypermarkets
3.1.1.1.5. Others (Warehouse clubs, gas stations, etc.)
3.1.2. On-Trade
3.2. Country
3.2.1. Belgium
3.2.2. France
3.2.3. Germany
3.2.4. Italy
3.2.5. Netherlands
3.2.6. Spain
3.2.7. Turkey
3.2.8. United Kingdom
3.2.9. Rest of Europe
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. Bel Group
4.4.2. Danone SA
4.4.3. First Grade International Limited
4.4.4. Granarolo SpA
4.4.5. Otsuka Holdings Co. Ltd
4.4.6. Saputo Inc.
4.4.7. Simply V
4.4.8. Tofutti Brands Inc.
4.4.9. Upfield Holdings BV
4.4.10. VBites Foods Ltd
5. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF NON-DAIRY CHEESE, KG, EUROPE, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF EUROPE NON-DAIRY CHEESE MARKET - RAW MATERIAL, METRIC TONNES, EUROPE, 2017 - 2021
- Figure 3:
- VOLUME OF NON-DAIRY CHEESE, METRIC TONNES, BY EUROPE, 2017 - 2029
- Figure 4:
- VALUE OF NON-DAIRY CHEESE, USD MN, BY EUROPE, 2017 - 2029
- Figure 5:
- VOLUME OF NON-DAIRY CHEESE MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 6:
- VALUE OF NON-DAIRY CHEESE MARKET BY DISTRIBUTION CHANNEL, USD MN, EUROPE, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF NON-DAIRY CHEESE MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF NON-DAIRY CHEESE MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF NON-DAIRY CHEESE MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF NON-DAIRY CHEESE MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, EUROPE, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF NON-DAIRY CHEESE MARKET, BY SUB DISTRIBUTION CHANNELS , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF NON-DAIRY CHEESE MARKET, BY SUB DISTRIBUTION CHANNELS , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF NON-DAIRY CHEESE MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 14:
- VALUE OF NON-DAIRY CHEESE MARKET SOLD VIA CONVENIENCE STORES, USD MN, EUROPE, 2017 - 2029
- Figure 15:
- VOLUME OF NON-DAIRY CHEESE MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 16:
- VALUE OF NON-DAIRY CHEESE MARKET SOLD VIA ONLINE RETAIL, USD MN, EUROPE, 2017 - 2029
- Figure 17:
- VOLUME OF NON-DAIRY CHEESE MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 18:
- VALUE OF NON-DAIRY CHEESE MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, EUROPE, 2017 - 2029
- Figure 19:
- VOLUME OF NON-DAIRY CHEESE MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 20:
- VALUE OF NON-DAIRY CHEESE MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, EUROPE, 2017 - 2029
- Figure 21:
- VOLUME OF NON-DAIRY CHEESE MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, EUROPE, 2017 - 2029
- Figure 22:
- VALUE OF NON-DAIRY CHEESE MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, EUROPE, 2017 - 2029
- Figure 23:
- VOLUME OF NON-DAIRY CHEESE MARKET SOLD VIA ON-TRADE, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 24:
- VALUE OF NON-DAIRY CHEESE MARKET SOLD VIA ON-TRADE, USD MN, EUROPE, 2017 - 2029
- Figure 25:
- VOLUME OF NON-DAIRY CHEESE MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 26:
- VALUE OF NON-DAIRY CHEESE MARKET BY COUNTRY, USD MN, EUROPE, 2017 - 2029
- Figure 27:
- VOLUME SHARE OF NON-DAIRY CHEESE MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 28:
- VALUE SHARE OF NON-DAIRY CHEESE MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 29:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
- Figure 30:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, BELGIUM, 2017 - 2029
- Figure 31:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, FRANCE, 2017 - 2029
- Figure 32:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, FRANCE, 2017 - 2029
- Figure 33:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, GERMANY, 2017 - 2029
- Figure 34:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, GERMANY, 2017 - 2029
- Figure 35:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, ITALY, 2017 - 2029
- Figure 36:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, ITALY, 2017 - 2029
- Figure 37:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
- Figure 38:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, NETHERLANDS, 2017 - 2029
- Figure 39:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, SPAIN, 2017 - 2029
- Figure 40:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, SPAIN, 2017 - 2029
- Figure 41:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, TURKEY, 2017 - 2029
- Figure 42:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, TURKEY, 2017 - 2029
- Figure 43:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
- Figure 44:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, UNITED KINGDOM, 2017 - 2029
- Figure 45:
- VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
- Figure 46:
- VALUE OF NON-DAIRY CHEESE MARKET, USD MN, REST OF EUROPE, 2017 - 2029
- Figure 47:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2029
- Figure 48:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2029
- Figure 49:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Non-dairy Cheese Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Spain, Turkey, United Kingdom are covered as segments by Country.
- The off-trade segment dominates the distribution channels of the Europe non-dairy cheese market. In the off-trade segment, the online retail channel sub-segment is the fastest-growing one and is projected to record a CAGR of 27.3% over the forecast period. The growth of e-commerce provides companies the opportunity to access a larger target market and effectively serve customer needs. Many people started ordering dairy alternatives like non-dairy cheese online due to their hectic schedules and the nationwide lockdown in 2020. The four main e-commerce channels for dairy alternatives were direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services.
- Globally, the sales of non-dairy cheese through on-trade channels in terms of value declined by 3.51% in 2020 compared to 2019 as foodservice sectors were shut down due to the outbreak. In 2020, there were 65,090 restaurants in Germany, a decrease of 8.49% from 2019. Based on the distribution channel, the overall non-dairy cheese consumption was around 0.03 kg per person in 2022. The rapid establishment of vegan restaurants and the introduction of vegan options in menus are likely to propel the non-dairy cheese market during the forecast period.
- In the off-trade segment, supermarkets and hypermarkets accounted for a major share of 58.3% by value. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The demand for dairy alternative products is rising, including non-dairy cheese that is widely accessible at supermarkets and online retailers. The omnichannel approach adopted by major retailers globally is driving the non-dairy cheese market.
| Distribution Channel | |||||||||
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| On-Trade |
| Country | |
| Belgium | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe |
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Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
| Keyword | Definition |
|---|---|
| Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
| Uncultured Butter | This type of butter is one which has not been processed in any way |
| Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
| Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
| Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
| Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
| Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
| Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
| UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
| Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
| Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
| On-trade | It refers to restaurants, QSRs, and bars. |
| Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
| Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
| Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
| Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
| Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
| Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
| Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
| Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
| DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
| OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
| Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
| Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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