Market Trends of Europe Incontinence Devices and Ostomy Industry
This section covers the major market trends shaping the Europe Incontinence Devices & Ostomy Market according to our research experts:
Colorectal Cancer is Expected to Hold a Significant Share in the Growth of the Market Over the Forecast Period
Colorectal cancer is expected to dominate the market over the forecast period. The growth of the studied segment is attributable to the rising prevalence of colorectal cancer and the increasing demand for effective treatment procedures.
According to the article published in BMJ in April 2021, 43% of the participants from over 18 centers in Spain were diagnosed with a tumor in the rectosigmoid junction/rectum. The report also mentioned that nearly 64% of the participants in the study were diagnosed with advanced-stage colorectal cancer. Thus, the high incidence of colorectal cancer is expected to drive the demand for incontinence devices, thereby contributing to the growth of the studied segment. Also, the usage of incontinence products in the treatment procedures of colorectal cancer is expected to contribute to the segment's growth. As per the article published by Medline Plus in April 2022, external incontinence products are available to protect the skin from constant leakage of stool or urine. Also, in the article published by the NHS in March 2021, incontinence products such as anal plugs and disposable pads can be used until the symptoms can be controlled. Such uses of incontinence devices in treating colorectal cancer would contribute to the segment's growth during the forecast period.
United Kingdom is Expected to Hold Significant Share in the Market Over the Forecast Period
The United Kingdom is expected to dominate the market over the forecast period due to the increasing prevalence of renal diseases and kidney injuries and the rising geriatric population.
The Health Foundation Report, updated in December 2021, shows that, in the next 25 years, the number of people older than 85 will double to 2.6 million in the United Kingdom. Additionally, as per the Overview of the UK Population: January 2021 data updated by the Government of the United Kingdom, it was estimated that there would be an additional 7.5 million people aged 65 and over in the United Kingdom in 50 years. Such a rising geriatric population is expected to contribute to the growth of the market studied in this country. Also, the prevalence of various kidney disorders is expected to contribute to the growth of the market. According to the Kidney Care 2021 data, around 3.5 million people in the United Kingdom have chronic kidney disease and over 68,000 people in the United Kingdom are being treated for kidney failure. The report also mentioned that every day around 20 people in the United Kingdom would develop kidney failure. Also, according to the ABC UK article published in October 2022, bladder cancer accounts for 4.5% of all new cancer cases in the United Kingdom, with an estimated 20,500 cases diagnosed every year. Such a high prevalence of cancer cases is expected to contribute to the growing demand for incontinence devices, and ostomy devices in the United Kingdom, which is expected to contribute to the growth of the market studied in the United Kingdom.
