Market Trends of Europe MOOC Industry
Increasing demand for scalable learning platform
- Scalable learning encompasses more than merely increasing the number of books, e-learning courses, and video views. Scalable learning necessitates a systematic approach to gathering, assimilating, and disseminating new information across the company. An organization that can scale learning would be better equipped to adapt to change and innovate through disruption. One of the most important things a business can do is to create a scalable learning plan, as this would be their primary competitive advantage in the forecast period.
- The expansion of a remote learning platform parallel to the growth of the business constitutes its scalability. It is the capacity to adapt to shifting business requirements, such as training more personnel, providing more training resources, and handling more significant amounts of data.
- Moreover, the expansion of Europe's e-learning market share would be supported by Learning Management System (LMS) solutions. The primary benefit of employing LMS systems in education is that they may function as a centralized platform to support end-users in centralizing all of their learning resources rather than relying on several external drives.
- Further, the expansion of e-learning content suppliers would improve the outlook for the European market. The COVID-19 epidemic has compelled academic and professional trainers to launch online training and education programs. The need to have similarly qualified content suppliers is increasing, even as the requirement for solid e-learning platforms is expanding rapidly.
- According to Eurostat, in 2022, the rate of users doing an online course (of any subject) was reported to be highest in the Netherlands, with 35.33% of total individuals, followed by Finland, with 30.66%. The EU-27 countries totaled 16.42% of total individuals accessing online courses. Such significant values would drive the market players to increase investments in driving a considerable range of customers to access European studies.
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United Kingdom to Witness Significant Growth in the Market
- The trend is becoming more and more evident that United Kingdom universities are thinking much more strategically about online education as the institutions transition from a period of constraints and forced migrations to remote teaching that have significantly damaged the higher education experience.
- As sampler courses for degrees that are given in collaboration with MOOC platforms, MOOCs are mainly used for more strategic purposes. Any institution expecting a return on investment from these collaborations must thus provide credit-bearing, more expensive services, such as degrees and micro-credentials.
- This reason for MOOC platform agreements may be rather irregular regarding brand recognition or reputation. Several United Kingdom institutions have a strong enough brand to compete in the online education market if they make an effort to do so. Still, many are unaware of this or lack the resources to do so correctly.
- Few organizations are increasing their brand presence in the country through significant partnerships, which are anticipated to increase the market growth significantly during the forecast period. For instance, in September 2022, A member of the University of London, the London School of Economics and Political Science (LSE) announced the launch of its first two MicroBachelors® programs in Statistics Fundamentals and Mathematics, as well as its first Massive Open Online Course, An Introduction to Pre-University Mathematics, on edX, a global online learning platform from 2U, Inc. LSE, mentioned that it is one of the first institutions to broaden its degree relationship with 2U to introduce a set of edX micro-credentials that offer students a flexible, stacking pathway towards earning a fully online undergraduate education.
- Furthermore, according to HESA, in 2021/22, the England HE provider recorded 21,120 learners in the distance learning mode within the EU region. While 91,785 learners were recorded outside the EU region registered in distance learning mode. Such growing online learning trends would drive market growth during the forecast period.
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