Market Trends of Europe Inflight Entertainment and Connectivity Industry
This section covers the major market trends shaping the Europe InFlight Entertainment & Connectivity Market according to our research experts:
By Product Type, The Connectivity Segment Is Expected To Witness Significant Growth During The Forecast Period
By product type, the connectivity segment is expected to witness significant growth during the forecast period. The demand for connectivity has witnessed significant growth during recent years which has led to various passengers prioritizing connectivity over other amenities which are provided to them in-flight. To cater to this demand, the airlines in the European region have collaborated with various inflight connectivity providers such as Gogo LLC, Inmarsat, and Global Eagle amongst others to integrate their existing systems with LTE technology and satellite communication technology. For instance, as of February 2022, AGEAN airlines announced that their onboard will accelerate further with the introduction of high-speed inflight broadband which has been powered by the European Aviation Network or EAN. The service, which is known as EAN is a hybrid network built by Deutsche Telekom and Inmarsat in cooperation with their technological partner Nokia. EAN offers high-speed internet with low latency, with significantly less downtime and reduced operating costs thus propelling the increasing adoption of this technology by various airlines such as British Airways, Aer Lingus (IAG), Iberia, Vueling, and Lufthansa.
In the present scenario, airlines have been finding various ways in order to help provide better connectivity services to their passengers. In the past years, making use of mobile phone networks within airlines had been strictly prohibited with passengers needing to enable airplane mode on their mobile phones in-flight. On the other hand, new norms which is being enabled by the European Commission will soon lead to passengers receiving 5G technology on board the flight. According to statements released by the European Commission in November 2022, passengers aboard flights in the European Union will be able to use their mobile phones to the maximum capacity and features similar to how the passengers made use of their mobile phones when on the ground. Moreover, according to the European Commission, making use of 5G will lead to airlines innovating services and growth opportunities for European companies. Thus, developments such as the ones mentioned above will lead to the market witnessing significant growth during the forecast period.
Germany is Expected to Witness Significant Growth During the Forecast Period
The country of Germany is expected to witness significant growth during the forecast period. The growth in the air passenger traffic demand in the German region coupled with fleet modernization programs, equipping aircraft with new in-flight connectivity solutions will be the main factor for the growth of in-flight connectivity in Germany during the forecast period. According to the Federal Statistical Office of Germany (Destatis), the German aviation industry witnessed a significant increase in the number of air passenger traffic with passenger numbers tripling by 215.1% during the month of June 2022 as compared to June 2021. According to the data released by Destatis, approximately 16.3 million air passengers arrived at or departed from commercial airports in Germany in June 2022.
The German country is witnessing substantial growth in inflight entertainment and connectivity. Flag carriers of Germany such as Lufthansa as well as other airlines in the country are now focusing on providing advanced inflight entertainment to their passengers in order to increase the level of customer satisfaction on board the flight. The inflight entertainment system of Lufthansa comprises multi-level entertainment systems to keep flyers engaged during long-haul flights. The airline empowers passengers with the freedom to decide on the channel, the type of music to listen to as well as which programs to see. This has been made possible through the huge selection of entertainment options aboard the flight. Moreover, the availability of inflight entertainment in various languages such as English, German, Spanish, French, Italian, Korean, Chinese, Portuguese, Korean, and Japanese has led to the airlines ensuring that the passengers have a hassle-free experience on board their flights. Thus, such developments will lead to the market witnessing growth during the forecast period.
