Market Trends of Europe Jeans Industry
This section covers the major market trends shaping the Europe Jeans Market according to our research experts:
The Shifting Consumer Preference for Innovative Jeans Products
A significant trend in the market is consumers' shifting preference for distressed, cropped, and patched jeans. People in Europe are becoming more and more interested in trendy jeans, such as those with cropped hems, skinny pants, two-tone jeans, and thin jeans. Due to their informal appearance and media marketing, these trends are rapidly gaining popularity among consumers, particularly among the younger generation. Jeans manufacturers are launching new products. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable.
In the jeans market, fancy denims with embellishments like patches, laces, and embroidery are also selling rapidly. Just as in other parts of the world, the introduction of the internet had an impact on jeans in Europe. Numerous online resources offered customers the ability to quickly find and purchase the newest jeans. This meant that the buyer had more options and could purchase higher-quality jeans. The denim jean has literally burst every creative barrier since it was released from all creative constraints and has assumed many different disguises to be worn in.
Germany Holds Largest Market Share
The largest market for jeans in Europe is Germany. It is the most populated country in the European Union, with 83 million people. Given its sizeable population and per capita income of USD 50,801 per year, according to the World Bank in 2021, it is a sizable market for the majority of clothes. Germany imports jeans in large quantities both directly from the EU and from countries all around the world. Jeans continue to be a mainstay in many Germans' wardrobes, despite predictions that other fashion-related categories would have a bigger rebound commencing in 2022. Denim jeans are one of the main factors influencing the country due to their exceptional durability, which makes them a suitable option for long-term use. The German jeans market seems to have an opportunity due to increasing consumer awareness of product innovation and the trend toward customized clothes.
