Europe Meal Replacement Products Market Size (2024 - 2029)

Europe Meal Replacement Products Market Analysis

The Europe Meal Replacement Products Market size is estimated at USD 2.12 billion in 2024, and is expected to reach USD 3.16 billion by 2029, growing at a CAGR of 8.31% during the forecast period (2024-2029).

Meal replacement products are gaining traction among consumers who are monitoring special diets, majorly those managing weight, or watching their blood sugar levels due to diabetes. There are numerous companies in Europe primarily dedicated to offering tailored meals, such as shakes and drinks, for people willing to cut regular diets to effectively lose weight. Additionally, numerous supporting research studies and government regulations are expected to drive the preference for meal replacement products in the region. For instance, the European Union Commission Regulation established that substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss, whereas substituting one of the main daily meals with such products is expected to help people maintain their weight after weight loss.

Moreover, the market has also witnessed significant sales growth of formulations, owing to their natural profile and associated label claims. Companies are focusing on product positioning as an important tool to gain a sustainable advantage, and certain consumer groups are considered as target segments, and products are offered based on their health needs and preferences. Bertrand, a company headquartered in Germany, is providing organic and vegan variant meal replacement drinks that contain high-quality proteins from almonds, walnuts, oats, and rice, and provides readily available vegetable calcium.

Europe Meal Replacement Products Industry Segmentation

A meal replacement is a beverage, bar, bowl of soup, etc. that is meant to replace a substantial meal and typically has a set amount of calories and nutrients. The Europe meal replacement products market is segmented by product type, distribution channel, and geography. By product type, the market studied is segmented into ready-to-drink products, nutritional bars, powdered supplements, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online retail stores, convenience stores, specialty stores, and other distribution channels. Furthermore, the report takes into consideration the market for meal replacement products in established and emerging countries of Europe including the United Kingdom, Spain, Italy, Germany, Russia, France, and Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).