Market Trends of Europe Motor Home Industry
Class B Motorhomes are Gaining Popularity
The class B segment, also known as camper vans or van conversions, has experienced a surge in popularity across Europe in recent years. Class B motorhomes are the most user-friendly. Whether users intend to travel on the main European road network or narrow country roads, the driving experience with these types of motorhomes is similar to that of a van.
A class B motorhome's amenities are typically limited to the necessities, such as toilet, shower, and bed, due to a lack of space for luxury features such as a washing machine or a large kitchen. However, a class B motorhome has many of the same features as a class A motorhome.
This type of motorhome is gaining popularity among younger generations and urban dwellers. Major players operating in the segment have seen a significant rise in demand for their compact camper van models, particularly from city-based customers seeking an affordable and flexible way to explore the outdoors on weekends and holidays.
In addition, other benefits that drive the class B segment include higher MPG, less fuel, and lower fuel costs. The market is witnessing increasing electrification with advancements in battery and electric drive technologies. Many conventional motorhome manufacturers are developing electric motorhomes and launching new electric models of motorhomes.
- In November 2023, Thor Industries introduced an EV charging station concept for electric RVs. The charging station concept is designed to serve the comprehensive requirements of electric recreational vehicles (eRVs), ranging from small travel trailers towed by EVs to big class A motorhomes.
Overall, owing to the ongoing developments, the class B segment is expected to gain more popularity in the market during the forecast period.
Germany is Anticipated to Hold a Major Share in the Market
Germany has long been a leading market for motorhomes in Europe, with a well-established industry and a strong culture of outdoor and camping tourism.
- According to the European Caravan Federation (ECF) report, from January to September 2023, 57,376 brand-new motorhomes were registered in Germany, compared to 56,901 units in 2022, indicating a rise of 0.8%.
The German motorhomes industry, which includes major players like Hymer, Dethleffs, and Bürstner, has been a driving force in shaping the European motorhomes market with its innovative designs and high-quality products.
Additionally, there is a growing demand for compact and maneuverable models, particularly among younger buyers and urban dwellers. In response to this demand, German manufacturers have been at the forefront of developing innovative compact motorhomes.
- In November 2023, Hymer GmbH & Co. KG showcased its new products, namely the new Hymer Venture S off-roader, the Hymer Free S Blue Evolution, the Hymer Camper Vans based on Fiat, and the new Eriba Touring Generation, for the 2023 model year at the CMT Stuttgart Holiday Exhibition.
The German motorhomes market is also characterized by a strong focus on sustainability and eco-friendliness. German manufacturers have been actively exploring alternative power sources and energy-efficient technologies to reduce the environmental impact of motorhomes.
Overall, the German motorhomes market is expected to continue its growth, driven by the increasing popularity of camping and outdoor tourism, the development of new technologies and innovations, and the growing demand for sustainable travel options.
